MRS calls for annual Research Awards entries

LONDON – MRS has kicked off its search for entries for the annual Research Awards and is expecting a strong response, particularly in the newer consumer insights and financial services categories.

Nickelodeon to run experiential push in UK shopping centres

LONDON – Nickelodeon is set to run an experiential campaign across UK shopping centres as it seeks to drive awareness of its properties among 3 to 12-year-olds.

Nickodeon to run experiential push in UK shopping centres

LONDON – Nickelodeon is set to run an experiential campaign across UK shopping centres as it seeks to drive awareness of its properties among 3 to 12-year-olds.

Emanuel Lichas War Tourist series at LOOP

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For his video series, War Tourist, Licha traveled to five cities which have recently been through war, deep crisis, natural catastrophe or which are known to be dangerous. There, he hires a professional tourist guide and asks him to organize a guided tour of the worst destruction or the most dangerous zones of the city continue

Braincast TV | O Below The Line do Below The Line

Continuamos a 11ª edição do Braincast TV, gravado no The Hub em São Paulo, com Emerson Calegaretti do MySpace Brasil e Rene de Paula Jr. da Microsoft. Falamos um pouco mais sobre publicidade em redes sociais, transparência online, riscos e a velha síndrome dos “coitadinhos da web”.

Confira o índice abaixo e assista. Se preferir, faça o download do vídeo ou assine o feed. E se perdeu os blocos anteriores, assista aqui e aqui.


[download] | [assine o feed]

00:33 – E se der errado, o que se faz?
01:13 – Transparência é o remédio!
02:25 – Amplificando “pedradas” discutindo
03:20 – Não assumindo os riscos do mercado
06:12 – A síndrome do coitadinho na web
07:23 – A garotada da internet pagando a conta do BMW
09:36 – O below the line do below the line
10:45 – Anunciando no Messenger
11:58 – Vivendo de ver publicidade
12:47 – A web cancela assinatura de jornal

Brainstorm #9Post originalmente publicado no Brainstorm #9
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Now’s the Time for CMOs to Adopt the 7-S Framework


Marketing is facing its first real existential crisis, as pressure builds on CMOs to achieve what many are referring to as "the same impact for 60% of the dollars." That's why now's the time for CMOs to adopt and apply to their marketing operations the 7-S Framework, an analytical tool that's been successfully used by hundreds of corporations.

Aids Africa Solidarity Fund

Click to enlarge the creative ad / design

“Every 12 hours in Africa over 2000  people die from AIDS […].
Every minute counts”

Advertising Agency: BETC Euro RSCG, France
Creative Director: Stéphane Xiberras
Art Director: Benjamin Le Breton
Copywriter: Arnaud Assouline
Account Management: Raphaël de Andréis, Xavier Royaux, Philippe Brandt, Elodie Andurand
Artist: Nadine Grenier
Outdoor: JCDecaux
Electrics: Labo Prod


Nature Publishing Group to use Confirmit Horizons

LONDON – Nature Publishing Group is to use the Confirmit Horizons platform to incorporate surveys and reader panels within its weekly scientific journal Nature and corresponding website Nature.com.

Borders overhauls website to join ebook sales battle

LONDON – Borders has relaunched its website, introducing 45,000 ebooks for download as well as traditional books and DVDs.

Portfolio Nights 7 in Dubai

Click Images To Enlarge
Advertising Agency: Memac Ogilvy & Mather, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Director: Dalbir Singh
Art Director: Regina Groffy
Copywriters: Leonardo Borges, Sascha Kuntze, Nisha Wagh

Camelot introduces latest TV ad in ‘Think Lotto’ campaign

LONDON – National Lottery operator Camelot has launched its latest ‘Think Lotto’ campaign, which focuses on the positive, ‘give-it-a-go’ attitude of Lotto players.

A climber on an airplane wing

Advertiser: Vaude Outdoor Equipment Agency: Scholz&Friends, Berlin, Germany Creative Director: Oliver Handlos Art Director: Michael Hess Copywriter: Felix Fenz Photographers: Piet Truhlar, Michael Hess

Supersilo

Superbe talent et illustrations de la part de ce graphic designer en provenance d’Amsterdam. Agé de 27 ans, Martijn van Dam est spécialisé en print avec des affiches pleines de couleurs. En bas de l’article, découverte d’une captation vidéo accélérée qui présente son travail.



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CVC bids £2bn for slice of Royal Mail

LONDON – Private equity group CVC Capital Partners is understood to have tabled an offer of just under £2bn for a 30% stake in Royal Mail, which would trump rival TNT’s reported bid.

Showtime Taps Amazon’s Kindle for Advertising


NEW YORK (AdAge.com) — Showtime may have finally cracked the code on using Kindle as an ad medium. Starting today the cable network is offering Kindle users a free, downloadable version of the pilot script for its new series "Nurse Jackie," featuring Emmy Award winner and former "Sopranos" star Edie Falco.

Royal British Legion debuts D-Day microsite

LONDON – The Royal British Legion has created a microsite to commemorate the 65th anniversary of the D-Day landings.

Government defends ‘waste of money’ mobile campaign

LONDON – A Government-funded mobile video series aimed at cutting teenage pregnancy has come under fire from the Taxpayers’ Alliance after the BBC calculated it cost £45 per person who subscribed to watch it.

Adify Sports the Algo that You Never Dared to Dream Of

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Youthfully charming Adify Media launched two promotional vids to illustrate that extra-special intra-personal something you’ll get when your remnant ad inventory is placed in its warm, able hands.

Deconstructing Album Mugs, Twitter on Paper, Gay Marriage Rage Crosses Coasts

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– Personality traits … of album covers.

Vampires – Orange TV

Credits:

Client: Orange 
Agency: Publicis Conseil, Paris 
Production Company: Wanda Productions 
Director: Bryan Buckley 
Creative Director: Olivier Altmann 
Art Director: Frederic Royer 
Copywriter: Olivier Camensuli 
Agency Producer: Muriel Allegrini 
Executive Producer: Patrick Barbier 
Country: France