Hasta La Creative!

Blogger Sourabh Mishra shows how digital marketing can appeal to the mainstream. The case in point is Tata Tea's campaign to get out the vote in India.

LONDON – Sony UK is running a series of idents to support its exclusive sponsorship of England’s 2010 World Cup qualifying campaign being broadcast on ITV.

LONDON – Spotify, the ad-supported music streaming service, has appointed the international head of rival music service Pandora, Paul Brown, as UK managing director.

LONDON – Mark Fells, former Tussauds Group and Thomas Cook marketer, has been appointed to the position of UK marketing director at travel company lastminute.com.

It’s a sad fact infomercials work. They scream at you. They assault you with cheesy graphics. They pummel you over and over again with a call to action.

Se a empresa tem medo de inovar, não existe receita melhor do que ouvir o que os consumidores têm pra sugerir.

Portanto, a americana Campbell Soup Company, fabricante de famosos canned goods vendidos em todo mundo, criou um novo website chamado “Campbell’s Ideas For Innovation” (www.campbellideas.com), onde cientistas, empresários e inventores podem facilmente apresentar as suas idéias para a avaliação.

Popularmente conhecida como Campbell’s, a empresa está tramando abrir um espaço cada vez mais aberto para que seus consumidores (pessoas comuns) possam gerar insights e idéias sobre novos produtos, embalagens inovadoras, extensão de produtos, sustentabilidade ambiental, processos de negócios, marketing e tecnologia, valorizando, assim, o poder criativo das pessoas que são fieis aos produtos da marca.

Todas as idéias submetidas pelas pessoas serão avaliadas, antes de serem implantadas. Quem conseguir ter sua idéia aplicada ganhará alguma bonificação.

Mesmo sendo uma coisa simples, essa é uma estratégia que deveria ser considerada por todas as empresas do mundo. Alguém discorda?

:: Via Progressive Grocer

As anyone who has bowled a few frames on a Nintendo Wii or flicked through a series of pictures on an Apple iPhone knows, gestural and multi-touch interfaces are a thrilling and surprisingly intuitive way to interact with technology.

Advertising Agency: JWT, Paris, France
Creative Directors: Olivier Courtemanche, Ghislain de Villoutreys
Art Director: Gilles Mateille
Copywriter: Thomas Sabatier
Photographer: Eugenio Recuenco
Art Buyer: Carmela Guiragossian

We were dropping someone off at the Charles de Gaulle airport last week when this gigantic image dwarfed us at the check-in line.

(TrendHunter.com) ‘New Moon’ stars Kristen Stewart and Robert Pattinson are featured on two new posters for the next installment of the ‘Twilight’ saga.

The Kristen Stewart ‘New Moon’ poster keeps things rather mysterious…