Pizza Hut vs. Domino’s: Who Delivered the Best Media Strategy?



The start of the football season kicks off the most-important sales period in the pizza delivery game. A rivalry to match a Cowboys-Redskins playoff would have to be the head-to-head shootout between pizza franchises Pizza Hut and Domino's. In media terms, there's a high level of blocking and tackling, and strategy that is played out in their advertising programs. We decided to evaluate their 2009 media playbook.

Licence fee should be shared with commercial broadcasters says public

LONDON – The majority of the public would prefer the BBC to share part of the licence fee with commercial regional news providers, according to Ben Bradshaw, the secretary of state for culture, media and sport.

Discovery hires Dee Forbes from rival Turner

LONDON – Discovery Networks has poached Turner Broadcasting’s Dee Forbes to run its UK operations.

Dee Forbes the new chief for Discovery Networks UK

LONDON – Discovery Networks UK has named Turner Broadcasting Europe’s UK chief, Dee Forbes, as its new managing director and executive vice-president.

Guardian and Observer chief warns of redundancies

LONDON – Guardian News 8 Media staff have been warned to expect further redundancies by managing director Tim Brooks, who said GNM is looking at “literally everything we do to see how we can economise”.

Barclays is top for complaints

LONDON – Barclays has been exposed as Britain’s most complained-about bank.
The bank notched up 8,000 grievances in the first half of this year, according to the Financial Ombudsman Service.

Ty Montague appoints Michael Lebowitz as Andys ‘co-chairman’

LONDON – Ty Montague, JWT’s co-chairman and chief creative officer, is to share chairmanship of the International Andy Awards with Michael Lebowitz, the founder and chief executive of the New York digital agency Big Spaceship.

Debenhams forecasts higher profits

LONDON – Debenhams is expecting a boost in its profits for 2009, despite sales falling due to in-store layout changes.

ASA bans Sky Broadband press ad after BT complaint

LONDON – A press ad for Sky Broadband has been banned after the Advertising Standards Authority deemed it misleading.

Facebook hits 300m users and makes money

LONDON – The world’s largest social networking site Facebook now reaches 300m unique users worldwide and is cash-flow positive ahead of schedule, independent of recent investments.

Marketing Society president Marsden calls on sector to make itself understood at board level

LONDON – Marketers must become more financially literate to get the role of marketing understood at board level, Marketing Society president Andrew Marsden told the audience at an event held by media auditors Billetts.

Facebook reaches 300m users

LONDON – Facebook has reached 300 million users and has also recorded an important milestone on the way to profitability.

Seat: Oh, brother!

Advertising Agency: Atletico International, Barcelona, Spain
Creative Directors: Pepe Colomer, Josep Maria Basora
Art Director: Paolo Furlan
Copywriter: Lydia Beltri
Film Director: Sebastién Grousset
Production House: The Gang
Executive Producer: Matt Grousset
Agency Producer: Roger Lairisa
Special Effects: 4d
Music: Bso Barcelona
Post Production House: Infinia

BR Video: Public gives cold shoulder to early Christmas retailing

LONDON – Retailers should wait until late October or November before rolling out their Christmas ranges, according to members of the public interviewed in the latest BR video who feel that launching them too early “puts people off” and is in “bad taste” given the current economic climate.

OMA Residential Complex

Un complexe de logements collectifs à Singapour, à travers ce projet mené par Ole Scheeren de l’agence d’architecture OMA. Une approche différente de l’espace et de la société avec une surface bâtie de 170.000 m2, 32 blocs d’appartements et huit hectares de terrain.



oma02

oma04

oma03

Previously on Fubiz

Scottish Widows launches 3D ad campaign at St Pancras station

LONDON – Scottish Widows yesterday broadcast a new three-dimensional ad on the concourse of St Pancras International station, London.

Majestic Wine launches customer magazine

LONDON – Majestic Wine is launching a new quarterly customer wine guide in a move away from traditional wine lists to a more lifestyle publication.

Gaming site ad banned by regulator

LONDON – The Advertising Standards Authority has removed an email promotion for online poker site Betfair, after it distributed an email appearing to show a photograph of a young girl of 15.

ASA takes “too noisy” ads off air

LONDON – Three ads aired during Catherine Cookson drama, The Round Tower, on UKTV’s Yesterday channel have been banned by the Advertising Standards Authority.

Honda “fuel efficiency” ad dodges ban

LONDON – A press ad promoting the size and fuel efficiency of the Honda CR-V escaped a ban by the Advertising Standards Authority.