Hasta La Creative!

YORK, Pa. (AdAge.com) — Richard Block's goal as head of marketing is to guide Haier America down the path of other foreign electronics brands such as Samsung and LG, which entered the U.S. market with little recognition and few products but have grown into household names.

NEW YORK (AdAge.com) — PepsiCo announced a $1 billion investment in Russia, making it the latest beverage battleground. The beverage marketer plans to expand its presence in the country over the next three years through a variety of manufacturing and distribution investments.

I was recently at a dinner party with several other couples and after dinner, we were engaged in some healthy conversation which ended up on the topic of challenges in Black America and particularly black youth. Although we were discussing Black America, the issues discussed weren't just focused on black Americans, as some of the members of the group were Jamaican and Haitian. The dialogue pretty much revolved around the plight of many impoverished black communities in this country and why some individuals overcome those circumstances and others don't. (Read More)

Most multicultural agencies stress to their clients the importance of giving back. But the shops should be giving back as well.

LONDON – ESPN, the Disney-owned sports broadcaster that acquired the Barclays Premier League rights following Setanta’s demise earlier this month, is set to launch a new eponymous channel in the UK on 3 August.

It was all about walking the walk and talking the talk last month at Women@NBCU's inaugural Mentors Walk. Early on a drizzling June morning, 70 well-established women executives — including Gerry Laybourne, co-founder, Oxygen Media; Linda Kaplan Thaler, CEO-chief creative officer, Kaplan Thaler Group; and Cindi Leive, editor in chief, Glamour — participated in a brisk morning walk in Central Park with 165 young women. For the event, Women@NBCU teamed up with the Step Up Women's Network, a national nonprofit group focused on empowering girls and women.

A Starbucks dos Estados Unidos está no Facebook dando cupons com direito a sorvete gratuito em qualquer unidade da rede nos país. Disponível através de um aplicativo encontrado no Apps.facebook.com/starbucksicecream, a ação encoraja o participante a enviar o brinde para seus amigos ou familiares, mas permite que os consumidores enviem a si próprios também. Ao todo, serão 280 mil cupons entregues entre os dias 6 a 19 de julho – 800 a cada hora. O sorvete foi lançado recentemente em parceria com a Unilever em quatro sabores: Caramel Macciato, Mocha Frappuccino, Java Chip Frappuccino e Coffee.

A novidade é mais um benchmark dentro da tendência batizada de “Free Love” pelo Trendwatching: o grátis como estratégia de negócio – isto é, a importância de dar algo de valor como estratégia para alavancar negócios. Para o relatório de tendências internacional, Free Love é uma tendência no crescimento da oferta de coisas de valor de forma gratuita, tanto no mundo real quanto no virtual. Te fez lembrar alguma outra ação parecida?

:: Via Brandweek e Mundo do Marketing

In this ultra-volatile moment of recession, print has become the poster child of a graveyard future. And that should just not be. Sure, newsstand is down, circulation is falling and readers are getting free content on the internet. Yet to capitulate to inevitability due to a lack of forward thinking is unforgivable in the digital age. The print medium is sitting on true firepower: brand loyalty, killer lists and well-established communities.

(TrendHunter.com) YEN magazine recently did a feature on this diamond in the rough photographer Kelly Thompson and it’s no wonder. This hipster artist does marvelous illustrative works as well as takes remarkable photographs;…