Hasta La Creative!

LONDON – ‘Celebrity Big Brother’ drew 6.2 million viewers to Channel 4 last night, making it the highest rating show in Sunday’s 9pm slot.

As séries de TV americanas e suas telas verdes (pode ser azul também), o famoso Chroma Key. Uma técnica de efeito visual com mais 80 anos de idade, mas que continua funcionando e impressionando.

O vídeo abaixo é um compilado criado pela Stargate Studios, responsável pelos efeitos mostrados.

Post originalmente publicado no Brainstorm #9
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LONDON – The Department of Culture, Media and Sport will this week start whittling down the applications for the right to produce regional news bulletins on ITV, with a final decision expected as early as March.

LONDON – The British Medical Association has voiced its opposition to product placement for alcohol, gambling and junk food in a submission to the government’s consultation on allowing brands to pay to be featured in TV programmes.

Dans la continuité des photos des bureaux de Google à travers le monde, voici ceux de Facebook, le réseau social le plus connu du monde avec ses 350 millions de membres. Un travail de Studio O+A, pour cette société basée à Palo Alto en Californie. Galerie disponible dans la suite.

Previously on Fubiz

• Google Office
• Google Chrome Features
• The Google Story

LONDON – Investment fund manager Fidelity International has awarded its £5m UK advertising and marketing account to Publicis Groupe-owned Masius following a pitch.

To promote the Twilight Book Saga in time with the launch of the new movie, US Sydney went around biting the necks of people in billboards and adshells around Sydney. There wasn’t a fashion model in Sydney safe from getting bitten.The trend took off in social media, with fans of Twilight sticking their own red dots on adshells to create vampire victims everywhere.

Advertising Agency: US, Sydney, Australia
Creative Director: Josh Moore
Art Director: Adrian Ely
Copywriter: Nigel Clark

“Flat tire? Het Zwarte Fietsenplan. Sales and repairs.”

Het Zwarte Fietsenplan is a bike shop with several stores in Amsterdam. To make people aware that they can have their repairs done at Het Zwarte Fietsenplan we put stickers on the well-known cycle lane signs in the street. We placed our stickers so that the bikes on the signs seem to have a flat tire. In this way we invite everybody to get their tires fixed at Het Zwarte Fietsenplan.

Advertising Agency: N=5, Amsterdam, The Netherlands
Art Directors: Paul Bakker, Ed van Bennekom
Copywriter: Jasper Diks
Photographer: Reza Harek
Published: December 2009

Google, despite its protestations to media companies that it is here to help them, not compete with them, is officially becoming a media company.

NEW YORK (AdAge.com) — For a place called Motor City, Detroit in 2009 saw some significant chunks of automotive business disappear: an estimated $500 million to $1 billion in ad dollars were sucked out of the market and hundreds of agency staffers were left without jobs.