LONDON – Russian oligarch Alexander Lebedev, majority owner of the London Evening Standard, is understood to be in advanced talks to buy The Independent and Independent on Sunday.
NEW YORK (AdAge.com) — Philadelphia Eagles quarterback Donovan McNabb sparked a recent controversy with his remarks about Michael Vick. But he didn't call a press conference or tap a friendly editor to do it. Instead, he directly made news with his blog on Yardbarker.com. It was the latest example of how the Yardbarker ad network and celebrity-athlete blogging hub is becoming a growing presence in the world of sports media.
LONDON – Palm has appointed Jon Rubinstein, a former Apple executive, as chairman and chief executive, to replace Ed Colligan, who is stepping down to join private equity firm Elevation Partners, Palm’s biggest investor.
LONDON – Heinz is targeting office workers with branded a portable microwave, powered via a USB port.
This new viral video from Microsoft IE8 is based on the fact tha overconnected people are always fearing to miss a news. Addicted to news are like addicted to crack nowadays! advertiser: Microsoft IE 8
After the 10 optical illusions, the follow your instinct,the unboxing, the ants fight, drag and drop the world, Extreme Sheep LED Art, and the laptop hologram, Samsung is back with a new viral video: the Magic unboxing. advertiser: Samsung agency: The Viral Factory
LONDON – United Biscuits-owned Hula Hoops is launching a competition called the Golden Hoop Film Awards which challenges consumers to create short films using only their fingers and Hula Hoops.
LONDON – Sky is launching a high definition (HD) news channel as part a plan to migrate viewers to its HD Sky top box.
LONDON – United Biscuits-owned Hula Hoops is launching a competition called the Golden Hoop Film Awards which challenges consumers to create short films using only their fingers and Hula Hoops.
June 12, 2009, TV's equivalent to Y2K, will see broadcasters throughout the country switch off their analog TV transmitters to broadcast entirely in digital. In the past year, households have had to get themselves digital-ready — one bright spark for a consumer-electronics industry hammered by the recession. Unit sales in 2009 of digital TV sets will reach nearly 35 million, up about 8% from 2008. The category is flooded by a multitude of Japanese, Korean, European and Chinese brands. While consumers are all too ready to compare side-by-side price, technology and design, we like to think that marketing and promotion still helps influence brand choice. Panasonic and LG, two brands battling to pull out in front of the pack and compete with established market leaders Sony and Samsung, employed different media strategies. Let's see how they did.
LONDON – The Local Radio Company has sold Macclesfield radio station Silk FM for a nominal sum.
LONDON – Book publisher HarperCollins is to sponsor a season of crime programmes on Virgin Media Television channel, Living.
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Advertising Agency: Publicis Graphics Amman, Jordan
Account Handler: Khalil Nunu
Creative Director: Nathan Ross
ACD & Art Director: Rami Qaddoumi
Photographer: Eyad Shamieh
LONDON – Wrangler, the California-based jeans manufacturer, has appointed Elvis to its pan-European integrated account.
LONDON – GlaxoSmithKline, the healthcare giant, has handed Rapp the global direct marketing and digital accounts for its NiQuitin CQ and Alli brands after a pitch against LBi, Razorfish and EHS Brann.
LONDON – Myvideorights.com has signed a one-year deal to distribute and monetise video clips from Hat Trick Productions, the company behind sitcom ‘Father Ted’.
LONDON – BSkyB is to launch a high-definition TV version of its Sky News channel next year.
LONDON – Luxury car marque Infiniti has confirmed plans to enter the UK market in September this year.
LONDON – HBO has brought in brands including Gillette, Harley-Davidson and Mini to create ads aimed at vampires to promote the US launch of the second series of ‘True Blood’, which will first air in the UK on FX.
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