AOP SUMMIT – Publishers and media agencies must work more closely together to derive increased revenue from digital activity, delegates at the Association of Online Publishers 3C Summit were told today.
So…to sell cars you…promote a detergent?
BATAVIA, Ohio (AdAge.com) — Procter & Gamble Co. is enlisting help from mommy bloggers as it makes over its custom-published quarterly Rouge beauty magazine from Canada for a full-scale U.S. launch expected to reach 11 million households in the two countries by next year.
LONDON – A Conservative government would increase the price of strong lager and alcopops and ban supermarkets from using alcohol as a loss leader.
OMFG. This has to be the worst “viral” ever created.
LONDON – The BBC has received 426 complaints about the racist remark made off-air by a ‘Strictly Come Dancing’ performer in the three days since the story broke.
(TrendHunter.com) Beauty pagents were never my thing (with all of the manners, poise and feathered hair). I just couldn’t win one. But it seems all may not be lost for me, as illustrated by Alternative Miss World Fancy…
LONDON – A Conservative government would place the Ofcom and the COI under intense scrutiny under tough new proposals aimed at cutting Whitehall costs.
LONDON – Google has gone back to basics, launching a website and YouTube video to explain to the masses exactly what a browser is.
LONDON – Skype, the internet-based telecommunications company, has appointed TBWA\Media Arts London, Rapp and Wolff Olins to handle its £60 million global advertising account.
Here’s an approach to doggy family planning we haven’t seen before.
Levi's Jaime Szulc and others in the global chief marketing spot have a challenging job. The global CMO must build long-term global marketing capability by driving a single global strategy, forcing organizational alignment, clarifying roles and responsibilities, safeguarding the consistency of the brand and accelerating speed to market, while building brand and marketing expertise across geographies.
LONDON – Skype is set to unleash its largest UK branding drive to date following the appointment a trio of agencies – Wolff Olins, TBWA\ and Rapp.
Click Images To Enlarge
Advertising Agency: Pi Adv, Riyadh
Creative Director: Nader Adeeb
Art Director: Anas El Khateb
Copywriter: Taiseer Al Mofarej
Illustrator: Zuhair
Photographer: Mahmoud ElTawel
Via [AdsoftheWorld]
You know those ratings that precede every movie you see in the theater? Well, the Vancouver International Film Festival has a new one.
One thousand teachers across the U.S. were honored Oct. 6 in the third annual A Day Made Better. OfficeMax, working with the nonprofit organization Adopt-a-Classroom, distributed $1 million in classroom supplies.
Nouvelle sélection musicale, cette fois-ci du groupe Donovan à l’occasion de leur maxi Chord prévu pour le 12 octobre. Actuellement en première partie de la tournée de Vitalic, voici le 49ème numéro du Fubiz Broadcast toujours disponible en streaming et téléchargement dans la suite.
Playlist FB49 – A emporter ici
Sélectionné par Donovan. Durée Totale : 33:20
Abonnez-vous au podcast avec le flux rss Fubiz Broadcast.
(TrendHunter.com) If you’re in the market for a Pikachu feminine pad, a roll of knitted toilet paper, a Frida Kahlo uterus pillow, or a piece of corn poo soap, Regretsy is your Mecca. Regretsy is a cheeky site looks and…
Our industry is one of the most self-congratulatory industries short of Hollywood. There are award shows for every success in our industry, every market, every town, for every pixel that was ever touched by a creative person. There are top 10 lists, charts and metrics galore that illustrate just what a big deal our agency's creations are. Yet maybe we should be celebrating failures instead.
LONDON (AdAge.com) — Coca-Cola Great Britain's poster campaign for Glaceau Vitaminwater has been banned in the U.K. because they make misleading claims about the drink's health benefits, according to regulatory agency Advertising Standards Authority, which reviewed complaints against the ads.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
