Jun
25
Campaign video – Digital Essays 2009 – Katie Streten of Imagination
Posted in: UncategorizedLONDON – Video interview with Katie Streten of Imagination
Jun
25
Campaign video – Digital Essays 2009 – Gareth Phillips of Syzygy
Posted in: UncategorizedLONDON – Video interview with Gareth Phillips of Syzygy.
Jun
25
Campaign video – Digital Essays 2009 – Alex Marks of Ebay
Posted in: UncategorizedLONDON – Video interview with Alex Marks of Ebay.
Jun
25
Woolworths returns as internet retailer
Posted in: UncategorizedLONDON – Woolworths relaunches today as a web-only retailer geared toward British families.
Jun
24
Publicis Picks up Corona Light Account
Posted in: Uncategorized
Jun
24
MINI | Hands-up Play
Posted in: Uncategorized
Vamos deixar Cannes um pouco de lado e falar de outras ações que estão rolando pelo mundo afora.
Para criar um buzz em torno do modelo 2009 do MINI conversível, a agência canadense Taxi se inspirou em uma montanha russa: Um motorista com braços de borracha colados nele, passeando de carro pelas ruas e avenidas mais movimentadas de Toronto, Canadá, dava a idéia de não estar segurando o volante, e o carro parecia percorrer sobre um trilho. A brincadeira, que aconteceu há poucas semanas atrás, tinha como principal objetivo mostrar a liberdade e o grande espaço proporcionado por um carro conversível. Eles ainda estão trabalhando com mídias sociais, enviando para dezenas de formadores de opinião o vídeo e o endereço online da campanha.
De consciente a idéia não tem nada, mas é válida se o único intuito for gerar um boca-a-boca.
Jun
24
Internet Economy: Valuing the Web’s Economic Impact
Posted in: Uncategorized
How can we quantify the economic impact of the internet? A new study we prepared with Hamilton Consultants for the Interactive Advertising Bureau uses three methods to value the contribution of the advertising-supported internet to the U.S. economy.
Jun
24
Google ‘Sucking the Blood’ Out of Newspapers, Says WSJ Publisher
Posted in: Uncategorized
NEW YORK (AdAge.com) — It's been called a "parasite" and a "tech tapeworm in the intestines of the internet." And now, a "digital vampire." Google just can't get any love from the print folks — at least the ones who reside at The Wall Street Journal.
Jun
24
Pantyhose Photography – Ilona Olkonen’s Model Makes Hose Look Exceptionally Hot (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Pantyhose always makes me think of robbers or wintertime office wear, but Ilona Olkonen’s photo set actually makes hose look hot.
In this photo set, Ilona Olkonen’s pin-thin model rocks hose over her…
Jun
24
Ad Council to Honor Coca-Cola Chief
Posted in: Uncategorized
The Ad Council has selected Muhtar Kent, chairman-CEO of Coca-Cola Co., to receive its 56th annual Public Service Award. The award will be presented at the Ad Council's annual dinner Nov. 18 in New York.
Jun
24
TV’s Cult of the Amateur
Posted in: Uncategorized
MINNEAPOLIS (AdAge.com) — Critics credited author Andrew Keen for sharp analysis in his 2007 book "The Cult of The Amateur: How the Internet Is Killing Our Culture." He may be right, but another kind of screen seems to be thriving by embracing the nonprofessional as well, as witnessed by Tuesday's prime-time TV ratings.
Jun
24
CHI lands silver Design Lion for its X Factor work
Posted in: UncategorizedCANNES – CHI & Partners has scooped a silver Design Lion for its activity around Carphone Warehouse’s sponsorship of The X Factor.
Jun
24
AKQA triumphs with Grand Prix award in the Cyber Lions
Posted in: UncategorizedCANNES – AKQA has scooped the first Grand Prix award for the UK, picking up a gong for Fiat “Eco:Drive” in the Cyber Lions.
Jun
24
UK agencies record strong showing in Cannes Press Lions
Posted in: UncategorizedCANNES – The UK put in a strong performance in the Press Lions with 18 Lions overall, meaning all but one shortlisted entry picked up an award.
Jun
24
Google Finds Way Into Mobile Apps
Posted in: Uncategorized
NEW YORK (AdAge.com) — As mobile users increasingly flock to the fancy applications on their smartphones — and potentially spend less time on the mobile web, where Google has staked its lead — the search giant had to find a way into those apps. So it is introducing its contextual ad program to serve up text and display ads inside mobile applications.
Jun
24
Meredith Takes Online Mixing Bowl Brand to Newsstands
Posted in: Uncategorized
NEW YORK (AdAge.com) — The latest print magazine reverse-engineered from an online brand may be encouraging for magazine publishers, but the rarity of the approach suggests it's still a tough translation to sell.
Jun
24
Portable Parking Garages – ‘Vario Perfect Platinum’ Motorhome is a Pimp Pad on Wheels (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) VARIOmobil motorhomes are more than just homes away from home because they’re probably better and more luxurious than your real home. Think of every luxury imaginable and stuff it into a motorhome, and…
Jun
24
Wrath of Cannes Thursday Night!
Posted in: Uncategorized
Don’t miss Wrath of Cannes! It’s tomorrow from 7-10P at the East River Bar.
Jun
24
One Simple Trick for Better Radio Spots
Posted in: Uncategorized
One of the tricks I learned is called the "read in." This is where the talent says something completely out of left field to get the mind and voice ready to deliver the copy well.
Jun
24
Say No to Plumping
Posted in: Uncategorized
Calling attention the to the practice of plumping, injecting chicken meat with salt water to increase size, weight and cost, Foster Farms has launched Say No to Plumping.
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