LONDON – MRS has kicked off its search for entries for the annual Research Awards and is expecting a strong response, particularly in the newer consumer insights and financial services categories.
LONDON – Nickelodeon is set to run an experiential campaign across UK shopping centres as it seeks to drive awareness of its properties among 3 to 12-year-olds.
LONDON – Nickelodeon is set to run an experiential campaign across UK shopping centres as it seeks to drive awareness of its properties among 3 to 12-year-olds.
For his video series, War Tourist, Licha traveled to five cities which have recently been through war, deep crisis, natural catastrophe or which are known to be dangerous. There, he hires a professional tourist guide and asks him to organize a guided tour of the worst destruction or the most dangerous zones of the city continue
Continuamos a 11ª edição do Braincast TV, gravado no The Hub em São Paulo, com Emerson Calegaretti do MySpace Brasil e Rene de Paula Jr. da Microsoft. Falamos um pouco mais sobre publicidade em redes sociais, transparência online, riscos e a velha síndrome dos “coitadinhos da web”.
Confira o índice abaixo e assista. Se preferir, faça o download do vídeo ou assine o feed. E se perdeu os blocos anteriores, assista aqui e aqui.
00:33 – E se der errado, o que se faz? 01:13 – Transparência é o remédio! 02:25 – Amplificando “pedradas” discutindo 03:20 – Não assumindo os riscos do mercado 06:12 – A síndrome do coitadinho na web 07:23 – A garotada da internet pagando a conta do BMW 09:36 – O below the line do below the line 10:45 – Anunciando no Messenger 11:58 – Vivendo de ver publicidade 12:47 – A web cancela assinatura de jornal
Marketing is facing its first real existential crisis, as pressure builds on CMOs to achieve what many are referring to as "the same impact for 60% of the dollars." That's why now's the time for CMOs to adopt and apply to their marketing operations the 7-S Framework, an analytical tool that's been successfully used by hundreds of corporations.
LONDON – Nature Publishing Group is to use the Confirmit Horizons platform to incorporate surveys and reader panels within its weekly scientific journal Nature and corresponding website Nature.com.
LONDON – National Lottery operator Camelot has launched its latest ‘Think Lotto’ campaign, which focuses on the positive, ‘give-it-a-go’ attitude of Lotto players.
Advertiser: Vaude Outdoor Equipment Agency: Scholz&Friends, Berlin, Germany Creative Director: Oliver Handlos Art Director: Michael Hess Copywriter: Felix Fenz Photographers: Piet Truhlar, Michael Hess
Superbe talent et illustrations de la part de ce graphic designer en provenance d’Amsterdam. Agé de 27 ans, Martijn van Dam est spécialisé en print avec des affiches pleines de couleurs. En bas de l’article, découverte d’une captation vidéo accélérée qui présente son travail.
LONDON – Private equity group CVC Capital Partners is understood to have tabled an offer of just under £2bn for a 30% stake in Royal Mail, which would trump rival TNT’s reported bid.
NEW YORK (AdAge.com) — Showtime may have finally cracked the code on using Kindle as an ad medium. Starting today the cable network is offering Kindle users a free, downloadable version of the pilot script for its new series "Nurse Jackie," featuring Emmy Award winner and former "Sopranos" star Edie Falco.
LONDON – A Government-funded mobile video series aimed at cutting teenage pregnancy has come under fire from the Taxpayers’ Alliance after the BBC calculated it cost £45 per person who subscribed to watch it.
Youthfully charming Adify Media launched two promotional vids to illustrate that extra-special intra-personal something you’ll get when your remnant ad inventory is placed in its warm, able hands.
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