LONDON – Albion London is launching a new O2-backed online-only mobile network that encourages users to get involved with the brand by creating content, suggesting new business ideas and product innovations.
As part of Dove’s famous campaign for real beauty the put prepared weight sclaes in girls locker rooms of schools and public swimming pools. When in use they display a simple truth: real beauty can’t be measured in kilos.
“Real beauty can’t be measured in kilos.”
Advertising Agency: Ogilvy & Mather, Düsseldorf, Germany
Creative Director: Robert Brünig
Art Director / Illustrator / Photographer: J.Jesús Fernández Jiménez
Copywriter: Marc Hässicke
NEW YORK (AdAge.com) — Do online advertisers need protection against Google and the other ad networks they deal with? And should new federal regulations be enacted to provide that protection? Those were central issues at a Monday Advertising Week panel exploring a proposed "bill of rights" for online advertisers. Among the five panelists was Benjamin Edelman, the Harvard Business School professor who wrote the proposal that has been widely distributed by Advertising Week organizers.
LONDON – Train operator Southeastern has renamed 12 of its high-speed trains after British Olympians.
Brother uses its own printing for make discover, in a very wide size, the quality of printing of its new product. This event has been realised in Paris last week. Advertiser: Brother Agency: Grey Paris
LONDON – Virgin Atlantic has launched a service allowing prospective passengers to organise travel documents including visas when they book their ticket online.
Digital marketing by UK political parties has few legal boundaries; Sir Martin Sorrell’s very candid interview in the Wall Street Journal; the top 20 weirdest ads on Craigslist
LONDON – Yahoo has unveiled details of its first major marketing campaign in seven years, thought to be worth £61m, which aims to make its brand and products more personal.
LONDON – Burton Foods has teamed up with Snapfish.co.uk, HP’s online digital printing service, to create an on-pack promotion offering the chance to create a personalised mug.
LONDON – Starbucks has launched an iPhone app that allows you to pay for your grande mochaccino and skinny blueberry muffin by scanning your phone at the till.
LONDON – Advertisers can now use pictures to advertise on digital radio sets using the same technology as iPhones and Google Android.
LONDON – Independent News 8 Media is set to extend its standstill agreement with bondholders again, by another month, as a resolution over the repayment of its €200m (£180m) bond edges closer.
LONDON – B&Q is investing in its biggest ever Autumn price promotion campaign to help customers prepare for winter.
LONDON – Molson Coors has shortlisted four agencies to battle for its £15m media planning and buying account after chemistry sessions with at least six agencies.
LONDON – Price comparison site BeatThatQuote.com has is mounting a credit card campaign to boost its UK profile.
LONDON – Jack Johnson, the US musician, has launched an innovative campaign on Twitter, which rewards users who tweet a message promoting his new album with free music.
LONDON – A media investment fund backed by NBC Universal and its parent General Electric has led to investments totalling $9m in The Rubicon Project, the ad network optimisation outfit.
LONDON – Charitable donations in the UK are down by 11% year-on-year, according to the Charities Aid Foundation (CAF).
LONDON – This year’s D&AD Annual, set to be distributed into bookshops for the first time in five years, was launched last night.
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