Hasta La Creative!

The 10 p.m. prime time hour used to be the broadcast networks' showcase for their best programming. But those days are waning as audience patterns shift and DVRs impact how people use that hour. With the networks becoming more timid programming the 10 p.m. hour, coupled with the continued aggressiveness of cable, perhaps Fox had the right idea all along when it began rolling out its prime time schedule. The most-watched network among Adults 18-49 for the past few seasons has never programmed at 10 p.m., opting to give the last hour of prime time to its affiliates. Based upon current trends, can the three other networks be far behind?

If you like to watch two guys bicker over who’s going to drive a Lamborghini with the only copy of Xbox Forza Motorsport from Edinburgh to the game’s launch party in London, you might like this video.

(TrendHunter.com) It seems as though Lado Alexi is a magician when it comes to his photography. By capturing these magical acts, it insures that they will forever remain awe-inspiring.

Highly imaginative, Lado Alexi is…

LONDON – ITV broadcast the wrong News of the World ad during Saturday’s episode of The X Factor.

NANNING, China (AdAge.com) — Imagine going three days without seeing a McDonald's or a Starbucks. Welcome to Nanning, the capital of Guangxi province, the site of the 16th China International Advertising Festival and, ironically, nearly virgin territory for international advertisers. Nanning residents have little first-hand experience with the retailers and consumer brands that have saturated China's most sophisticated cities.

LONDON – Chris Ward, Microsoft’s commercial director, has left the company after 13 years.

London Fog was not a tired, 40-year-old brand at the time, as it was launched in 1954 when it changed from Londontown Clothes. It is also questionable whether a warm, traditional, avuncular Jewish tailor like Israel Myers would ever be seen in the halls of a Sterling Cooper.

LONDON – ITV has said it is “disappointed” by the OFT’s decision to refer the planned acquisition of Friends Reunited by Brightsolid Group to the Competition Commission.

LONDON – Google Wave may be difficult to get your head around but the message from early adopters is: keep faith and don’t panic. After bamboozling many, Google Wave now has a user manual created, not by Google itself, but by enthusiastic fans of the real-time service.

A agência Euro RSCG 4D de Nova Iorque estreou na última sexta-feira a primeira campanha totalmente digital para a Lacoste. A campanha “Momentum” visa destacar o portfólio de luxo para a temporada de férias, e será executada até o final de dezembro.
Além do uso de plataformas como Facebook, Hulu e Pandora, a campanha voltada para o público jovem é ancorada pelo hotsite LacosteMomentum.com, que apresenta, através da música e uma espécie de caleidoscópio interativo, diversos produtos Lacoste, onde os consumidores são encorajados a criar momentos personalizados na hora da compra.
O hotsite inclui um localizador de lojas, links para sites de e-commerce e ferramentas de redes sociais.