NEW YORK (AdAge.com) — Award shows are getting tough on scam ads, but are they being tough enough? At this point, many of the major shows have weighed in and the result is a mixed bag. While getting caught with a scam ad will earn you negative attention, it's far from certain it'll get you or your agency banned. Whether that happens depends on the particular show.
“Turns any wood into a winner.”
Advertising Agency: Giovanni+Draftfcb, Rio de Janeiro, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim, Fernando Barcellos
Art Director: Felipe Gomes
Copywriter: Rodrigo Dorfman
Account planner: Álvaro Figueiredo
Photographer and 3D: Artluz Studio
Published: September 2009
Today there's a big gap between value of many social-media channels and what the channels are charging advertisers. Smart marketers will take advantage of it.
NEW YORK (AdAge.com) — Bruce Wasserstein, the Lazard chairman and media owner whose properties included New York magazine, died Wednesday at 61. He had entered the hospital earlier this week for what was characterized as an irregular heartbeat.
Rob Baiocco, deputy chief creative officer of Grey New York, will accept a Special Recognition Award at tonight's
SAMHSA Voice Awards, which honor entertainment industry leaders and health consumer advocates who have given a voice to individuals with mental health issues.
(TrendHunter.com) Apparently there is a niche for everything, even totally bizarre beards and mustaches—there are annual competitions where beard enthusiasts shine in all their furry-faced glory.
I had never really considered…
MINNEAPOLIS (AdAge.com) — America's schizophrenic, binge-purge approach to its weight problem has multiple cultural manifestations, and one was clear during this Tuesday's TV ratings race, in which two-hour versions of NBC's weight loss reality show "Biggest Loser" ran up against kitchen competition "Hell's Kitchen" on Fox.
Para amplificar seu patrocínio de 3 meses com o Flamengo, a rede de postos ALE vai promover diversas ações com os torcedores e fãs do time carioca.
O primeiro esforço são as fotos panorâmicas do Maracanã, publicadas no site da marca depois de cada jogo do Flamengo no estádio. A imagem que começa a brincadeira foi tirada durante a vitória contra o São Paulo (#vaicorinthians!), no último sábado, e permite um mega zoom em cada detalhe da partida.
Dentro da foto foram escondidos diversos easter eggs, e quem encontrar ganha camisas do Flamengo. Os desafios através da imagem panorâmica estão sendo revelados via Twitter, e a cada novo jogo, entra uma foto nova. A criação é da Espalhe.
Depois que o Flamengo abandonou a Nike, vai restar a ALE criar conteúdo online relacionado ao time, ainda que por apenas 3 meses. No início do ano, a Adidas ensaiou a primeira ação com o Palmeiras.
Post originalmente publicado no Brainstorm #9
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SAN FRANCISCO (AdAge.com) — Marketers love them and Google is betting its mobile strategy on them. Those shiny new smartphones are changing the mobile-marketing game, but for one agency the iPhone has consistently performed the worst on measures of engagement when it comes to marketing to 19- to 49-year-old females.
(TrendHunter.com) Certainly one of my favorite photographers, the David LaChapelle Alan Cummings photo spread is one of the most innovative and imaginative that I have seen in a long while.
The David LaChapelle Alan Cummings…
(TrendHunter.com) Vogue is at the forefront of the fashion world and the magazine mogul has recently come out with the Vogue Extreme Beauty Book which features photography from prestigious photographers such as Bruce Weber,…
BEIJING (AdAge.com) — China's parade through Beijing on Oct. 1 celebrating the 60th anniversary of the People's Republic was a massive display of military might. Just days later, the government switched to soft power by hosting the first World Media Summit. That the venue for the event, which featured big guns such as Rupert Murdoch and the AP's Tom Curley, was held here is bizarre, as censors working for the Communist Party maintain rigid control over what Chinese can say, read and write.
O ADivertido sempre foi entusiasta das boas idéias, principalmente aquelas que chamam a atenção de forma não convencional.
Quem nos acompanha, sabe que o Marketing de Guerrilha esteve muito presente em nossas entrelinhas. Ao mesmo tempo, eu tinha um sonho de criar algum concurso que premiasse as boas idéias que não tiveram chances de serem mostradas
Pensando nisso, o ADivertido concretizou uma super parceria com a Espalhe, a primeira e melhor agência de Marketing Guerrilha do Brasil.
Lançado oficialmente hoje, o Festival de Guerrilha do ADivertido (FGA) irá premiar as cabeças mais criativas e guerrilheiras que em breve estarão no mercado.
Este é o 1º Festival Universitário de Guerrilha do Brasil. Portanto, se você é estudante universitário e vive em São Paulo, pode enviar, desde já, a sua idéia, e concorrer a um estágio na Espalhe.
Acesse o site do FGA e saiba mais sobre o concurso. Abaixo, você também pode conferir o print do regulamento.
FirstBank, Colorado demonstrates its commitment to small business by giving your card more traction than the corner cafe’s bulletin board.
Say hello to “My Home is Like Hell,” a campaign that encourages the intrepid to move if their current residence feels anything like eternal damnation.
“Okay dancers, show me ‘crazy with happiness’!”
I've been writing a lot of checks lately to carpenters, contractors, IT technicians, painters, and audio/video specialists. That's because I made the decision back in May to renovate our offices in the midst of the recession. As I write this, construction is wrapping up, and we are moving into our new digs next week. Exciting. And scary (to spend all of that money) at the same time.
Nikon’s COOLPIX S1000pj does this neat, if not evidently useful, thing where you can project your photos onto a wall. To promote this feature it came up with “Helicopter Boyz,” an outdoor event at Yomiuri Land where two boys — with cameras strapped to their bodies — shake ass onstage while photos are projected behind them.
LONDON – WPP’s Mediaedge:cia is set to retain Danone’s £25m media business after winning a final head-to-head battle against Havas Media’s MPG.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
