(TrendHunter.com) The gallery shows Troy Adams Design’s amazing futuristic concept for a “kitchen within a kitchen.” Actually, you’d hardly know a kitchen even existed because it’s hidden.
Think you’re seeing a simple…
LONDON – Nokia is throwing its hat into the ring for the summer of the smartphone, with hopes that its new N97 device finds its way into the hands of consumers instead of the upcoming Palm Pre and a revamped iPhone.
LONDON – A landmark ASA ruling has put into question methods used by brands to spread their advertising round the web through viral. Revolution commissioned the international law firm Eversheds to take a look at how brands can avoid the pitfalls.
Walmart's Stephen Quinn has it. So does Adobe's Ann Lewnes. Steve Meyer of Dell services and Cammie Dunaway of Nintendo have it too. "It" is a P&L mind-set: a deep understanding of and/or hands-on experience with what it takes to run a business line and deliver the numbers. It's a mind-set critical for senior marketers to develop or sharpen if they expect to advance from being order takers or sales supporters to enterprise-wide, visionary leaders.
LONDON – Tyrell’s Crisps is launching an on-pack campaign offering consumers the chance to win a Massey Ferguson Tractor or £25,000 cash.
While traditional agencies often bring formidable strategic and creative resources to the table, they're just as often lacking when it comes to essential disciplines like user-experience design, digital production and optimization.
LONDON – The London Evening Standard is expected to post a circulation decline of more than 20% in May, when final Audit Bureau of Circulations figures for national newspapers are disclosed this Friday (5 June).
When Jon Meacham, editor of Newsweek, relaunched his magazine a few weeks ago, he wrote, "We know you know what the news is." Let's hope so, because the line between news and satire is about to get blurry.
The reemergence of The Face, a record week at ITV and the launch of Microsoft’s Bing are up for discussion with Media Week’s Steve Barrett, Tristan O’Carroll and John Reynolds in the Media Week podcast.
LONDON – Despite MySpace’s near vanishing act from social media headlines, unlike rival Facebook and newcomer Twitter, the six year old social network remains king of online video and perhaps more importantly, putting advertising in front the eyes of its millions of users.
LONDON – Declines in UK media spend are expected to get worse before they get better, putting some household media brands at risk this summer, according to GroupM forecasts out today (3 June).
LONDON – Despite MySpace’s near vanishing act from social media headlines, unlike rival Facebook and newcomer Twitter, the six year old social network remains king of online video and perhaps more importantly, putting advertising in front the eyes of its millions of users.
offering a fine collection of canopies for the use at outdoor trade shows, festivals. Product line includes the Carvan and EZ-up canopy.
LONDON – RTÉ, Ireland’s biggest commercial broadcaster, has asked its staff to accept a pay cut as it battles to ease a projected €68m deficit this year.
LONDON – The US ad agency Boone Oakley has created an online stir with a new company website made up entirely from YouTube clips.
Une campagne publicitaire poignante pour l’association Children & Adolescents Reference Center sur une idée de l’agence brésilienne Loducca. Un message simple et percutant : “Words hurt too. Any kind of violence against children is a crime”.
A noter les détails en typographie à la place du sang ou des pleurs.
Les visuels sont disponibles en grand format : Girl / Boy.
O Greenpeace quer mostrar que qualquer um, no dia a dia, pode ajudar a diminuir o impacto das emissões de CO2 através da economia de energia. Como? Com apenas um pixel.
O Black Pixel Project instala um quadradinho negro no monitor do seu computador, “apagando” um pixel”. Com aval do Instituto C.E.S.A.R de tecnologia (Centro de Estudos e Sistemas Avançados do Recife), o Greenpeace prova que com isso cada pessoa pode economizar 0,057 watts/hora.
O site do projeto revela que até agora, com os Black Pixels já instalados, foram economizados 85.189 watts, equivalentes a 946 geladeiras desligadas durante 1 hora, ou 2129 lâmpadas apagadas pelo menos tempo.
Se quiser participar, instale o seu dead pixel de estimação baixando no site, lembrando que a economia só acontece com monitores de tubo ou plasma. A criação é da AlmapBBDO.
Post originalmente publicado no Brainstorm #9
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LONDON – Vodafone is to let brands advertise their products within its location-based search service, Revolution can reveal.
Lucozade Energy is putting pre-roll ads and branding on Channel 4’s Big Brother YouTube channels as part of its sponsorship of Big Brother 10.
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