LONDON – The Ashes could make a comeback to free-to-air TV after a report this weekend said the government was poised to place restrictions on televising the tournament live as part of its review of ‘crown jewel’ sporting events.
Découverte de Rlos Design, un jeune studio dynamique et innovant basé à Paris. Cette agence crée, conçoit et produit de nombreux projets comme cette table X29 imaginée par Romain Duclos. Une utilisation du verre, pour les salons et les grands espaces.
LONDON – Marketing spend suffered its smallest decline in years, according to figures released in the latest IPA Bellwether survey.
LONDON – Unilever’s Impulse body spray is releasing a new ad campaign featuring British girl band The Saturdays, which will cross TV, print, digital and PR.
LONDON – David Beckham is reportedly set to launch his own range of underwear, while his current employer Emporio Armani has signed up another celebrity footballer, Cristiano Ronaldo.
LONDON – Ford is rolling out a new campaign for its Ranger 4×4 pickup truck, to show it can handle even the most extraordinary problems.
LONDON – ITV’s quest to fill its two top jobs has taken a twist with the announcement that John Cresswell will be appointed interim chief executive before leaving the company when a permanent chief executive is found.
Une jolie vidéo à nouveau réalisée en time-lapse, autour des éclairs et des orages à Cali, Salvation Montain. Intitulée “Showdown with Zeus”, il s’agit d’une captation en Canon 5D Mark II, sur une bande son d’Antonio Pinto : Conscience, extrait du film Lord of War.
Advertising Agency: Impact BBDO, Riyadh
Creative Director: Ahmad Beck
Art director: Ahmad Beck
Account Manager: Haissam Kaiss
LONDON – Companies are still cutting their marketing budgets after two years, but the rate of decline has slowed and executives’ confidence in their financial prospects has turned very positive, according to the third quarter IPA Bellwether Report.
LONDON – What did the public make of the new FSA ad, warning of the dangers of food products containing too much salt?
It used to be that only certain types of hacks — politicians and celebrities, mostly — were expected, obligated, to communicate primarily in soundbites. Now tens of millions of us do it as a matter of course; it's become second nature. And we're also expected to always be consuming other people's soundbites, too.
A recent trend in marketing is the downgrading of established brands by upgraded line extensions. Though years of hyperbole have wiped out the meaning of many of the words used in brand names and advertising, there are a number of examples of line extensions that could seriously damage the core brands.
The University of Illinois advertising department celebrated its 50th anniversary last month by hosting a daylong symposium on both the challenges and opportunities facing ad students at the school.
CHICAGO (AdAge.com) — An independent Chicago agency has pushed the trend of ad shops creating their own products a step beyond candles and shaving creams by building its own beverage brand and selling it to a major Pepsi bottler.
BATAVIA, Ohio (AdAge.com) — Managing a brand has always been a slightly odd concept, given that consumers are the real arbiters of brand meaning, and it's become increasingly outmoded in today's two-way world. That's why a new report is going to recommend changing the name "brand manager" to "brand advocate," and fundamentally changing marketer organizations in response to the onset of the digital age.
NEW YORK (AdAge.com) — One could say that in a "perfect" ad world, every marketing chief would take the path of Fender Musical Instruments Corp. Senior VP-Global Marketing Rich McDonald.
LONDON (AdAge.com) — In Britain it's called "binge drinking," in Germany it's known as "coma" drinking, and in France you "se prendre une cuite" — but whatever you call it, excessive alcohol consumption is putting marketing in the crosshairs.
YORK, Pa. (AdAge.com) — Ten years after the first Tiger Woods virtual golf game, EA is venturing into the real world of golf with an iPhone app called Tee Shot Live, which features 9,000 real golf courses that can be uploaded in satellite view, tracks scores and uses GPS to target a player's actual location on the course.
Beyond Ashton Kutcher and his mass-market clients, there's a world of niche brands whose consumers would welcome the sort of outside-the-mainstream content they're not getting from their social graphs.
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