May
27
Admedia secures washroom deals
Posted in: UncategorizedLONDON – Admedia has secured several new contracts and is rebranding its experiential marketing division as Admedia Plus.
May
27
Papa John’s | Road Trip
Posted in: Uncategorized
Entre as pizzarias mais populares dos Estados Unidos, facilmente se incluem: Pizza Hut, Domino’s e Papa John’s. Todas estas, sem exceção, estão sempre apostando na inovação para gerar uma maior consentimento em torno da sua marca e o que ela pode entregar.
Nesta semana, a Papa John’s anunciou o lançamento de uma ação virtual, através da Realidade Aumentada, no (www.papasroadtrip.com), onde os consumidores podem dirigir um Camaro virtual (modelo Z28 de 1972 – o mesmo carro que o fundador da Papa John’s, John Schnatter vendeu, há 25 anos atrás, para abrir a sua primeira loja).
Além da “condução”, as pessoas terão a possibilidade de obter descontos para futuras compras nas lojas da Papa John’s, que são exibidas em painéis ao longo da estrada virtual. Mais uma interessante utilização da Realidade Aumentada.
Confira o vídeo demonstrativo:
:: Papa John’s | Road Trip
:: Via MediaPost
May
27
International rejig for Posterscope
Posted in: UncategorizedLONDON – Aegis’ out-of-home agency Poster-scope has combined its London-based international team with its airport specialist agency under the responsibility of managing director of airport team PSI, Liz Jones.
May
27
Pony Pony Run Run – Hey You
Posted in: UncategorizedRevendiquant de vraies influences à la Friendly Fire ou Phoenix, voici le nouveau clip du groupe nantais Pony Pony Run Run, aux mélodies très électro qui passent par le power pop et le rock. A découvrir en vidéo dans la suite.
May
27
Zune Video coming to UK, Zune HD not
Posted in: UncategorizedLONDON – Microsoft fans in the UK holding their breath to get their hands on the new Zune HD mp3 player will simply have to wait a little longer, as the company has no plans to launch the device outside of the US just yet.
May
27
Snowman made out of sand / Ainsi fond, fond, fond
Posted in: Uncategorized |
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| THE ORIGINAL? Jeep Chrysler – 2000 Source : Cannes Lions Archive. Agency : TBWA (Germany) |
LESS ORIGINAL Ving Travels Winter Offer – 2002 Source : Cannes Lions Archive, Agency : McCann (Norway) |
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| LESS ORIGINAL PARAS DermiCool – 2004 Source : Cannes Lions Archive, Agency : Mudra Communications (India) |
LESS ORIGINAL : Volkswagen Winter Check-Up – 2009 Source : Adsoftheworld Agency : DDB Milan (Italy) |
| Une idée plus très fraiche, un peu à l’image de ces affreux bonhommes de neige! On pourrait ajouter que les allemands se sont fait “carroter” l’idée… |
May
27
Schweppes : How to get a seat on the tube
Posted in: Uncategorized
how funny is that! 
Credits:
Client: Schweppes
Agency: Mother, London
Illustrator: David Hopkins
May
27
Save the traders la chanson !
Posted in: UncategorizedExcellente chanson pour collecter de l’argent pour les traders… agency: V
May
27
The hottest video on Youtube
Posted in: UncategorizedEnjoy this very very hot video on Youtube! And sorry for the guys who expected to watch a porn video with naked babes… Another trick on Youtube with Wario advertiser: Oxfam
May
27
Former Bebo boss Joanna Shields leaves AOL
Posted in: UncategorizedLONDON – Former Bebo chief executive Joanna Shields has left her role as president of AOL’s PeopleNetworks division in New York to return to London to be with her family and pursue entrepreneurial interests.
May
27
Sky News launches free iPhone app
Posted in: UncategorizedLONDON – Sky News has launched a free application for iPhone and iPod Touch devices, providing interactive news content and breaking news alerts.
May
27
Wine merchant invests in customer magazine
Posted in: UncategorizedLONDON – Berry Bros & Rudd, the wine and spirit merchant, is launching a segmented glossy customer magazine through its full service agency TMW in June.
May
27
Sky News launches video news app for the Apple App Store
Posted in: UncategorizedLONDON – Sky News is to launch a free application for iPhone and iPod touch through the UK and Ireland Apple App Store.
May
27
Demi and Ashton angry over Twitter TV plans
Posted in: UncategorizedNEW YORK – Celebrity Twitter fans Demi Moore and Ashton Kutcher are reported to be angry over a reported Twitter television show.
May
27
IPA backs calls for digital rights framework
Posted in: UncategorizedLONDON – The IPA today backed calls for a new framework to allow digital content producers to retain intellectual property rights on work they produce for public bodies.
May
27
What is doing this cute girl between his legs?
Posted in: UncategorizedA nice viral video with a sexy girl between the legs of a man! advertiser: baselondon.com shoe shop
May
27
China’s ‘Ugly Betty’ is One Long Product Placement
Posted in: Uncategorized
NEW YORK (AdAge.com) — As it goes into its third season as a smash TV hit across the mainland, the Chinese version of "Ugly Betty" is also pioneering new levels of product placement clutter. The show is set in an advertising agency rather than a fashion magazine and, so, enables the program to focus on all manner of products and their attributes. Mateo Eaton, who heads the branded content division of Mindshare North Asia, admits that the dense placements are a bit over the top, but advertisers — and the TV producers they're paying — aren't complaining at all.
May
27
Cybersquatters register domain names of ‘Britain’s Got Talent’ semi-finalists
Posted in: UncategorizedLONDON – Internet users have registered unofficial web addresses and Twitter accounts in the names of many of the semi-finalists in ‘Britain’s Got Talent’ in a bid to make money from the global interest in the show’s contestants.
May
27
ITV1 reaps 12.7m for third Britain’s Got Talent semi-final
Posted in: UncategorizedLONDON – ‘Britain’s Got Talent’ mania mounted last night, giving ITV a huge 54.5% share of viewing when the result of the latest semi-final was announced, according to unofficial overnight figures.
May
27
Waitrose launches DM campaign for essentials
Posted in: UncategorizedLONDON – Waitrose has launched a direct marketing campaign to promote Essential Waitrose, its new range of more than 1,400 competitively priced everyday products.
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