Quilmes: So Tasty, You’ll Sacrifice Your :30 in Adland
Posted in: Uncategorized“Hey big nose. I think we’re in a Quilmes spot.”
“Hey big nose. I think we’re in a Quilmes spot.”
I was thinking the other day about all the technological advances that happened with dolls when I was a kid: the kind with the hair you could cut that grows back, or the one whose hair changed colour when you ran a cold hairbrush through it, or — my personal favourite — the one that pissed into a changeable cloth diaper! after suckling real fluid from a bottle.
The film is called “Art & Copy”, I copied the synopsis below. The film explores the advertising and design industry and looks at campaigns that have transformed the world of advertising over the years. It opens in select cities on August 21.
Synopsis
ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time — people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising’s “creative revolution” of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for “Just Do It,” “I Love NY,” “Where’s the Beef?,” “Got Milk,” “Think Different,” and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.
OPENS IN SELECT CITIES
AUGUST 21, 2009 New York
IFC Center Chicago
Music Box Theatre Denver
Starz Filmcenter Seattle
Northwest Film Forum
NEW YORK (AdAge.com) — Don Hewitt, the CBS executive who established one of TV's most durable genres — the newsmagazine — and one of its most hallowed programs, "60 Minutes," died Aug. 19 at the age of 86 from pancreatic cancer. In 1980, "60 Minutes" was the No. 1 program, a feat it would achieve five times, a record CBS said was only matched by "All in the Family" and "The Cosby Show."
Advertising Agency: BETC Euro RSCG, Paris, France
Creative Director: Agnes Cavard
Creative Director: Valerie Chidlovsky
Agency Producer: Fabrice Brovelli
Director: Psyop
Production Company: Stink, London / Psyop, Los Angeles
Psyop Creative Directors: Cedric Nicolas-Troyan & Laurent Ledru
Executive Producers: Greg Panteix (Stink), Neysa Horsbough (Psyop)
Producers: Michel Moniot (Stink), Ron Cosentino (Psyop)
Director of Photography: Phillipe LeSourd
Editor: Brett Nicoletti
VFX Company: MassMarket, Los Angeles
Creative Lead: Alex Kolasinski & Andrew Romatz
Editor: Brett Nicoletti
Storyboard Artist: Josh Weisnefeld
Matte Painter: Dylan Cole
Lead Technical Director: Andrew Romatz
Lead Flame: Alex Kolasinski
Flame: David Parker
Previz: PLF, Los Angeles
CGI Team: Andrew Romatz, Eli Guerron, Paul Nilsson, Joon Lee, Barry Kriegshauser
Roto: Austin Brown, Krystal Chinn
Já imaginou o que acontece com os carrinhos de supermercado abandonados? Um curta escrito e dirigido por Jesse Rosten..
Peugeot puts the pedal to the melodrama in “Perfect Day,” a frosty but soft piece for its Crossover 3008 with Grip Control Technology.
Découverte du magnifique travail de l’artiste Bunnyrel qui présente les histoires de ce curieux personnage en carton, extrait du manga Yotsuba. Une série de plus de 150 photographies intitulée 365 jours de Danboard, dans des lieux à la fois en extérieur et en intérieur.
La suite de l’histoire est disponible dans la galerie.
“Hey, narigudo, isso é um comercial!” A Quilmes explora a metalinguagem com bom humor em seu mais recente filme. Tem os rótulos virados pra frente, garotas com cabelos esvoaçantes, o hit musical, etc. E claro, se tomar a cerveja, o comercial acaba.
Criação da Young & Rubicam de Buenos Aires, com produção da Rebolucion. Assista abaixo, com legendas em inglês.
| Via Creativity
Post originalmente publicado no Brainstorm #9
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Inspired, I guess, by the unconditional love Mad Men receives from doting ad creatives, Australian network FOXTEL is launching a tongue-in-cheek ad drama called :30 SECONDS.
Taking a break from its role as ad land’s mouthpiece for the American adolescent’s collective wet dream, Levi’s partnered with Break to bring forth “Stories of a New America.”
Recently, commuters in Vancouver were privy to a rather unusual sight: a man riding a stationary bike. Funktion Personal Training is a company that specializes in outdoor fitness bootcamps. http://funktiontraining.com
Advertising Agency: Rethink Communications, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: David de Haas
Copywriter: Katie Ainsworth
Production: Jim Leith
Elmex helps prevent cavities.
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay?
Executive Creative Director: Nir Livni?
Creative Director: Eylon Goren?
Art Directors: Shay Kirshenzvaig, Erez Avshalom?
Copywriters: Or Sitt, Elran Levy?
Account Director: Adam Polachek?
Account Supervisor: Tal Cohen?
Account Executive: Revital Levy?
Photographer: Shlomi Arbiv