LONDON – MediaCom is set to close its digital media division Media.Com and launch a new division, MediaCom Beyond Advertising, to house all its non-traditional marketing activities.
LONDON – Nearly half of digital media owners’ sales service fell over the past six months, according to the IPA, with many citing recession-induced staff cutbacks as the chief factor.
LONDON – Alex Marks, former head of UK marketing at Microsoft Advertising, is leaving to join eBay as head of business marketing for eBay Advertising’s UK and international operations.
LONDON – Global Radio is reorganising its 370-strong regional sales operation into five regions and has named a new regional senior management team.
LONDON – Channel 4 will restructure its own business rather than merge with Five if it does not get its way by forging a merger with BBC Worldwide.
Credits:
Ad agency: Ogilvy, London. UK
Creative Director: Alasdair Graham
Head Of Art: Andy Bird
Copywriter: Jason Mendes. Andy Wyton
Art Director: Andy Wyton. Jason Mendes
Account Manager: Leah Walsh
Account Supervisor: Kate Dowling
Photographer: Chris Jelley. Photolibrary.
Agency Producer: Mark Doyle.
Retoucher: Trevor Qizilbash @ Tag
Art Buyer: Coral Stafford. Brigette Martin
Country: UK
LONDON – The Commons’ Culture, Media and Sport Committee has called on the BBC to rein in the operations of BBC Worldwide.
Honda is a familiar brand and a popular vehicle but the thing is, do you know its value and see if it matches your needs? Honda has proven to be a reliable brand through the years and the deal can only get sweeter as Honda embarks on a program aimed to ensure that customers only get the best option for their vehicular needs.
To provide consumers the necessary information to make the smartest decision when purchasing a vehicle, Honda is teaming up with Edmunds.com, the No. 1 auto-shopping site on the Web, to deliver “True Cost to Own a Honda” data to consumers.
The multiplatform campaign strategy developed by RPA, Honda’s longstanding agency of record, encourages consumers to compare Honda models to the most cross-shopped competition while calculating the long-term costs of vehicle ownership versus the price tag of a vehicle. The campaign features TV, online and radio.
“The voice of this campaign is honest and approachable. The goal is to get the attention of auto shoppers while differentiating the communication from competitors promoting a strong discount message,” said Gregory J. Smith, SVP, account director at RPA. “The TV ads include a clear call-to-action for consumers to check out the ‘True Cost to Own a Honda’ comparisons at Edmunds.com and are then tagged with compelling incentives.”
(Source) Press
In a world where people are fighting obesity and trying to stay fit, Chili’s continues to provide healthier options for their guests by adding new menu items to their Guiltless Grill and partnering with Curves.
Along with the addition of four new Guiltless Grill menu items in February, Chili’s has partnered with Curves, the world’s leading fitness centers designed specifically for women, to reach out to those practicing a healthier and more active lifestyle.
One element of the partnership is the Guiltless Rewards Sweepstakes launching April 6 on iVillage.com, the leading online community for women which provides its devoted audience with an array of tools, content and the motivation they need to enjoy a healthier lifestyle.
As a part of the partnership, Curves members received an extra incentive to try the new Guiltless Grill menu items in the form of a $5 off coupon. More than 1 million coupons were hand-distributed to the 2.5 million Curves members in the U.S. in January and February.
(Source) Press
It would be great to sponsor events or good causes when you can. But if you happen to be a member of companies seeking bailouts and then find yourself spending heavily on promotional support, expect all hell to break loose after a couple of hours. Ford is a familiar figure in the much celebrated “Big Three” auto industry bailout issue and now it finds itself being criticized for perhaps spending financial support in a questionable manner.
In a Complaint filed today with TARP Inspector General Neil M. Barofsky, National Legal and Policy Center (NLPC) President Peter Flaherty wrote,
“Ford’s major donation to Al Sharpton’s group at this critical time calls into question CEO Alan Mulally’s commitment to what he called ’shared sacrifice’ at Congressional hearings in December.”
In a letter today to Steven Rattner, who directs President Obama’s auto industry task force, Flaherty wrote,
“Ford’s financial support for Sharpton places into doubt the judgment of Ford executives. I can think of no expenditure further removed from the core mission of saving the company and the American auto industry than bankrolling Sharpton. It is your responsibility to ensure that no more capital is wasted on controversial political causes, no matter how supportive they are of the administration you represent.”
Ford was a sponsor of the National Action Network 2009 National Convention (NAN) that took place April 1-4, 2009 in New York City. NAN was founded by Al Sharpton and the convention is his major fundraising event of the year.
NAN did not disclose the exact amount of Ford’s gift, but a “sponsor” designation for last year’s event cost $50,000. Ford has recently closed 17 plants in North America and has laid off over 50,000 employees. Last year, the company lost $14.6 billion.
Other corporate sponsors of last week’s event included American Honda, Anheuser Busch, Colgate-Palmolive, Comcast, Entergy, Home Depot, Johnson & Johnson, Macy’s, PepsiCo, Pfizer and Wal-Mart.
Bailout recipients GM, Chrysler and Citigroup were sponsors of the same event in 2008, but were not identified as sponsors for 2009.
(Source) Press
(TrendHunter.com) Showing a ‘twisted’ look at the princess characters from Disney, artist Jeffrey Thomas continues to create the popular series, saying he’ll probably create at least another five of them.
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(TrendHunter.com) The final Jeopardy question is: Who was featured on the last print edition of Maxim Magazine?
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(TrendHunter.com) Trend Hunter has released the Q2 2009 Trend Reports, which are heavily focused, but not limited to, the credit crunch.
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