LONDON – Nearly 90% of advertisers have not performed any in-house research around the effectiveness of online video campaigns and how they effect offline purchase behaviour, despite increased ad spend, according to new research.
LONDON – Digital agency Ralph has created a customisable video viral to promote ‘Psychoville’ — the forthcoming BBC comedy-thriller penned by two of the writers behind cult comedy ‘League of Gentlemen’.
Credits: Torres Vedras, Portugal Camera/Edition – Pedro Patrocinio Music – Gustavo Santaolalla Work by Vhils
LONDON – Ofcom has issued Channel 4 with a warning about Gordon Ramsay’s language, but the public is mixed in its views with many people interviewed in the latest Brand Republic video claiming it is part of his appeal — watch it now.
Bathroom fittings brand Shades has launched a incentives programme for retailers selling its products.
Imagine Fashion, a new free online and mobile video publication targeting fashion-conscious consumers, has appointed BLM Red to launch the title this year following a three-way pitch.
Un court film de 30 secondes diffusé pour les 150 ans de la Croix-Rouge française, qui intervient aujourd’hui partout où “l’homme n’a pas une vie d’homme”. Une campagne réalisée par TBWA\MAP, sur le bande son “Sunday Morning” de SayCet. Ce film appelle à une prise de conscience.
Au-delà de l’urgence, les actions menées par la Croix-Rouge française visent à créer les conditions d’un retour à l’autonomie.
LONDON – Bacardi Brown-Forman Brands (BBFB) is launching a ready-to-drink Southern Comfort, Lemonade & Lime brand extension to strengthen its presence in the off-trade sector.
LONDON – Hall & Woodhouse ale brand Badger is launching an on-pack campaign offering money-off coupons as part of a drive to increase market share.
LONDON – ITV1 was left trailing the BBC and Five as only 2.6m tuned in to watch its reality show ‘Holiday Showdown’, which was soundly beaten by the BBC’s 4.4m audience for a repeat of the hit detective drama ‘New Tricks’, according to unofficial overnight figures.
LONDON – Future, the special interest publisher, reported a decline in operating pre-tax profit from £5.2m to £2.6m, but said it had performed well across a “turbulent media” sector and was on course to meet full-year financial expectations.
LONDON – Warburtons is launching its largest ever on-pack promotion, giving away £20m worth of prizes to consumers.
David Butler, commercial director at shock Formula One leaders Brawn GP has left the team..
Advertising Agency: JMC Y&R, Caracas, Venezuela
Executive Creative Directors: Daniel Ascención, Jairo Gudiño
Creative Director: María Fernanda Lares
Art Director: Igor Bastidas
Copywriters: April Itriago, Daniela Tedesco
Illustrator: Igor Bastidas
Other additional credits: Rene Bustamante, Charles Rodriguez, María Fernanda Lares, Daniela Tedesco
Published: February 2009
Advertising Agency: JWT, Sydney, Australia
Executive Creative Director: Andrew Fraser
Creative Group Head/ Art Director: JOHN LAM
Creative Group Head/ Copywriter: Jason Ross
Photographer: Sean Izzard
Retoucher: Inness Robins, Electric Art
Producers: David Brogan, Paul Blackwood
Group Account Director: Peter Bosikovski
LONDON – Avis Europe has appointed Web Liquid and Acknowledgment to handle its pan-European digital display network account.
Advertising Agency: TBWA\Zürich, Switzerland
Creative director: Urs Schrepfer
Art director: Adrian Egger
Copywriter: Tobias Bühlmann
Account director: Philipp Sattelmeyer
Director: Richard Hickey
Animation: Andrew Daffy, House of Curves
The potential fallout from a Channel 4/BBC Worldwide deal, a restructure at OMD and the stalled launch of Hulu in the UK with Media Week’s Steve Barrett, Tristan O’Carroll and Arif Durrani in the Media Week podcast.
LONDON – Jeremy Blood is stepping down as managing director of Heineken UK with immediate effect, citing personal reasons.
LONDON – English Heritage, the public body responsible for protecting and promoting the historic environment of England, is looking for an agency to handle its direct marketing account.
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