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| THE ORIGINAL? Playland “You are here” – Before 2003 Agency : DDB Vancouver (Canada) |
LESS ORIGINAL : Alka Selzer Hangover Relief – 2009 Source : Adsoftheworld, Agency : BBDO (Khazakstan) |
| Des années après, on en reste toujours au même endroit… |
NEW YORK – News Corporation’s mission to end free media has extended to onlineTV service Hulu, which is likely to start charging users from next year – just in time for its arrival in the UK.
Mais de 1000 celulares e 2000 SMS(s) compõem a Abertura de 1812, de Tchaikovsky. Este é o novo comercial que a Vodafone da Nova Zelândia acaba de criar. Uma produção ímpar que promete repercutir bastante nos próximos dias. A empresa contratou uma equipe que pudesse construir um vídeo musical que trouxesse aquele sentimento de grandiosidade através da sincronia tecnológica. Assista o comercial acima e os dois vídeos do making of abaixo:
:: Via Engadget
Cette chaise a été dessinée par le japonais Satoshi Itasaka et par le studio de design h220430 basé à Tokyo. Elle est composée d’une structure métallique sur laquelle sont fixées des plumes et des feuilles synthétiques. Un fauteuil qui rappelle la puissance de la nature.
Veja a ironia das coisas. Ontem, que foi o lançamento oficial do Windows 7, a Apple mandou pro ar três novos comerciais da extensa campanha “Get a Mac”, cutucando, é claro, o novo sistema operacional da Microsoft. Você pode assistir os três no player abaixo, na sequencia:
Já a Microsoft, em sua campanha para o Windows 7, reforça a atuação dos usuários no desenvolvimento do novo produto, falando de ideias e colaboração. Criação da Crispin Porter + Bogusky.
A briga entre Apple e Microsoft ganha mais esse capítulo, no exato momento em que o Windows 7 está sendo considerado o melhor sistema operacional da empresa de Redmond. OK, pode não ser um grande elogio pra quem antes tinha o Vista no mercado, mas definitivamente o novo Windows coloca a Microsoft novamente nos trilhos.
Já a Apple, acredita que não precisa fazer mais nada além de piadas com os velhos problemas e a falta de confiabilidade do Windows. A campanha “Get a Mac” rendeu excelentes momentos, mas a fórmula já cansou. Sinais já demonstrados nas inciativas anteriores com o conceito.
Não é uma discussão para fanboys de um sistema ou de outro. Eu mesmo sou usuário de Mac e PC em diferentes momentos do dia. Não largo meu MacBook por nada, mas por outro lado encontrei um Windows 7 leve e bonito impossível de imaginar em anos anteriores. Como afirmou a Wired em sua análise, 7 é o número da sorte da Microsoft.
É uma questão de comunicação, de futuro. Até quando o tom arrogante vai continuar sustentando o ponto da Apple? Longe de ser politicamente correto e de querer que a maçã de Cupertino siga o rumo paz e amor e sustentabilidade, como eu disse, “Get a Mac” rendeu comerciais hilários e importantes nessa briga. Mas juro que gostaria de ver a TBWA\Media Arts Lab com um novo briefing nas mãos.
Post originalmente publicado no Brainstorm #9
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LONDON – Iconic cooker brand AGA is launching a through-the-line campaign to promote its products in the build up to the Christmas period.
“We needed to promote the property using a baggage carousel at Gulfport-Biloxi International Airport. The strategy was based on a key insight: After traveling to the airport and enduring a long flight, travelers welcomed a bit of calm. The idea was to create a refreshingly tranquil oasis for the weary passenger, mimicking the cool water of Beau Rivage’s tropical pool. The baggage belt was transformed into a swimming pool complete with swimmers and playful slogans. The result was a total change in how people react around the hectic space of a luggage belt.”
Agency: Masterminds, USA
Creative Director: Michael Neiderer
Art Director: Jean Pierre Blanchet
Art Director: James Garrison
Released: February, 2009
LONDON – Revolution’s Game of the Week is here to help. After a long week at work, we provide a one-click opportunity to unwind and spend some time playing some mindless games. And some of them are actually quite good, as Kerb managing director and Revolution gaming expert Jim McNiven testifies.
LONDON – Volkswagen is launching its latest GTI model in the US solely using an iPhone app, a move believed to be a first for the car industry.
LONDON – The IPA has endorsed the IASH code, which aims to ensure online ads do not appear on inappropriate websites.
“Poverty is a human rights violation. on www.1millionclicksagainstpoverty.org”
Advertising Agency Air, Brussels, Belgium
Creative Directors: Grégory Ginterdaele, Marie-Laure Cliquennois
Création: Marine Vincent, Quentin Watelet
Illustrator: E-boy
Published/Released/Aired October 2009
LONDON – Powerade, the Coca-Cola sports drink, has launched a music application to help sports people keep motivated during training.
LONDON – RadioCentre, the industry body for commercial radio, has called on Ofcom and the Government to offer greater flexibility to stations on how and where they produce local content.
LONDON – Vodafone is pushing its new social networking service Vodafone 360 in a campaign to get people to gather as many friends in one place as possible and win a £36,000-prize in the process.
LONDON – Barclays is expected to renew its three-year £85m sponsorship deal with the Premier League.
What is the real impact of Royal Mail strikes on agency direct mail activity? Marketing Direct takes the temperature in direct agency land.
What is the real impact of Royal Mail strikes on agency direct mail activity? Marketing Direct takes the temperature in direct agency land, though some refused to comment.
LONDON – The COI is setting up a roster of agencies that specialise in recruitment marketing to reflect changes in public sector advertising practices.
Polls amongst consumers reveal a population divided in its opinion about the ongoing Royal Mail strike.
LONDON – Liverpool Football Club has launched a new female fragrance, L4 Women.
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