Media All Star Named, Pixar Lamp Gets Electric Chair

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Matt Seiler, Global CEO of Universal McCann, has been named the MediaWeek’s 2009 Media All Star “Executive of the Year.”

Hovis supports Royal British Legion’s annual Poppy Appeal

LONDON – Hovis is supporting the Royal British Legion’s annual Poppy Appeal with a promotion across packs of Seed Sensations loaves and rolls.

Apple Magic Mouse

Apple vient de présenter sa nouvelle souris, la Magic Mouse. Doté du bluetooth et entièrement sans fil, elle est équipée de la technologie multi-touch mise au point pour l’iPhone : il suffira de glisser ses doigts sur la surface. Livré avec les nouveaux iMacs ou disponible au prix de 69 €.



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United Biscuits prints low prices on packs to target recession-hit consumers

LONDON – United Biscuits has launched a ‘value’ range of 35p price-marked snacks.

Green & Black’s revamps packaging to boost Christmas sales

LONDON – Green & Black’s has redesigned the packaging for its premium chocolate gift range to help drive Christmas sales.

Jenson Button does circuit of Bluewater for Virgin

LONDON – From Interlagos, Brazil to Bluewater, Kent. Newly-crowned Formula One world champion Jenson Button was been brought in by the Virgin to race around the shopping centre in a Mercedes today.

Former Audi and Nissan marketer Neil Burrows joins Paragon

LONDON – Former Audi and Nissan marketer Neil Burrows has taken on the role of business development director at commercial vehicle supplier Paragon Group.

Fallon concept leads to national Tate film project

LONDON – The Tate Group is working with Aardman Animations and Fallon to develop an animated film made by and for primary school children across the UK and inspired by great artworks.

Newspaper Column on Boy-Band Death Riles U.K. Marketers


LONDON (AdAge.com) — A column in the Daily Mail that voiced suspicions over the life and death of Stephen Gately, a member of the Irish boy band Boyzone, serves as a classic case of the power that communities can wield over the media establishment.

Chase Recalls World Trade Center Tribute

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Bill Green of Make the Logo Bigger and the new Adverve podcast took a look at a new commercial from Chase and was reminded of the World Trade Center tribute.

Trinity’s Birmingham Post to go weekly amid more than 80 job losses

LONDON – Trinity Mirror has confirmed a radical overhaul of its main Midlands newspapers, with its daily, the Birmingham Post, becoming a weekly title and its afternoon paper, the Birmingham Mail, switching to mornings.

Online Ads Not Working for You? Blame the Creative

NEW YORK (AdAge.com) — It's bad creative that makes online advertising ineffective, so stop obsessing over targeting and placements, according to a study from online-ad-research group Dynamic Logic.

Channel 4 and BBC Worldwide tie-up talks “encouraging”, says Bradshaw

LONDON – Culture Secretary Ben Bradshaw has said talks between Channel 4 and BBC Worldwide over a commercial tie-up are “encouraging.”

Former ITV Consumer boss Henry pops up at STV

LONDON – STV, the Scottish ITV franchise, has appointed Jeff Henry, the former boss of ITV Consumer, as a consultant to help develop its digital strategy.

Daughter Helps Ken Hump Barbie. Parents Not Sure What to Do

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Here’s a weird one. Even if you do understand the language…we think.

The Tomorrow Project


When times are rough, sometimes it helps to just open up. Erwin-Penland invited all its employees to join a creative dialogue about the future. The results were surprising.

Artime Project

Ce concept de haute-horlogerie baptisé Artime a été conçu par le studio de design Designby8. Le principe : une montre mécanique qui met en scène le rythme de l’individu en se basant sur celui de la nature. Une vidéo 3D et des visuels disponibles dans la suite.



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Previously on Fubiz

A Racer’s Lost Helmet Stars in a Brazilian Social-Media Scavenger Hunt


NEW YORK (AdAge.com) — This month Brazilian Formula 1 fans had a chance to participate in a virtual race conducted mostly on Twitter and YouTube to find the lucky helmet belonging to a well-known international driver.

MSN moves into TV comedy as part of content drive

LONDON – MSN Entertainment has commissioned a UK comedy pilot called Kangaroo Court, to be created by the marketing agency Collective.

Duracell Ultra: Rhino, Sumo, Tornado

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Advertising Agency: Ogilvy, Paris, France
Creative Director: Nick Hine
Copywriters: Chris Garbutt, Nick Hine
Art Directors: Nick Hine, Antoaneta Metchanova
Illustrator: Mecanique Générale
Art Buyer: Laurence Nahmias, Corinne Hamel