(TrendHunter.com) The concept cars by Matus Prochaczka all feature cars with tires that seem way too big for the frame of the vehicle. I wonder what the turning radius is on this one…
Perhaps showing his appreciation…
(TrendHunter.com) A snow-filled editorial featuring French model Constance Jablonski in Vogue Russia has to have readers thinking about winter. Captured by photographer KT Auleta, the gorgeous Jablonski struts her stuff…
LOS ANGELES (AdAge.com) — Publicis Groupe's MediaVest USA has been awarded media planning and buying duties for THQ Gaming, the makers of video games for World Wrestling Entertainment, Marvel Entertainment and Disney. WPP's Mindshare was the incumbent and participated in the review for the L.A.-based account. MediaVest will plan and buy TV, radio, print, online and other media sectors for THQ, which spent an estimated $32 million on measured media in 2008, according to Nielsen Monitor Plus.
NEW YORK (AdAge.com) — Citing frustration with the client, WPP's JWT has pulled out of contention of shipping giant UPS' $200 million-plus global advertising review, according to executives familiar with the matter. Left as finalists are WPP sibling shops Ogilvy and Y&R, and Havas' EuroRSCG.
CHICAGO (AdAge.com) — DraftFCB has moved Mark Modesto, president of the agency's fast-growing Chicago office, to the newly created role of president of DraftFCB North America.
MINNEAPOLIS (AdAge.com) — America's obsession with age played out on-screen, and in front of it, Wednesday night.
(TrendHunter.com) Model Isabeli Fontana is covered in tribal accents for the editorial ‘Keith Me’ in Vogue Paris. The Brazilian beauty is also the magazine’s November 2009 cover girl, in which graffiti is a popular theme.…
Levi Strauss & Co. and Goodwill are working together on a new initiative to save billions of pounds of unwanted clothes and put them to good use. In "A Care Tag for Our Planet," the product care tags on Levi's clothing in the U.S. will include messaging encouraging people to donate their unwanted clothing, with the project expanding to global markets in fall 2010.
NEW YORK (AdAge.com) — Mini USA has shifted its national and spot TV and radio buying business to Interpublic Group of Cos.' Universal McCann without a review.
NEW YORK (AdAge.com) — Iron Man and Spider-Man have been known to trounce super-villains such as the Vulture or the Mandarin. But can they conquer monster trucks and customized choppers? The question will be answered in the days ahead, as the characters' owner, Marvel Entertainment, partners with Harley-Davidson, Orange County Choppers and Feld Motor Sports' Monster Jam.
(TrendHunter.com) Urban artists Kaws created spectacular graffiti murals with which to showcase haute designs for the editorial ‘Graffi-Couture’, in Vogue Paris. Brazilian bombshell Raquel Zimmermann poses in front of the…
After months of buzz and teaser ads promoting Windows 7, Microsoft finally unleashed the new operating system today, with a full-court press (big emphasis on the press): a "launch party" in New York City hosted by Microsoft CEO Steve Ballmer.
NEW YORK (AdAge.com) — New York magazine will not go up for sale, despite the death of owner Bruce Wasserstein on Oct. 14, the company CEO said today.
NEW YORK (AdAge.com) — After less than two weeks of consumer backlash and headlines calling it sexist, Amp is pulling its "Amp Up Before You Score" app, effective immediately.
Ontem eu estava no NBC2009 com o time do Brainstorm#9, participei do debate com os caras da Goodby, Silverstein & Partners e na volta para casa, conversando com o Zannin e o Merigo, lembramos da proporção de jobs que não são glamurosos, que não ganham prêmios mas que pagam o salário no fim do mês. São os jobs do dia a dia mesmo. Aquele banner, aquela ação tradicional.
Se pensarmos que isso também envolve o relacionamento com clientes e pedidos de todos os tipos a coisa começa a ficar mais complicada.
Ontem alguém também falou, com toda razão, que cliente é tudo igual. Você vê essas marcas que todo mundo fala que são inovadoras, corajosas e tudo mais mas, na real, no dia a dia acabam sendo igual à outras marcas que, teoricamente, não tem esse perfil de inovador.
Acho que tudo depende muito dos processos internos de aprovação de cada marca, de quem é o seu ponto focal no cliente e por aí vai. Será que dá para generalizar e falar que quanto maior a marca, maior a dor de cabeça nos momentos de aprovação? Não sei. Mas sei que existem clientes e clientes.
Há alguns anos eu conheci um site, que infelizmente não é mais atualizado, chamado Adverbatims em que algumas pérolas que ouvimos de clientes, fornecedores e pares são enviadas para o site.
Ás vezes achamos que as coisas que acontecem conosco no Brasil são porque nosso mercado não é maduro o suficiente. E isso não é verdade. O lance é: vemos os cases de agências de fora ganhando mil prêmios e esquecemos que eles também devem lidar com clientes difíceis. Listei algumas das pérolas do site:
“Não sei bem o que o cliente quer então vamos tentar e fazer algo que o cliente vai comprar”
“Gostei dos takes 1 e 3” – cliente após ouvir o mesmo anúncio de rádio 4 vezes.
“Como eu posso colocar um link no meu desktop se eu tenho um laptop?”
“Eles estão no Canadá…será que eles conseguem ler um arquivo EPS?”
E uma das melhores na minha opinião:
“Me manda esse PDF em VHS?”
É, realmente, só muda o endereço.
Post originalmente publicado no Brainstorm #9
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NEW YORK (AdAge.com) — After a global review encompassing nearly 20 markets, Group Danone is expected to keep one of the largest chunks of its half-billion dollar global media-buying and planning account — the $100 million North American portion — at Havas' MPG.
(TrendHunter.com) Models Sash Knezevic and Anja Rubik get down on the ground for some hot and heavy make-out sessions for the editorial ‘Anja and Sasha’ in Man About Town. The spread appears in the magazine’s Fall/Winter…
In this video, some engineers have installed some piano tunes on the stair’s tube. Everytime someone is using the stairs, he is playing music! Another idea was to add a sound in the bin trash when you throw your litters in… Advertiser: Volkswagen
Une mélange entre le concept de “live video painting” et le graffiti électronique, avec ces rouleaux de peintures lumineuses développés par le collectif SweatShoppe. Le rouleau n’applique aucune peinture sur le mur, car il est constitué de LED vertes. A découvrir dans la suite.
Une belle vidéo sans post-production réalisée au Queens et à Manhattan, grâce à l’utilisation d’un projecteur qui suit la position du rouleau.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
