LONDON – Mediaedge:cia, Media Week’s Agency of The Year in 2009, has added to its industry accolades and become the first media agency to win the IPA’s Effectiveness Awards in a ceremony tonight (9 November).
NEW YORK (AdAge.com) — In the midst of re-evaluating its roster of creative agencies, pharma giant Bayer has begun a review of media-buying duties in several major markets across the globe, executives familiar with the matter said.
MINNEAPOLIS (AdAge.com) — "Content is King," meet your court jester: Seth MacFarlane, the prolific producer most responsible for the success of Fox's "animation domination" Sunday schedule, which often does just that, especially in relatively younger, male demos.
SAN FRANCISCO (AdAge.com) — In a bid to bolster its toehold in mobile-display advertising, Google is acquiring mobile-advertising network AdMob for $750 million in stock, sparking what could be the beginning of a major consolidation in the mobile-display advertising sector.
New Berlin agency, TODD is out with a new campaign for the East German band, Rammstein and Universal Music.
Victoria’s Secret is out with its new Miraculous push up bra commercial which claims to add two cup sizes to any woman who buys one.
As we continue to digitize everything in our lives, we need to remember not everything is meant to be digitized.
NEW YORK (AdAge.com) — In a sign that the end of Chrysler's relationship with BBDO is near, executives familiar with the situation said BBDO's Detroit office will close its doors in January, leaving the fate of its remaining 485 employees up in the air.
NEW YORK (AdAge.com) — Hachette Filipacchi closed Metropolitan Home, adding the title to the list of shelter magazines buried by recession, the end of the housing bubble and the shifting media business. Publishers have already closed home titles such as Southern Accents, Domino, Country Home, Cottage Living and O at Home.
LONDON – The government could introduce a levy on product placement if alcohol, gambling and unhealthy foods are included in any future reversal of the current ban.
(TrendHunter.com) These fun inflatable designs speak to our childish love of squishy, light, oversized objects. From blow-up photobooths to inflatable seat belts, we’ve included a bevy of peculiar—yet practical and entertaining—inflatable…
LONDON – Google has acquired mobile ad technology provider AdMob for $750m in a bid to increase its mobile advertising presence.
Un excellent travail du photographe Olivier Roller, qui s’intéresse aux figures du pouvoir dans toutes ses formes. Après les hommes politiques en France, voici sa nouvelle série “Les Publicitaires”, avec par exemple Benoît Devarrieux, Eric Tong Cuong ou Jacques Séguéla.
Il est représenté par Olivier Ripoll – Agent de Photographes
Sarah Howe is the former marketing chief at BUPA brought into over-50s insurance brand RIAS to inject more digital into the mix. But when it comes to the marketing mix, she’s not throwing the baby out with bathwater.
In September, the Cheesecake Factory set out on a monthlong Drive Out Hunger Tour across the country to benefit Feeding America. But the tour was part of a bigger push for corporate social responsibility leadership, says Mark Mears of the Cheesecake Factory.
Advertising Agency: Marcel, Paris, France
Creative Directors: Anne de Maupeou, Frederic Temin
Copywriter: Sergio Alonso, Souen Le Van
Art Director: Souen Le Van, Sergio Alonso
Published: April 2009
Back in the day we’d all watch in awe “viral videos” which showed people doing seemingly unbelievable stunts that would escape the abilities of normal human beings.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
