Hasta La Creative!

LONDON – Bauer Media’s biannual style magazine, Pop, has been revamped, with the new-look title debuting with two different covers designed by artist Damien Hirst.

NEW YORK – Consumers’ rights advocates are to recommend how the US government can better regulate behavioural targeting online as part of an attempt to curb the amount of information gathered about web users.

LONDON – Havas has suffered a 13.1 per cent drop in operational income for the first six months of the year to €71 million.

Kaushik, is a Bombay based photographer, who has a decade’s experience in photography. He began his photography career as a writer/photographer and later branched out on his own. He now works with corporate clients and advertising agencies. His long cherished dream is however to explore photography as an Art form.
Why are you a photographer?
Photography is an opportunity to see things differently. To hold moments. I like to see things differently. My parents too had a big role to play in my choice of career.
My father, who maintained a  strict veneer thanks to a military mindset, had a sensitive side that he passed on to me. I remember once when I was very young and strolling with him in a garden, he pointed to a leaf high above and  said, “even leaves have eyes.” I took his word for it. I think it since then I have been observing things very differently.
My mother being a trained classical singer, I was  introduced to music rather subconsciously. Music being a regular thing in our household a sense of rhythm was infused into me.
Balance, rhythms, aesthetics, space, repetitions, flow, simplicity and an element of surprise are few of the very important senses in photography, like in life. How you amalgamate them, is what its all about. That’s why I am a photographer.

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Après le ton de l’humour avec WWF Emergency, voici une nouvelle campagne choc pour WWF Brasil, avec la baseline “Le tsunami a tué 100 fois plus de personnes que le 11 septembre. Notre planète est puissante. Respectez et préservez là”. Une publicité réalisée par l’agence DBB.

Voir en grand format.

Previously on Fubiz

• WWF Emergency
• La Boite Concept
• Dirt Poster

LONDON – Guide Dogs says it will boost its use of digital direct marketing “ten-fold” for supporter acquisition and retention activity.

It may not be as thrilling as Steve’s AdTech booth babe pics, but this new campaign for the Aspen Skiing Co. that got sent in here seems to have an identity crisis. Maybe because the article is full of target-rich marketing speak. (Maybe because I’m also killing time until Steve’s pics get posted.)

LONDON – Nationwide Building Society is planning to include marketing messages on customer bank statements as part of a programme to reduce is direct-mail costs.

NEW YORK – Virgin Atlantic, the global airline, has moved its US creative account into Young 8 Rubicam without a pitch.

LONDON – US car manufacturer Chrysler is searching for ad agencies for new global marketing projects.