Having exhausted all contacts, (okay, I asked one person I knew), I’m going under the assumption that what I got sent to me is actually a viral campaign for Target, because, well, THERE’S BIG RED LOGOS EVERYWHERE.
(TrendHunter.com) Kristen Stewart looked super sharp at the 2009 Teen Choice Awards, literally. The Twilight starlet wore a mini dress from Rock Repulic featuring an abundance of metal spikes.
The edgy punk look is a…
LONDON – CBS Outdoor international chief executive Clive Punter has left the company after 14 years to be replaced by Antonio Alonso.
(TrendHunter.com) Do you ever feel as if you’re safe to do as you please, because no one is watching? Well, you’re wrong. The people in the gallery above are caught on film in the most unfortunate situations, and in the…
Apparently London hates vanilla. (That’s as far as I go with the references–for now.) The UK based Icecreamists have come out with the next step in custom ice cream evolution.
Hopefully this summer's internship has been a great learning experience that gave you insight into the corporate world as well as a better sense of the career path you want to pursue. Before you head on out the door for that final time, here is a quick checklist to follow, so that you're remembered on a positive note and can begin cultivating professional friendships as you embark on your career.
LONDON – WPP’s new agency Maxus has won the media account in the US and UK for electrical supplier Powermat.
LONDON – A web technology company has launched new software that it claims can analyse social media posts to identify the author’s purchasing intentions.
Any owner of a small agency knows there is no easy path to succeeding over time. The best laid plans can be pushed aside by any number of significant changes, such as the departure of a senior executive, losing a big client, cash flow constraints and lack of strategic focus.
LONDON – Clear Channel Outdoor’s worldwide revenue fell 24% year on year in Q2, with the outdoor giant reporting $692.1m in revenue during April, May and June.
Advergame de corrida é o que mais se vê por aí, mas o Soapbox Racer de Red Bull é um pouco diferente. Primeiro por causa da temática, que traz para a internet o conceito de carros customizados, no melhor estilo Corrida Maluca, explorado nos eventos da marca.
Depois por conta do nível de personalização. Você pode construir seu carro como quiser, a partir de diversos tipos de materiais. Bem, isso se vários formatos de papelão contarem como mais de um material. Outra opção é desenhar a sua própria pista de corrida, e colocar nela os obstáculos que quiser.
Assim como em um evento Soapbox Racer da Red Bull, apenas um carro pode correr na pista por vez, mas você pode convidar amigos para participar de um torneio multiplayer. A interface é um pouco confusa no início, mas as ferramentas disponíveis brilham mais do que esse defeito.
A criação é da agência londrina Less Rain.
Post originalmente publicado no Brainstorm #9
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LONDON – The Virgin Group has relaunched its umbrella website to allow customers to make comments, write blogs and upload videos and photos and will reward them for doing so with prizes and incentive scheme points.
LONDON – The Driving and Vehicle Licensing Agency, which registers vehicle drivers and collects their tax, has handed its media communications planning account to Arena BLM.
NEW YORK (AdAge.com) — The owners of Uptown magazine, including former Vibe Group Publisher Leonard Burnett Jr., are said to be near a deal to acquire the Vibe brand from CapitalSource, the major debt holder at Vibe when Wicks Group announced its shutdown in June.
LONDON – YouTube has overtaken MSN to become the third most popular website after recording its best ever month-on-month growth.
Bjorn Johnson may not roll off the tongue as a well-known name, but you know his face. The Minneapolis-born actor started 2009 starring in two Super Bowl commercials this year. And the one you probably don't remember him from is the Budweiser spot.
Upon reasearching Facebook ad case studies for a few clients, I have happened upon a few consistent strategies that you should take a run with. As a USA Today article states, many companies large and small are taking advantage of how this vehicle turns interaction into word-of-mouth. It is extremely cost efficient if used correctly.
1. Be part of the medium. This is a social networking hub, so treat it as such. Just placing advertising banner ads is a poor use of this medium. Think about integrating into the experience. For example, if you are an auto company, create an ad that appears to be created by an enthusiast. It doesn’t have to be slick, just engaging.
2. Too clever kills the click. Copy should be attention-getting, short and to-the-point. This is not the time for brain twisters.
3. User generated image. Images of people and that appear to be user-generated get great clicks. It seems that people are in face scanning mode to see who they know and who is doing what, so take advantage of that.
Those are just a few tips I’ve found that have proven successful. If you think about the medium foremost and how people use it, you are headed down the right road. Get the most out of your 80 x 110 pixels–Happy Facebooking!
Jinean Robinson is a CCIO (Chief Creative Infections Officer) in this industry for 8+ years, specializing in creative strategy and implementation, 360 branding, and brand development. Join her @twitter or her firm Germ, LLC.
LONDON – Diageo whisky brand Johnnie Walker is running a six-minute ad starring Robert Carlyle that features the history of the brand shot in one take.
LONDON – A London-based startup is offering a crash course in brand identity at Buildabrand.com, with a plug and play branding platform to help new entrepreneurs design logos, website templates – even business cards, in an instant.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
