Ford Goes Social Again With Fusion 41

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Following its Fiesta Movemant, Ford is seeking 2010 Fusion and Fusion Hybrid owners to participate in Fusion 41

Bing Brings Twitter, Facebook Updates to Search



NEW YORK (AdAge.com) — Microsoft's upstart search engine Bing took another swing at Google Wednesday, by integrating Twitter and Facebook updates into search results.

Galleries we love – heliumcowboy artspace in Hamburg

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I doubt there are many galleries like heliumcowboy. First there’s that name. Charming and puzzling. Not even an interview with the gallery director has helped me uncover its origin. Then of course there’s the artists the space represents. Since its opening in 2003, heliumcowboy has been showcasing artists ‘who are capable of pushing boundaries, are a little underground and whose aesthetic is the forecast of art’ continue

Extreme Minimalist Dresses – Digna Kosse Creates Unwearable Clothing from Pieces of Yarn (GALLERY)

(TrendHunter.com) There are some fashions out there that are meant to only be appreciated for their artistic factor and Digna Kosse’s creation is one of those cases. She designed these unique dresses from shards of yarn…

Why Weak Package Design Is Becoming a Costlier Problem


Annually, at least $2.1 billion of grocery sales can be attributed to accidental purchases. And, out of 51 grocery categories, five types of products cause the lion's share of confusion. However, there are ways to ensure that products defend against copycat competitors and do not confuse customers.

Trailfinders mounts its first personalised, digitally-printed mail campaign

LONDON – Travel chain Trailfinders is mounting its first-ever digital print campaign to promote its partnership with exclusive international resort chain Shangri-La Hotels.

Coca-Cola | Expedition 206

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Em janeiro de 2010, uma equipe de três viajantes começará uma viagem sem precedentes, e com uma missão: descobrir o que faz as pessoas felizes. A expedição irá visitar, em 365 dias, 206 países onde a Coca-Cola é vendida. Estes três viajantes, escolhidos pelo público entre nove finalistas, serão mais do que meros exploradores, serão “Embaixadores da Felicidade“, e eles vão compartilhar suas descobertas via Facebook, Twitter, YouTube, Flickr e no site oficial da ação, batizada de “Expedition 206“.

A Coca-Cola não é a primeira marca que busca “embaixadores” para potencializar sua causa. A Ford americana também aproveita super bem o capital humano para disseminar opiniões sobre ela.

:: Via Brand Republic.

Babes Battle in Slow Motion For Tekken 6

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Is it just us or are trailers for video games getting better than trailers for movies?

How to afford a Ferrari Formula 1

In this video, Puma shows us how to recreate a Ferrari formula 1 with clothes… Advertiser: Puma

Omnicom Group UK revenues down as global profits slide

LONDON – Omnicom Group, the marketing giant behind Omnicom Media Group, home to PHD Network and OMD Worldwide, posted a 10.3% decline in UK revenues in Q3.

ROYAL MAIL STRIKE LATEST – Royal Mail asks union to postpone strikes until after Christmas

LONDON – Royal Mail has asked the Communication Workers Union to postpone this week’s proposed national strikes until after Christmas.

The Ad Industry Needs Pull Its Head Out of its Ass and Grow a Pair

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The advertising industry has lost its nuts.

GroupM and Yahoo team up for online content effort

LONDON – WPP’s GroupM Entertainment and Yahoo have struck a partnership to create a range of online programming that integrates brands into the content.

All Kinds of People Eat at McDonald’s

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We’d have to agree with AdFreak’s assessment of a recent Leo Burnett-created McDonald’s commercial currently running in the U.K.

Daily Telegraph cover price goes up to £1

LONDON – The Daily Telegraph has increased its cover price to £1, leaving The Times as the only weekday national quality newspaper priced at 90p.

Google tipped to be launching music offering

LONDON – Google is working on the imminent launch of a music service which will feature content from major labels, according to reports.

Omnicom Earnings Decline 22% for Quarter


NEW YORK (AdAge.com) — Double-digit declines continue at Omnicom Group, which today reported a third-quarter drop in net income of about 22% to $166 million, compared with earnings of $214 million a year ago. For the first nine months, profit slid to about $564 million from $730 million over the same period in 2008.

DDB, Wieden Kennedy Out in Volkswagen Review


DETROIT (AdAge.com) — Omnicom Group's DDB and independent Wieden & Kennedy have been eliminated from Volkswagen of America's pitch as its new national creative of record, leaving the race for one of the most sought-after accounts this year to Omnicom sibling Goodby, Silverstein & Partners, San Francisco; and Deutsch, Los Angeles.

Omnicom profits slip by 22.5 per cent in Q3

LONDON – Omnicom, the global advertising group that runs agency networks including BBDO and DDB, has seen its profits fall by 22.5 per cent during the three months ending 30 September.

Outdoor media improves consumer brand confidence, study claims

LONDON – Brands should use outdoor media to give consumers confidence and brighten up their journeys, according to research presented by consultancy Acacia Avenue.