Amazon plots ad serving on Kindle
Posted in: UncategorizedLONDON – Amazon is considering selling advertising on its Kindle digital book reader in a move designed to increase revenues from the service.
LONDON – Amazon is considering selling advertising on its Kindle digital book reader in a move designed to increase revenues from the service.
LONDON – 100 people from across Europe will compete in a 24-hour silent disco tonight, as part of a campaign to promote the new Samsung BEAT DJ mobile phone.
LONDON – Gordon Brown’s use of YouTube to unveil policy initiatives has been criticised by a House of Lords report into the Parliamentary Standards Bill.
LONDON – Gordon Brown’s use of YouTube to unveil policy initiatives has been criticised by a House of Lords report into the Parliamentary Standards Bill.
LONDON – In a move to cut costs, Procter & Gamble is planning to dictate which production companies its US agencies uses, threatening agencies’ current autonomy over the process.
LONDON – Twitter should win the Nobel Peace Prize for the role it played during recent civil unrest in Iran, according to a former US national security adviser.
SAN FRANCISCO – Marc Andreessen, a Facebook board member, has said that the social networking site is set to earn in excess of £500m (£309m) this year and will likely be posting billions of dollars in revenue in five years.
LONDON – HSBC has appointed Brendan Cook to a new role overseeing all marketing across the bank’s Personal Finance division.
LONDON – Google is launching a property-listing tool on its mapping service that will link flag up properties for sale and allow users to click through to estate agents’ websites.
LONDON – The Advertising Standards Authority (ASA) has been criticised by politicians and a consumer watchdog in a torrid week for the regulator.
LONDON – Nationwide Building Society will shun TV advertising during the recession.
Coup de cœur pour le style très graphique et le bel univers de l’artiste Gary Fernández, avec une mise à jour de ses travaux sur son portfolio en ligne. Actuellement en exposition à Shanghai.
LONDON – PepsiCo has appointed Microsoft for the first time to produce its biggest online campaign.
LONDON – The collapse of recruitment ad agency Barkers and its sister company, HR communications firm TCS, has sent shockwaves through the recruitment ad industry, with one observer likening it to “MediaCom going bust in the display area”.
LONDON – Sky has struck a deal with music-streaming service Spotify to promote the pay-TV broadcaster’s online coverage of the upcoming Ashes series via Sky Player, with regular test updates throughout the series.
LONDON – IPC, the UK magazine publisher, is launching a new cookery title, Dinner Tonight, in a bid to establish itself in the home-cooking field against rivals such as BBC Magazines and H Bauer.
LONDON – Sky Digital Media, the digital ad sales house, is looking to streamline its 50-strong workforce as part of a review of its overheads.
LONDON – SunTalk, the News International-owned online-only radio station, has expanded its remit to include Spain, as the brand looks to tap into the large number of holidaymakers and expats living in the country.
LONDON – The Department for Children, Schools and Families has shortlisted Manning Gottlieb OMD, Starcom MediaVest Group and Naked to vie for a new campaign strategy that will form part of its Youth Alcohol Action Plan.
LONDON – Optical retailer Specsavers has become the first sponsor of Sky’s on-screen tracking system, Hawk-Eye, used by cricket commentators to analyse the action in greater depth.