Loyal More reader Nicole Stott contacted the magazine to see if she could get a digital subscription while she goes away at the end of the month. Where's she going? Oh. Just a little place we like to call the final frontier. She's hitching a ride on the Space Shuttle Discovery, hanging for four months on the International Space Station and coming back on Atlantis.
Olha mais um bom exemplo de senso de oportunidade.
Garrafas de água gelada estão sendo entregues aos londrinos, sem custo algum. A idéia é da empresa Soak Media, de Londres, que, em troca, vende espaço publicitário para empresas deixarem suas marcas adesivadas nas embalagens das garrafinhas. Um excelente senso de oportunidade, tendo em vista o forte calor que incomoda os europeus.
De acordo com uma pesquisa realizada em Londres, a venda de águas engarrafadas aumentou 20% neste verão.
O melhor da história é que a grana recebida dos anunciantes será revertida em investimentos feitos para órgãos de caridade.
Abaixo, você vê o vídeo-case deste generoso sampling:
:: Via Springwise
:: Veja também: “Free Paper Cups“
NEW YORK – Liskula Cohen, a model who has appeared on the front cover of Vogue, has won a court ruling forcing Google to reveal the identity of an anonymous blogger.
It feels good when your campaign hits the mark and delivers for the client. But what could be more satisfying than delivering for society? Thanks to great work by Kirshenbaum Bond & Partners, the Ad Council's adoption campaign has helped move thousands of parents to adopt a child from foster care.
LONDON – Shoe retailer Faith has appointed Mobile Interactive Technology to manage its SMS marketing database.
LONDON – Orange today launched Social Life, a mobile social networking aggregator for Facebook, MySpace and Bebo, accessible with a single log-in from Orange World, the network’s mobile internet portal.
Burker King launched it’s Angry Whopper campaign in Canada that includes an interactive website to talk smack to users and fire them up for the rage that they say is inside the sandwich with angry sauce, jalapenos and pepper jack cheese. “Let’s see how full of rage you are,” the sandwich says. You don’t have a webcam to show your ire? “NO WEBCAM?” the sandwich goads, “You must be pretty angry being stuck in 1997. Do you rollerblade to work everyday?”
You can also send an Angry-Gram (http://bit.ly/15pQ7Y) to let somebody know “they annoy the hell outta you.” Profanity, unbridled anger and insults to rollerbladers and preacher’s wives pack a lot of energy, but the insults hurled by the Angry Burger fall flat because they are, frankly, dorky. Really dorky. “You love yourself so much you would reply to your own personal ad,” and “You are bitchier than a school bus of hormonal cheerleaders.” It gets worse: “Why do you always read my email? It’s like you are working for the FBI.” The throaty, screaming voice should have a much better arsenal than this.
The approach and the technology are fresh and cutting-edge, but the sandwich seriously lacks street cred.
Jennifer Fields is an ad-enthusiast with little patience for the inauthentic.
LONDON – Sony Vaio has launched a viral campaign for social media addicts to promote its new laptop range, called ‘Say No To Social’ – complete with a YouTube video and dedicated microsite to help kick the habit.
L’association anglaise Tree House vient de lancer une campagne de sensibilisation destinée à la prise de conscience des dangers de l’autisme. Un sujet délicat et une exécution très réussie par l’agence CHI & Partners, sur des clichés de Tim McPherson. Plus de visuels dans la suite.
LONDON – O2 is launching a campaign tomorrow promoting its services to policeman on the beat, personalised to different police command centres.
LONDON – The BBC has developed a web app to create a more social experience for online viewers of Strictly Come Dancing.
NEW YORK – Archrivals Experian and Acxiom are joining forces with media measurement firm Nielsen and Visible World, a TV advertising services firm, to introduce automated data-driven targeting for TV ads.
LONDON – A company called Sweb Apps has launched a platform to give small businesses the tools to build a customised iPhone apps, in as little as five minutes, costing about £50.
LONDON – Sony is making moves to boost the PlayStation 3 in the competitive gaming console market, first with a dramatic price cut and a new ‘slim’ version, followed by the launch of the PlayStation Video store for UK users and a new e-book platform for the PSP.
LONDON – Emirates has moved its £3.5 million UK advertising account out of Leagas Delaney and into VCCP without a pitch.
LONDON – The government is refusing to intervene in the escalating dispute between Royal Mail and the postal workers’ union over modernisation plans, despite calls by the union’s chief to do so.
Agency: RGA Comunicação, Recife, Brazil
Creative Director: Daniel Zago
Art Director: Gabriel Linhares
Copywriter: Daniel Zago, Ricardo Zaclis
Typographer: Olivia Nowak
Illustrator: Adriano Marcusso
Agency: Leo Burnett, Budapest, Hungary
Creative Director: Milos Ilic
Art Directors: Chris Hill, Lukasz Brzozowski
Copywriters: Dezso Nagy, Villi Farkas
Account Manager: Agnes Bognar
LONDON – More Than, the insurance brand, is promoting its travel insurance products with a new campaign playing on holidaymakers’ fears of losing their luggage.
LONDON – Transport company FirstGroup has officially launched its Greyhound bus brand in the UK, which will target style-conscious and technology-savvy consumers who would not usually consider coach travel.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
