In recent conversations with executives in the technology and marketing spheres, I've found that most everyone agrees on certain key points that help resumes stand out. Whether you're unemployed, underemployed, or simply looking for an opportunity to grow and prove your professional worth, this is a climate you can and should take advantage of.
MINNEAPOLIS (AdAge.com) — For the past few summers, NBC, Fox and ABC have tried to bill "America's Got Talent," "So You Think You Can Dance" and "Wipeout" as hot summer hits. And while all three are quite successful summer series, none looks like it would be overly successful in the fall or spring, up against first-run fare.
The task was to launch a new anti-hangover pill with a very limited marketing budget in a very competitive Polish market. The agency decided to shock, provoke and create buzz about the new medicine which was called SpecTab. A fictional story was created to provide the new brand with an engaging background. SpecTab was presented as a re-discovered drug of KGB, the Soviet secret police agency. One day pedestrians in Warsaw were surprised with a new statue being placed in the central square – a statue of Nikolay Wasiliewicz Onovalov, a Russian scientist, doctor and inventor of SpecTab.
This event created the word-of-mouth and resulted in massive media coverage. At the same time short black & white videos were placed on YouTube which depicted the experiments which Russians performed to prove the effectiveness of SpecTab.
One of the Soviet experiments proving how SpecTab reduced the effects of alcohol.
Brand: SpecTab
Client: Jelfa
Product: Spectab – a pill reducing effects of alcohol (Anti-Hangover remedy).
Advertising Agency: Change Communications, Warsaw, Poland
Creative Directors: Ryszard Sroka, Jakub Korolczuk, Rafa? Górski
Art Director: Adam Szczepocki
Copywriter: Franek Toeplitz
Sculpturer: Wojciech Zasadni
Released: June 2008
The pressure to cut costs is stronger than ever, as advertisers and agencies talk about how to reconfigure their marketing processes. But instead of cutting the marketing/media budget, headcount and nonessential expenses by a certain percentage, companies and agencies need to take a close look at how their marketing organizations are structured as well as their processes for getting things done.
(TrendHunter.com) For Jean Paul Gaultier’s Fall 2009 couture offering, fierce models adorned in the new line smash the runway with a sexy dominance. JPG’s Fall collection carries a proud sense of celebrity with each outfit…
Back Alley Films Director Pete Meyer has teamed up with Sullivan Higdon & Sink, Kansas City, Mo., to create a pro bono spot for the nonprofit Water Partners International. Spoofing the marketing of bottled water in the U.S., the 55-second spot for the fake brand L'Desh Fresh is designed to raise awareness about unsanitary drinking water in developing nations.
Client: Microsoft
Agency/Production Co.: Traffik
Director: Dennis Liu
Producers: Matt Anderson, Jonathan Hsu
Production Designer: Nicole Teeny
Writers: Dennis Liu, JT Arbogast, Gary Roosa
Art Director: Kevin Su
Director of Photography: Dough Emmett/Dennis Liu
Edit/Sound Design: Dennis Liu
VFX Company: LOICA
Thanks Kevin for sending this one!
NEW YORK (AdAge.com) — Christopher Crain, 33, has been appointed group publisher of several Crain publications including Pensions & Investments, Business Insurance, Workforce Magazine and the recently acquired Staffing Industry Analysts group.
(TrendHunter.com) Olga Tcherednikova’s ‘Psychedelic Bedroom’ design is eye-popping and definitely impressive to behold, but it flies directly in the face of interior designers who advocate calm colors in the bedroom to…
Un design moderne et au style proche de l’origami pour ces chaises pliables, disponibles en noir et blanc. Sur une idée du studio néerlandais Flux (Douwe Jacobs et Tom Schouten), ces chaises se transportent facilement grâce à une poignée intégrée. Explications dans la suite.
Prix de vente : 129 euros.
"Love your hair before it leaves! " Advertiser: Head & Shoulders
Unlike most students in my college class, I was lucky enough to secure a job that started three weeks after my graduation day — it was driving a Wienermobile.
Are you AMPED (American Legacy Acronym)? Advertiser: thetruth.com
(TrendHunter.com) I can’t tell whether Francesco Savini’s ‘Tattoo Time’ subdermal watch is a design concept or an actual implanted timepiece, but either way I’m intrigued.
Francesco Savini’s idea is simple. What he’s calling…
Like many of you, I've had a big problem with the mainstream media's coverage of the defining story of the past two weeks. The cruel speculation, the invasive badgering of family members and friends, the unseemly fascination with autopsies and coffins and interments: Why, I ask you, can't or won't the media stop dwelling on the tragic deaths of those seven U.S. soldiers in Afghanistan? Fortunately, one brave soul refuses to go along with the herd.
LONDON (AdAge.com) — Wieden & Kennedy, London, the latest agency to get involved in the product-design game, is launching a range of co-branded products to be sold globally via traditional retailers and online.
Un élégant spot promotionnel de deux minutes pour la nouvelle identité de SciFi Channel : SyFy. Une publicité intitulée “House of Imagination”, ainsi qu’une post-production réalisée par le studio Moving Picture Company et dirigée par Brett Foraker.
If companies did what was right in the first place, they wouldn't have to be publicly humiliated.
Yesterday Facebook launched the Fan Box, yet another way to extend what you're doing on Facebook to elsewhere on the web.
Why is it that we always have to feel as though we know everything all the time? When we let go and just realize that we really don't know everything, new opportunity presents itself.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
