Hasta La Creative!

LONDON – The Public Fundraising Regulatory Association has backed calls for reform of Telephone Preference Service regulations.

NEW YORK (AdAge.com) — In our continuing look at how agencies are creating their social-media capabilities and services, we talk with MediaCom North America CEO Doug Checkeris. Some agencies, like Edelman, have hired in-house social media teams. Others, like BBDO, are using young mentors to teach all their executives how to Facebook, blog, Twitter and otherwise function and think like authentic social-media players. But MediaCom is taking a different route.

LONDON – Firefox, the most popular alternative to Microsoft’s Internet Explorer will shortly pass the one billion download mark and is preparing an online promotion to celebrate.

LONDON – EBLEX, the body behind the Quality Standard mark, has launched an iPhone application enabling iPhone users to cook a virtual steak.

LONDON – Manchester Airports Group (MAG) has hired Fox Kalomaski to handle its advertising.

LONDON – Spotify, the online music streaming service that enables users to listen to tracks for free in return for listening to ads, has today (31 July) launched a new video player advertising format in conjunction with Sony Pictures.

LONDON – Ofcom has outlined plans to change its media ownership and local radio rules – potentially paving the way for major changes to the local media landscape.

LONDON – BSkyB has announced that it plans to launch Europe’s first 3D television channel next year.

LONDON – Magners Irish Cider will leverage its sponsorship with the 2009 Edinburgh Festival Fringe with an outdoor campaign, which will carry the accompanying strapline ‘Time dedicated to the festival’.

LONDON – Virgin Media is promoting its pay-TV service in the third and final instalment of its ‘Powerful Stuff’ ad campaign, which breaks tomorrow.