Jackpot Joy win for Campbell Lace Beta

LONDON – Online gaming company Jackpot Joy has appointed start-up agency Campbell Lace Beta to handle its advertising account, following a pitch against Publicis London.

Sainsbury’s to air second ‘Try Team’ ad

LONDON – Sainsbury’s is rolling out its latest TV ad to support its ‘Feed your Family for a Fiver’ campaign.

Delta Touch Faucet Not Such A Great Idea

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Hmm. So a Delta faucet that can be turned on by tapping the spout so you don’t get your dirty hands all over it? Brilliant, right?

Soccer Ball Causes Plane Crash in Israel

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OK so the fake plane crash thing has been done before.

COI calls creative pitch for underage drinking account

LONDON – The Department for Children, Schools and Families has called a pitch to find a creative agency to develop a campaign promoting its Youth Alcohol Action Plan.

Even a Child Can Understand the Value of Integrated Marketing


I was recently the target of a sophisticated, fully integrated one-to-one marketing campaign that lasted over five months and resulted in a successful sale.

Blog network Shiny Media goes into administration

LONDON – The UK blog network Shiny Media has gone into administration, according to reports.

Google not responsible for defamatory comments, rules High Court

LONDON – Online publishers, and not search engines such as Google who aggregate their content, are responsible for defamatory comments made on the web, according to a landmark ruling in the High Court last week.

September Ad-Page Tallies Plunge


NEW YORK (AdAge.com) — Is September now the cruelest month? It may very well be for fashion and beauty titles this year. The final tallies for those crucial issues are emerging — and for almost every one of the titles, results are terrible.

Grocery sector posts growth

LONDON – TNS Worldpanel figures published today show that the grocery market has performed well during the recession, with a year-on year growth of 5.9%. Although growth has slowed slightly compared with the previous 12 weeks.

Yoosk hosts online Q and A between public and MPs

LONDON – Members of Parliament will be taking online questions today from the public for the first time through a new web service funded by the Ministry of Justic and 4iP, Channel 4’s innovation investment arm.

Ex-Bauer insight head launches Girlsinfootball.com

LONDON – A new community website for women who play football has been launched this week by former Bauer head of insight Polly Courtney.

The Print Guy Who’s Going 45% Digital



Here's something that I find rather fascinating in the summer of 2009: Magazines that actually continue to exist. I've been watching Complex, the music-inflected men's lifestyle magazine, with a certain fascination since its launch in 2002. Why does Complex still exist, even as the original urban-glossy brand Vibe has bit the dust, along with other music-focused titles, like Blender? For this latest installment of Dumenco's Media People, I spoke with Complex Media Publisher-CEO Rich Antoniello to find out the title's strategy.

Government spend on traditional DM up by a third and still eclipses digital – but online is catching up fast

LONDON – The Government’s spend on direct marketing grew by a third in the past 12 months, rising from £33.5m in 2007/08 to £45.6m in 2008/09.

It’s Ice Cream and Cake Time, Y’all


A treat this delicious deserves an ad this good.

Yell.com partners with VideoJug for DIY depository

LONDON – Yell.com, the online business directory, has added thousands of DIY videos in a partnership with production house VideoJug, to offer help for everything from buying a used car to pursuits in amateur plumbing.

MBCD and Elvis owner in takeover battle

LONDON – Canadian ad group Cossette, which owns a number of UK agencies, has received a hostile C$82.7m (£45.7m) takeover bid from one of its founders.

Don’t Trash the Beach



In an effort to keep the state's beaches clean, http://www.keepcaliforniabeautiful.comKeep California Beautiful is launching its first new PSA in three years. The retro TV spot from BBDO West, San Francisco, is designed to draw attention to the problem while urging people not to "trash the beach."

Samsung Jet – Bungee jumping elephants

A new viral campaign has been just seeded by The Viral Factory for Samsung Jet phone.  This eye-catching publicity stunt  took place at London’s Piccadilly Circus on June 22, 2009.  And the UFO played the lead…


Spotify adds 2m tracks with IODA music deal

LONDON – Spotify has beefed up its music catalogue by announcing a deal with digital distributors IODA, the Independent Online Distribution Alliance, giving Spotify’s two million users access to content the likes of grime MC Bashy and comedian Stephen Fry.