“V-Day” kicks off a new online video effort by Tampax that follows the story of Zack Johnson, a guy who woke up one morning to find he has a gaping vagina where his second head should be.
LONDON – Whisky group Chivas has created a new website and online ad campaign to promote Chivas Regal, with the theme ‘Live with chivalry’.
LONDON – Scouting fans have hit back at the Phones4u ‘Great Deals 4 Popular People’ campaign featuring a scout leader as grumpy, balding and with glasses, which was pulled from press ads by the retailer this week.
– Recapping Dos Equis’ Most Interesting Man in the World.
NEW YORK – Blogger Perez Hilton, who is behind gossip site PerezHilton.com, is reportedly planning to launch a site which will focus on longer-form, more advertiser-friendly content that is “snark-free”.
LONDON – Beattie McGuinness Bungay has hired Neil Powell, the former chief creative officer of Margeotes Fertitta Powell, to take on the role of creative partner at its New York office.
LONDON – Over 2m pages of 19th century newspapers have been made available online by the British Library as a pay-as-you-go service reaching back as far as the 1805 Battle of Trafalgar.
LONDON – Sky One series ‘Martina Cole’s The Take’, a heavily promoted original drama commission, debuted with around 650,000 viewers last night, according to unofficial overnight figures.
LONDON – Myvideorights, the rights management company, has struck a deal with YouTube to sell advertising around its own content on the Google-owned, video-sharing site.
Coup de coeur pour ce studio créé et basé à Madrid, par le designer espagnol Tavo Ponce. Un mélange de 3D, de photos réalistes ou d’illustrations vectorielles. Une galerie de visuels et son nouveau motion sont disponibles dans la suite.
LONDON – Kate Howe, former managing director at integrated agency Nitro, has been appointed the new president of Draftfcb London. She will join the agency on 6 July.
Spening on cause marketing is projected to reach $1.57 billion this year, according to the IEG Sponsorship Report. And it's more powerful and effective than ever in this economy. But for all its success, cause marketing is still a relatively new discipline. Brian Powell of TracyLocke offers his idea of what defines cause.
LONDON: Amazon has been left ruing the cost of a pricing malfunction that allowed consumers to buy album downloads for 29p.
LONDON – Miller Brands UK is running an ad campaign in Scottish cinemas to highlight Miller Genuine Draft’s sponsorship of its ongoing live music events The Mill, which is held in Glasgow and Edinburgh.
LONDON – BSkyB is launching a series of cycling events on closed city centre roads as part of its partnership with British Cycling, which includes a £30m-plus investment to launch a professional road racing team.
LONDON – Swinton, a leading insurance broker, has appointed data and marketing specialist JaywingDMG to improve its motor policy acquisition.
LONDON – Privacy watchdogs in Europe are taking aim at Facebook’s policy of “open”, which allows third-party developers to create applications for users by mining their personal data, suggesting that tighter regulations need to be in place for all social networks.
LONDON – Italian distillers Girolamo Luxardo is reposition its Luxardo Sambuca range to emphasize the brand’s provenance and heritage.
Une installation artistique pensée par Brian Mah pour le client Google. Après l’étonnante publicité TV au Japon, voici un court spot représentant un objet 3D, produit par Imaginary Forces, autour de l’identité du navigateur Google Chrome.
LONDON – The British Army is seeking a new digital agency, via the Central Office of Information, to work alongside Publicis Modem, the digital agency behind its current ‘Start Thinking Soldier’ campaign.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
