NEW YORK (AdAge.com) — After years of doing business the same way, lately it seems as if there's no end to new metrics for TV. This year, Publicis' MediaVest is seeking to add a secondary guarantee to its TV deals with select networks, based on new data from media and marketing research company TRA and TiVo.
Coca-Cola re-established a dedicated African-American marketing group in 2006. The beverage giant has spent the past few years testing programs and conducting market research. And in the first half of this year, those efforts have come to fruition, with four new campaigns for the Dasani and Coca-Cola brands.
(TrendHunter.com) MacGuyver is known internationally as the epitome of resourcefulness; the ‘There, I Fixed It’ blog catalogs when us regular folks attempt to fix things on our own—and fail miserably.
The gallery above…
Advertising Agency: DDB, Brazil
Executive Creative Directors: Sergio Valente, Rodolfo Sampaio, Julio Andery
Creative Directors: Sergio Valente, Rodolfo Sampaio, Julio Andery, Guilherme Jahara
Copywriter: Adriano Matos
Art Director: Rodrigo Tórtima
Photographer: Rodrigo Ribeiro, Getty Images
Art Buyers: Clariana da Costa, Carmen Castilho, Carolina Galastri
Account Supervisor: Eduardo Megale
Advertiser’s Supervisor: Maria Luiza Gonçalves
Producers: Edson Harada, Nereu Marinho
Advertising Agency: TBWA\CHIAT\DAY New York, USA
Chief Creative Officer: Mark Figliulo
Creative Directors: Rob Baird, John Matejczyk
Copywriters: Jonathan Marshall, Ryan Ebner
Executive Producer Of Media Arts: Matt Bijarchi
Pre Production Company: E-Graphics
Art Directors: Dave Sakamoto, Brad Wood
Director Of Print Services: Evan Curren
Printer: Circle Graphics
Media Agency: Mediavest/Kinetic
Karl Malden, who spent 21 years as a pitchman for American Express, died today at age 97. The Oscar-winning actor is most famous in the advertising world for his earnest delivery of the AmEx tagline: "Don't leave home without it."
MINNEAPOLIS (AdAge.com) — School may have ended around Memorial Day, and the summer solstice was on June 21. But this week seems to be the official start of the season, with workers scrambling to free themselves from bosses and BlackBerrys in order to enjoy Independence Day.
Yes, even hardcore rivals can be social-media friends (or followers, at least).
CHICAGO (AdAge.com) — In what's believed to be a first-of-its-kind arrangement in the struggling newspaper industry, Belo's Dallas Morning News has tapped rival publisher Tribune Co. to handle its national ad sales.
Although many agencies are cutting their internship programs in misguided attempts to remain solvent, some of the recent graduates and college upperclassmen have still managed to land that plum gig. For the rest of the Millennials who may be forced to find a job that is completely unrelated to advertising, there is still hope. After all, not everyone can afford to work for free.
I'm a changed person, thanks to this recession. I eat more meals at home and actually pay attention to the price of groceries. Living on my own for the first time, I find myself buying and using more household products, from dishwasher soap to stain remover. As a result, I'm newly receptive to advertising in those categories. But what surprises me is how few marketers of such products actually pursue my age group.
CHICAGO (AdAge.com) — State Farm is reassessing how it compensates its advertising and marketing-services agencies. It wasn't immediately clear whether the insurer is looking to slash fees; adopt the sort of value-based model lately championed by Coke; or simply to bring its practices closer in line with contemporary norms.
Nouvelle campagne très attendue pour la marque Evian, réalisée par l’agence BETC Euro RSCG. Près de 10 ans après la célèbre et première version des bébés nageurs. Une production Partizan et une direction de Michael Gracey. A découvrir dans la suite.
(TrendHunter.com) Who would ever had thought the words ‘cute’ or ‘romantic’ could ever be used to describe body modification? Thanks to Johnny Needles, that is most certainly a possibility with his series of large hearts…
LONDON – The Department of Business, Innovation and Skills (BIS) has appointed DLKW to create an employment rights ad campaign.
(TrendHunter.com) This attention grabbing list features the most captivating ads and marketing trends in 2009, so far. The report is a crowd-filtered ranking based on TrendHunter.com monthly traffic (several million monthly…
I have a confession to make: I'm a rotten presenter. When I think about the creative directors whom I most admire, they are all average presenters at best. Where their talents lie is in producing brilliant, effective work for their clients.
The self-service check-in kiosk at the airport marries direct marketing and digital out of home — but not in a very user-friendly way.
(TrendHunter.com) This clever outdoor ads and billboards topped our list for the first half of 2009. From crowdsourced billboards to fake painting, this gallery showcases unique concepts sure to get your attention.
If…
Intéressant concept de vélo personnalisable par l’artiste danois Michael Ubbesen Jakobsen. Intitulé BauBike, il s’agit d’un vélo autour de la forme géométrique et du triangle. Un cadre de vélo volontairement urbain et inspiré par Bauhaus Design. Plus de visuels dans la suite.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
