Call Sam Zell the last of the great media wannabes. As for Murdoch and Redstone and the other fading content kings, it's increasingly clear that no one will ever replace them.
The way out of the recession is not to wait for an uptick. The way out is to create our own uptick. Here are a few examples of what we're doing at Crain Communications.
Even in the best of years, tackling health-care reform in the U.S. demands something approaching perfection when it comes to messaging and branding. Team Obama didn't come close.
NEW YORK (AdAge.com) — It's easier to explain why Volkswagen split with U.S. agency of record Crispin Porter & Bogusky after a four-year run than it is to guess what will replace the Black Beetle sitting in the lobby of the agency's Boulder, Colo., offices.
CHICAGO (AdAge.com) — After nearly 20 years with California Pizza Kitchen, CMO Sarah Grover knows exactly what the company's co-CEOs are looking for. In an interview with Ad Age, Ms. Grover shared her strategy for guiding the chain through the recession, why you shouldn't expect to see any discounts from CPK and how her PR experience is informing her role as CMO.
SAN FRANCISCO (AdAge.com) — If you've wondered why the marketing world is obsessed with creating apps for the iPhone, take a stroll down the hallways of Kraft Foods, Gannett or German publisher Axel Springer.
YORK, Pa. (AdAge.com) — Sony introduced its Reader more than a year before Amazon launched the Kindle, backed it with marketing and received better hardware reviews than the competition, but it's the Kindle that has managed to grab far more mind share — and very likely market share. But Sony isn't ready to let Amazon drown out its Reader story.
NEW YORK (AdAge.com) — On the eve of a spinoff from Time Warner, access is at the core of new management's vision for the future of AOL, and not just for its still-considerable cash flow. Why?
NEW YORK (AdAge.com) — When you get right down to it, there's nothing funny about a bumper crop of sitcoms slated to launch in the 2009-2010 TV season; stone-cold worries about the bottom line are driving the networks to look for the next half-hour hit.
NEW YORK (AdAge.com) — After the recent controversy over Glenn Beck, marketers seem to be considering pulling ads from the politically oriented cable news shows that have helped NBC Universal's MSNBC and News Corp.'s Fox News Channel thrive in the ratings — no matter what their political leanings.
NEW YORK (AdAge.com) — Ad Age surveyed five magazine brands, big and small, whose revenue mixes suggest models that may become much more common.
NEW YORK (AdAge.com) — There are a few ways to look at the news that lenders are taking ownership of Reader's Digest Association away from private equity through a prearranged Chapter 11 filing. Here's one: Reader's Digest has more or less pressed the reset button, dramatically slashing its interest payments while getting new owners who are probably willing to wait another few years for an exit.
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Advertising Agency: JWT, Dubai
Executive Creative Director: Chafic Haddad
Art Director: Zeinoun Chamaa
Copywriter: Oliver Kawwass
Via [AdsoftheWorld]
Some of you may remember the German blockbuster movie called Das Boot (1981, dir. Wolfgang Petersen) which is often recognized as the best submarine movie of all times. Polish pay-as-you-go mobile network Simpus made a brilliant parody of Das Boot in its latest campaign.
This campaign continues Simplus’ ongoing line of communication based on parodies of famous film genres. The TV spots are made to resemble a movie so much that a viewer may sometimes fail to recognize it as commercial at first.
Up to 600 free-of-charge minutes for surfacings
So far the best of Simplus’ TV commercials was the spot inspired by the famous horror movie The Others (2001, dir. Alejandro Amenabar) with Nicole Kidman — check it out below.
Klient: Polkomtel/Simplus Art Director: Andrzej B?achut Copywriter: Marcin Mroczek Creative Director: Artur Dynowski Producent: Jacek Daniel Re?yser: Maciej Kowalczuk (Chuk Chuk)
(TrendHunter.com) This slideshow of temple tattoos doesn’t involve a place of religious worship, but rather the area on the head between the eye and the ear. Judging from the sheer amount and variety of temple tattoos in…
(TrendHunter.com) At first glance, Giulio Sciorio’s ‘Faces of Ecstasy’ looks somewhat tame. A glance at the shoot’s title, however, turns these open-mouthed photographs into something far more naughty.
There isn’t any…
(TrendHunter.com) Esther Martinez’s ‘Details’ photo shoot shows that there’s far more to seduction than full-on nudity. It’s the light shining through a woman’s hair, a glimpse of the nape of her neck, the subtle curves…
(TrendHunter.com) These Black Milk ‘Gold Cages’ leggings blend the inimitable allure of skintight leggings as pants with the seductive sass of cage couture. We’ve seen a number of takes on classic leggings, as well as several…
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