LONDON – Mars and Snickers have become the latest brands to shrink the size of their products, while keeping the price the same. The strategy is intended to help the brands absorb rising commodity costs.
LONDON – BBC One’s ‘Crimewatch’, which is celebrating its 25th anniversary this week, pulled in 4.4m viewers, beating the new series of ITV1’s ‘Ladette to Lady’, according to unofficial overnight figures.
LONDON – Future, the specialist publisher behind titles such as Total Film, has appointed Matt Smith, a former senior business executive at Northcliffe Newspapers, as the new advertising director of gadget title T3.
Advertising Agency: Saatchi&Saatchi, Milan, italy
Creative Directors: Agostino Toscana, Alessandro Orlandi, Sandro Esposti
Deputy Creative Directors: Luca Pannese, Luca Lorenzini
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Art buyer: Rossana Coruzzi
Account Director: Valerie Alexandre
Photographer: Andrea Melcangi
LONDON – Ryanair has confirmed that it plans to charge for toilets on its aeroplanes.
LONDON – A TV ad for Tetley Green Tea has been banned by the Advertising Standards Authority (ASA) for misleading consumers about its health benefits.
LONDON – Marketing Direct’s weekly round up of media coverage of direct and digital marketing in the Daily Telegraph, Forbes, the FT and others
LONDON – Clear Channel has received thousands of letters of complaint over its deal with the British National Party to run posters for the party’s European election campaign.
LONDON – The late spring sunshine has been good news for B&Q’s parent company Kingfisher.
LONDON – Walkers has launched a TV campaign, which teams up brand ambassador Gary Lineker with TV presenter Cat Deeley, to promote its latest on-pack promotion, Gary’s Great Trips.
LONDON – General Motors has struck terms to sell its gas-guzzling 4×4 brand Hummer to China’s Sichuan Tengzhong Heavy Industrial for an undisclosed sum estimated to be between $100m (£60m) and $200m.
LONDON – Nearly three-quarters of people with broadband at home say that they couldn’t live without it and soon it will be essential for everyone, according to new research.
LONDON – David Douthwaite, the creative head of RMG Connect, has passed away at the age of 33 after an accident.
LONDON – Keep Britain Tidy is hunting a clean-living celebrity to promote its cause.
LONDON – BBC bosses are shifting Graham Norton’s chat show to a prime-time slot on BBC One as part of a plan to raise the entertainer’s profile, leading to speculation that Jonathan Ross’s £6m salary will be cut by up to half.
LONDON – COI has appointed Abbott Mead Vickers BBDO and Manning Gottlieb OMD handle advertising and media planning for the NHS Blood and Transplant account.
LONDON – Almost half of UK ad agencies expect to see a decrease in staff numbers over the next quarter, a survey by the Marketing Communications Consultants Association has found.
(TrendHunter.com) Singer and actress Jennifer Hudson is embracing the Spring 2009 giant earring fashion trend that TrendHunter.com has previously reported on.
Jennifer Hudson sported the gigantic gypsy-style earrings earlier…
LONDON – Facebook is in the early stages of developing an internal payments system that will allow users to buy “credits” which they can exchange for virtual goods, according to a report in the Financial Times.
LONDON – Group M has lowered its forecasts for newspapers and magazines, warning that falling advertising revenues put even household media names under “lethal threat”.
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