May
28
Spotify coming to Google Android phones
Posted in: UncategorizedLONDON – Spotify is developing an application for Android mobile phones with capabilities to store and access playlists without an internet connection.
May
28
Microsoft Unveils Bing, ‘The Sound of Found’
Posted in: Uncategorized
NEW YORK (AdAge.com) — At first glance, Microsoft's new search engine, Bing, doesn't look all that different from Google. There's a search bar across the top; a list of results down the middle of the page, flanked above and to the right by ads; and a smattering of categories to the left that will refine the listings. But for certain types of queries, the site trumps its competitors — specifically market leader Google.
May
28
Free newspapers attract increased readership
Posted in: UncategorizedLONDON – Free newspapers continue to attract new readers, according to the latest National Readership Survey data, led by Associated-owned newspapers London Lite and Metro, which registered year-on-year readership leaps of more than 20%.
May
28
National Geographic extends relationship with Epsilon
Posted in: UncategorizedNEW YORK – The National Geographic Society has extended Epsilon’s contract for database hosting and marketing services.
May
28
Eurosport to launch online gambling service
Posted in: UncategorizedLONDON – Eurosport is diversifying into the online gambling market with the launch of members’ betting site eurosportBET.co.uk on 1 June.
May
28
Wieden & Kennedy planners film 24-hour attempt at APG paper submission
Posted in: UncategorizedLONDON – The deadline for the Account Planning Group’s awards submissions is just 24 hours away, but two planners from Wieden & Kennedy have decided to write their paper at the very last minute and stream their activity online.
May
28
Eloqua to launch prospect information tool
Posted in: UncategorizedLONDON – Marketing automation firm Eloqua is launching Prospect Profiler, a tool for CRM systems that presents a simple view of a prospect’s online activity.
May
28
Kempton Park hopes to intrigue locals with musical meet
Posted in: UncategorizedLONDON – Households in Surrey and London, close to Kempton Park racecourse, are to receive mail packs featuring a tuba player seated on a horse.
May
28
Meu Orby
Posted in: Uncategorized
Fui convidado pra ser beta testar deste novo aparelho que a Telefônica está apresentando em terras tupiniquins. O Orby é como se fosse um smartphone para sua casa ou escritório, que vem acompanhado de mini computador de mesa + um telefone sem fio (estilo Voip).
O Orby traz uma série de aplicativos (ainda limitados) que permite ao usuário fazer uma navegação touch screen e descobrir as últimas informações da bolsa e notícias do Terra ou Estadão Online. Em parceria com a Editora Abril, o Orby também permite ao usuário fazer uma consulta pelas atrações da cidade, bem como dicas de teatro, restaurantes, bares e baladas. Há, ainda, aplicativos do Youtube e do Flickr para você visualizar vídeos e fotos. São muitas as ferramentas disponíveis, mas ainda faltam outras muitas pra serem incluídas. Não é à toa que está nos planos da Telefônica, a criação de uma app store exclusiva do Orby.
Para divulgar a comercialização do gadget (2 em 1), a Telefônica criou uma comunidade virtual dentro do Ning onde usuários do produto podem trocar idéias e sugestões sobre o Orby. E também fui convicado pra escrever alguns posts alí, deixando minhas impressões sobre o aparelho.
Para finalizar essa primeira grande fase de divulgação do Orby, esta semana eles criaram um outro novo site (www.novoorby.com.br). É um espaço de vendas que foi criado para comercializar um número limitado de aparelhos.
May
28
It’s Official: AOL Will Separate From Time Warner
Posted in: Uncategorized
May
28
A Trip to the Altar, Brought to You By the Good Folks Who Sell Wedding Things
Posted in: Uncategorized
What's most interesting about "Married on MySpace" is the way it integrates brands and products. Seriously. "Married" is the first reality series in some time, offline or on, that eases commercial content into its flow in a way that feels both natural for viewers and worthwhile for marketers.
May
28
Cause Marketing Forum Honors Good Works
Posted in: Uncategorized
From funding children's hospitals to inspiring people to walk every day, cause marketing efforts are being honored today at the Cause Marketing Forum's annual conference in Chicago. The Cause Marketing Forum's seventh annual Cause Marketing Halo Awards recognize companies that team up with nonprofit organizations to do help a variety of causes.
May
28
What Has to Happen for Bing to Win
Posted in: Uncategorized
Ad Age reported that Microsoft will spend $80 million to get people to try its new search engine, called Bing. Could that possibly work? (Well, at least it's not caught in the confusing branding world of Windows Live.)
May
28
Time Warner spins off AOL into a separate company
Posted in: UncategorizedLONDON – Time Warner is to formally spin off AOL into a separate company – potentially paving the way for a sale of the internet giant.
May
28
Occam obtains data security accreditation
Posted in: UncategorizedLONDON – Data services company Occam has been awarded the ISO 27001 Information Security accreditation, the international standard for data security.
May
28
O2 ran more than 1.1 billion ads in April iPhone push
Posted in: UncategorizedLONDON – O2 was the most prolific online advertiser in the UK in April while Oneweek.co.uk, a website selling diet products came in an unlikey third.
May
28
How to get more friend requests on facebook with wonderbra
Posted in: Uncategorized
A new way of increasing your social network influence with Wonderbra. The best wonderbra advertising campaigns (please comment if you know some that are missing): The wonderbra hills Spiral optical illusion Explosing sexy big boobs Relief billboard for wunderbra Back to back on the scooter […]
May
28
The dog frisbee in weight shape
Posted in: Uncategorized
A good idea for dog advertising: the frisbee in a shape of a weight to make your dog looking stronger! Advertiser: Iams Dog Food Agency: Saatchi & Saatchi, Sydney
May
28
Clean your hands everywhere with hand sanitizer
Posted in: Uncategorized
How useful is it to have a lavatory everywhere… So you can clean your hands in your car, at your desk or even in the street thanks to the hand sanitizer… Advertiser: Dial Hand sanitizer Advertising Agency: TBWA\RAAD Dubai, UAE Executive Creative Director: Milos Ilic Art Director: Mohanad […]
May
28
Online news trading post rolls out in UK
Posted in: UncategorizedLONDON – Beamups, an online marketplace for buying and selling news content has gone live in the UK today, acting as a platform for cash-strapped news broadcasters to buy and sell unused or breaking stills and video.
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