Dec
15
Boots tops Christmas TV ad poll
Posted in: UncategorizedLONDON – Boots’ “Here Come the Girls” Christmas TV ad is the most successful ad this holiday season, according to research by TNS.
Dec
15
ANALYSIS: Online Retail – Cashing in on Christmas
Posted in: UncategorizedOnline retailers are shamelessly exploiting their ability to snare consumers on Christmas Day. Revolution finds out what brands are doing to part people with their cash on the most important day in the festive calendar.
Dec
15
Marks & Spencer Christmas ad cleared of sexism
Posted in: UncategorizedLONDON – Marks and Spencer has been cleared of sexism in its Christmas ad following 100 complaints from viewers.
Dec
15
Universal Music appoints MediaCom to £100m pan European media
Posted in: UncategorizedLONDON – MediaCom has won Universal Music’s £100 million media planning and buying account across Europe after a year-long review.
Dec
15
Boots’ festive ad rated most motivational
Posted in: UncategorizedLONDON – Boots’ festive TV campaign, featuring the song ‘Here Come the Girls’, is the most motivational Christmas retail ad, according to research by analyst TNS.
Dec
15
‘Commercialisation of childhood’ report could lead to ad lessons in school
Posted in: UncategorizedLONDON – The Government is considering educating all schoolchildren in media literacy following the publication of a report about the impact of commercial messages on children.
Dec
15
Final Celebrity Big Brother broadcast date announced
Posted in: UncategorizedLONDON – The opening night of the seventh and final series of ‘Celebrity Big Brother’, sponsored by bed retailer Dreams, will air on Sunday 3 January.
Dec
15
Publicis staff provide X-Factor in Christmas video
Posted in: UncategorizedLONDON – The X-Factor might be over for another year, but Publicis London staff have gallantly stepped into the breach to provide some pop entertainment for the festive season.
Dec
15
MGM and Sky form JV for HD film channel launch
Posted in: UncategorizedLONDON – Metro-Goldwyn-Mayer Studios and BSkyB have launched a new channel called MGM HD devoted exclusively to the delivery of films in high definition.
Dec
15
‘Get a new agency Asda’ advises Sainsbury’s marketing chief
Posted in: UncategorizedLONDON – Sainsbury’s customer director Gywn Burr has advised Asda to get a new advertising agency following its decision to rip off an old Sainbury’s tagline.
Dec
15
ZDF Interrupt
Posted in: UncategorizedUne brillante idée pour la chaîne de télévision allemande ZDF, avec cet affichage très réussi et construit en plusieurs panneaux extérieurs. La baseline est simple “Vos films érotiques sans interruption”. Le tout par l’agence Kolle Rebbe Hamburg, et le photographe Marcel Schaar?.
Previously on Fubiz
Dec
15
DMG’s Ben Langdon: 20:20 London gives us creative ‘sex appeal’
Posted in: UncategorizedLONDON – Ben Langdon, the former Euro RSCG chief who built Digital Marketing Group by buying several regional agencies, tells Brand Republic why DMG is paying £1.5m for London-based agency 20:20.
Dec
15
Bus shelter advertising with steaming coffee
Posted in: UncategorizedA good ambient media campaign for the winter to promote coffee when you’re really cold while waiting for the bus. Advertiser: McDonald’s Agency: Cossette, Vancouver, Canada Creative Directors: Rob Sweetman, Bryan Collins Art Director: Rob Sweetman Copywriter: Bryan Collins Producer: Wendy […]
Dec
15
Mastercom in the top 100 blog marketing by AdAge
Posted in: Uncategorized
This blog Mastercom has just reached the top 100 marketing blog in the world ranked by AdAge power 150.
Dec
15
Citro?n: Cornering lights
Posted in: Uncategorized
“Cornering lights. Now in many Citro?n models.”
Advertising Agency: Euro RSCG, Duesseldorf, Germany
Creative Directors: Felix Glauner, Martin Breuer, Martin Venn
Copywriter: Heiner Krauss
Art Director: Ingmar Krannich
Graphic Design: Siegfried Diersch
Dec
15
Da série “Os piores comerciais do mundo”: SBP no zoológico
Posted in: UncategorizedO SBP, tradicional inseticida da Reckitt Benckiser, tem uma longa reputação de comerciais bisonhos. Tudo bem, deve ser um direito desses produtos domésticos colocar no ar tantas criações ruins. Algum tipo de regulamentação do CONAR, por exemplo, certamente permite que coisas assim saiam da gaveta.
Porém, esse recente filme da marca me faz perder a vontade de viver a cada vez que é exibido na TV. Assista e pense bem, Deus deve matar um gatinho pra cada ser humano que passa vergonha assistindo esses 30 segundos.
Perto disso, aquela maravilha de comercial do Super Timor é Grand Prix em Cannes.
Post originalmente publicado no Brainstorm #9
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Dec
14
Fish-hook toothpick
Posted in: Uncategorized
Click Image To Enlarge
Advertising Agency: The Classic Partnership Advertising, Dubai
Chief Creative Officer: John Mani, Vitthal Deshmukh
Creative Director: Alok Gadkar
Copywriter: John Mani
Art Director: Alok Gadkar
Via [DubaiLynx]
Dec
14
Tiger Bite: Risk-Management Firm Fails to See Risks in Investment
Posted in: Uncategorized
Dec
14
What Google Wants With Its Own Phone: Control
Posted in: UncategorizedWho's in charge here?
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