Hugh Chappell, the founder and managing director of electronics review website Trustedreviews.com has been appointed as chairman of Net Communities in prepartion for a potential buyout.
LONDON – Kingsmill is launching a new range of bread called Oatilicious, made with wholegrain oats and wheat flour, with a £1.3m advertising campaign.
LONDON – Peugeot is launching a new visual identity and brand strategy to mark the French car manufacturer’s 200th anniversary.
LONDON – Grime rapper Kano has produced a new track and video, which has been turned into a TV ad to promote diplomas, the Government’s alternatives to GCSE’s and A-Levels, which aim to combine classroom study and practical experience.
LONDON – The branding of Spanish banking giant Santander will become a fixture on most British high streets from today, as the group which owns Abbey, Bradford & Bingley and Alliance & Leicester begins a nationwide rebrand.
Une structure “N Building” située à proximité de la station de Tachikawa et au milieu d’un quartier commercial. Imaginé par Terada Design, il s’agit d’une façade entièrement habillé d’un code QR, permettant de l’information complémentaire lisible sur un téléphone mobile.
LONDON – Johnny Vaughan and Lisa Snowdon have signed a new two-year deal to continue presenting Breakfast on 95.8 Capital FM, as the show picks up new sponsor Monster.co.uk.
Audi is claiming that you can’t commit suicide in their car in this new video. Personnaly I won’t run the test by myself. Clean Diesel Technology. Good for the environment. Good for you. Advertiser: Audi A5 TDi
The no pants day in the underground is a kind of flashmob organised by Improv Everywhere. The concept is pretty simple. The underground users were just invited to take their pants off yesterday on the underground in big cities such as New York, London, Amsterdam, Sydney, or more. So yesterday […]
LONDON – The Times has today (Monday) upped its cover price from 90p to £1, aligning itself with the cost of rivals, The Telegraph, The Independent and The Guardian.
The new great viral video for Lynx Twist (Axe) where a guy is chatting up a sexy girl. Advertiser: Lynx Twist Agency: BBH
“JapiJane.cl
Adult Toy Boutique.”
Advertising Agency: TBWA\Frederick, Santiago, Chile
Executive Creative Director: Pablo Leiva
Art Director: Daniel Cáceres
Copywriter: Kote Kaid
Illustrator: Osvaldo Salazar
Photographer: Cristián Costa
Facebook and Twitter are, of course, increasingly trying to prove that they can be real, self-sustaining businesses with meaningful revenues, and maybe even consistently positive cash flow. Good for them! But what about the rest of us — the great unwashed masses of social-media addicts? What are we getting out of the deal?
The very idea of a lead agency as the center of command-and-control for other agencies has outlived its usefulness.
NEW YORK (AdAge.com) — In an interview with Ad Age at CES, Samsung North American marketing chief David Steel discussed how the company is selling a high-end TV in a recession, the marketing risks he's willing to take in 2010 and the opportunity that yet exists for the brand in a very competitive market.
BATAVIA, Ohio (AdAge.com) — "Listening" ostensibly has become the rage in consumer research, but the Advertising Research Foundation is finding that many marketers view what would seem one of the digital age's biggest gifts to marketers — the torrent of unsolicited consumer opinion — as more of an added expense item than a blessing.
NEW YORK (AdAge.com) — NBC touted its decision to shift late-night comic Jay Leno into a five-days-a-week prime-time program as a maneuver made with the future in mind. Too bad the present got in the way.
The biggest news from the Consumer Electronics Show seems to be the rise of the automobile from a stereo on wheels to a ubiquitous entertainment productivity machine.
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