Amazon plots ad serving on Kindle

LONDON – Amazon is considering selling advertising on its Kindle digital book reader in a move designed to increase revenues from the service.

Samsung launches 24-hour live ad for BEAT DJ phone

LONDON – 100 people from across Europe will compete in a 24-hour silent disco tonight, as part of a campaign to promote the new Samsung BEAT DJ mobile phone.

Lords label Gordon Brown’s use of YouTube ‘constitutionally questionable’

LONDON – Gordon Brown’s use of YouTube to unveil policy initiatives has been criticised by a House of Lords report into the Parliamentary Standards Bill.

Lords label Gordon Brown’s use of YouTube “constitutionally questionable”

LONDON – Gordon Brown’s use of YouTube to unveil policy initiatives has been criticised by a House of Lords report into the Parliamentary Standards Bill.

P&G tells agencies: Use these production companies

LONDON – In a move to cut costs, Procter & Gamble is planning to dictate which production companies its US agencies uses, threatening agencies’ current autonomy over the process.

Twitter considered for the Nobel Peace Prize

LONDON – Twitter should win the Nobel Peace Prize for the role it played during recent civil unrest in Iran, according to a former US national security adviser.

Facebook to earn over $500m in 2009

SAN FRANCISCO – Marc Andreessen, a Facebook board member, has said that the social networking site is set to earn in excess of £500m (£309m) this year and will likely be posting billions of dollars in revenue in five years.

HSBC promotes Brendan Cook to head personal-finance marketing

LONDON – HSBC has appointed Brendan Cook to a new role overseeing all marketing across the bank’s Personal Finance division.

Google Maps to include property listings

LONDON – Google is launching a property-listing tool on its mapping service that will link flag up properties for sale and allow users to click through to estate agents’ websites.

Advertising Standards Authority under attack from MPs over ‘lax’ ad rules

LONDON – The Advertising Standards Authority (ASA) has been criticised by politicians and a consumer watchdog in a torrid week for the regulator.

Nationwide shifts from TV advertising to direct-response media

LONDON – Nationwide Building Society will shun TV advertising during the recession.

Gary Fernández

Coup de cœur pour le style très graphique et le bel univers de l’artiste Gary Fernández, avec une mise à jour de ses travaux sur son portfolio en ligne. Actuellement en exposition à Shanghai.



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Microsoft produces PepsiCo’s biggest online campaign

LONDON – PepsiCo has appointed Microsoft for the first time to produce its biggest online campaign.

Trading terms overhaul eyed after Barkers’ crash

LONDON – The collapse of recruitment ad agency Barkers and its sister company, HR communications firm TCS, has sent shockwaves through the recruitment ad industry, with one observer likening it to “MediaCom going bust in the display area”.

Sky strikes Ashes deal with Spotify

LONDON – Sky has struck a deal with music-streaming service Spotify to promote the pay-TV broadcaster’s online coverage of the upcoming Ashes series via Sky Player, with regular test updates throughout the series.

IPC launches Dinner Tonight to take on BBC and H Bauer

LONDON – IPC, the UK magazine publisher, is launching a new cookery title, Dinner Tonight, in a bid to establish itself in the home-cooking field against rivals such as BBC Magazines and H Bauer.

Sky Digital plans sales staff cuts

LONDON – Sky Digital Media, the digital ad sales house, is looking to streamline its 50-strong workforce as part of a review of its overheads.

SunTalk station goes Spanish

LONDON – SunTalk, the News International-owned online-only radio station, has expanded its remit to include Spain, as the brand looks to tap into the large number of holidaymakers and expats living in the country.

DCSF shortlists agencies

LONDON – The Department for Children, Schools and Families has shortlisted Manning Gottlieb OMD, Starcom MediaVest Group and Naked to vie for a new campaign strategy that will form part of its Youth Alcohol Action Plan.

Specsavers in Hawk-Eye deal

LONDON – Optical retailer Specsavers has become the first sponsor of Sky’s on-screen tracking system, Hawk-Eye, used by cricket commentators to analyse the action in greater depth.