LONDON – Cadbury, the UK confectionery company, has described as “derisory” the latest hostile bid from Kraft Foods as it looks to repel the bid by telling investors its full-year dividend growth is expected to hit double figures.
Impressive viral video with a mousetrap, a cute mouse and a tragical event… Seriously strong Advertiser: Nolan’s Cheddar
LONDON – Simon Cowell has announced he will leave his reported $36m-a-year position on ‘American Idol’ at the end of the current series to launch a US version of rival talent show ‘X Factor’
LONDON – Drinks brands have been warned to get their house in order or face a blanket ban on ads, following calls from influential MPs to overhaul the way alcohol is promoted in the UK.
Mc Donald’s is using the Monopoly sign to promote their free parking as you can see in this video. Good idea that combines their promotional game with Monopoly plus their free parking offer. Advertiser: Mc Donald’s Monopoly Game
LONDON – Typhoo is to bolster its marketing activity in 2010, having signed up as a promotional partner to ITV’s ‘Coronation Street’ in the soap’s 50th anniversary year.
LONDON – South African banking group Investec has appointed independent regional media agency Brilliant Media to the media planning and buying account for its private bank following a competitive pitch.
(TrendHunter.com) For the day of January 11th, these are the Top 20 trends, which include Avant-Garde Shoulder Jewelry, Hidden Bathroom Fixtures and Hipster-Centric Blogs. The rankings are based on hundreds of thousands…
(TrendHunter.com) Disney decals, untooning and cartoon furniture. Today we hunt: TOONIFICATION
10. If you think the cougars you know can be a little scary, than check out this Orangina ‘Blood’ commericial. Made to promote…
(TrendHunter.com) What geek wouldn’t want an iPod comforter? And what couple wouldn’t love slinking under a blanket that fakes the perfect body? This collection of creative bedding includes everything from personalized…
NEW YORK (AdAge.com) — Radio Shack has announced a review of its $215 million U.S. media planning and buying account currently handled by Aegis' Carat. According to a release issued by the marketer, the incumbent is expected to take part in the review.
LONDON – Lipton Ice Tea will launch a global marketing campaign in March featuring new ambassador Hugh Jackman.
As I went from booth to booth, I kept looking at the displays of the 3-D TVs and asked myself the same question, "Why the heck do I need those glasses?" (I know the technical answer — but it was more an emotional response to the idea presented.) Finally, at the fifth booth highlighting the solution, I started to think, "If they convince me to wear those glasses, isn't the real question 'Why the heck do I need the TV?'"
MINNEAPOLIS (AdAge.com) — Perhaps the two TV shows that have given the most life to Fox have been the acquisition of one franchise — the NFC package — and the development of another — "The Simpsons."
NEW YORK (AdAge.com) — Simon Cowell will leave "American Idol" after this season, Fox has confirmed, as "Idol" ages and Fox eyes developing its next hit.
Advertising Agency: Memac Ogilvy, Cairo
Creative Director: Jed Donohoe
Art Director: Gigi Awny
Copywriter: Eman Quotb
Wondering if and when you can leave your job? Daydreaming of something different, better, more fulfilling? Feel shackled by the oppression of the recession? Fight the fear and move on, says Dr. Sharon Lamm-Hartman, executive coach and life coach who also is a speaker and adjunct faculty member at Columbia University.
It's funny how someone can quickly get pigeon-holed into becoming the go-to resource for all things related to a given profession. I'm guilty of it. In fact, I do it all the time with my mechanic friend, investment friend, accounting friend and the list goes on. That's probably why it doesn't bother me as much when I get asked for advice when it comes to needing an idea.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
