Plan B Week, Day 3: Surviving the Media Meltdown


It's Day 3 of Plan B Week. Each day this week we're running reader responses to my recent "Media Guy" column titled "Topic A in Rapidly Shrinking Medialand: What's Your Plan B?" in which I wrote about soul-searching in the media business in the wake of massive restructuring and layoffs. If you think you're feeling pessimistic, read what an agency staffer has to say about Detroit, and why another believes we're just in a cocoon, awaiting to emerge.

EC turns to MTV to target Europe’s young voters

LONDON – The European Commission has harnessed the power and reach of MTV Networks International in an attempt to encourage young adults to vote in elections for the European Parliament in June.

The Ecologist becomes latest magazine to abandon print

LONDON – The Ecologist will publish its last print edition on June 19 as it follow titles such as Maxim and US music title Blender by becoming online only.

MTV ad campaign targets Europe’s young voters

LONDON – The European Commission has harnessed the power and reach of MTV Networks International in an attempt to encourage young adults to vote in elections for the European Parliament in June.

BAA rolls out travel product competition

LONDON – Airport operator BAA has launched its first-ever initiative to recognise innovative products available at the Heathrow Airport.

Movie Site Opens Only if Mood is Right, Wins Award

orange_movie_site_yr.jpg

As if there weren’t already a plethora of industry award shows.

Dead for good / Caïman pareil

crocodile2000 THE ORIGINAL ?
Ariel Detergent – 2000
Claim : “Remove all germs, bacteria…”
Source : Cannes Archive Online,
Agency : Saatchi & Saatchi (Spain)
crocodile2006
LESS ORIGINAL
Dettol “Sterilize superly” – 2006
Source : Adsoftheworld,
Agency : Assyria Advertising, Beijing (China)
crocodile2008
LESS ORIGINAL
Scholl Shoe deodorant – 2008
Source : Adsoftheworld,
Agency : CiaCominicacion, Barcelona (Spain)

Post Office Refuses to Mail ‘Obscene’ Postcard For Movie

look_movie_postcard_office_sex.jpg

One of the popstcards carries an image from the movie which shows a man having his way with a woman in a storage closet.

YouTube Moving the Needle on Ad Sales


NEW YORK (AdAge.com) — YouTube is still Google's toughest sell to advertisers, but the video site is doing better by one measure than most people think: YouTube is selling ads against about 9% of its video views in the U.S., up from just 6% a year ago.

BLM Quantum’s Susan Clarke joins MEC Interaction

LONDON – WPP’s Mediaedge:cia has appointed BLM Quantum’s account director Susan Clarke to its specialist digital division MEC Interaction.

Associated appoints Titus chief executive of AN Digital

LONDON – Associated Newspapers has appointed Richard Titus from the BBC as chief executive of AN Digital.

M83 – We Own the Sky

Retour sur cette superbe démonstration de Vfx et de motion design, très bien mise en scène sur le titre du groupe M83 : “We Own The Sky”. Un mélange de trapcodes et de particules, dirigé par David Altobelli. A découvrir en haute définition dans la suite.

m83

m83-2

Vidéo dans le cadre du concours M83/Youtube parmis les 84 participations.

Eurostar appoints Italian consultancy to refresh trains

LONDON – Eurostar is to refurbish the interiors of its fleet of 28 trains, and has appointed Italian design consultancy Pininfarina to come up with the new look.

Twitter-based political service aims to foster online community

LONDON – A new Twitter-based service is promising to become a ‘social Bloomberg for UK politics’ by allowing people to follow ‘tweeting’ politicians in real time via a single application.

European internet consumption to overtake TV in 14 months

LONDON – The internet will overtake broadcast TV as Europe’s most consumed form of media for the first time in June 2010 if current growth trends continue, according to Microsoft research.

European internet consumption to overtake traditional TV in 14 months

LONDON – The internet will overtake broadcast TV as Europe’s most consumed form of media for the first time in June 2010 if current growth trends continue, according to Microsoft research.

Lion Nathan appoints MS&L London to launch Steinlager Pure

LONDON – Lion Nathan has appointed MS&L London to spearhead the launch Steinlager Pure in the UK.

Wildlife trust hopes for web hit with swan-tracking Google Earth app

LONDON – Digital agency One Black Bear is revamping the Wildfowl and Wetlands Trust (WWT) website and has introduced a feature letting users ‘fly along’ live with migrating swans through Google Earth.

Cybersquatting complaints rise to 2,300 in 2008

LONDON – A record number of cybersquatting complaints were filed last year, a trend which is expected to skyrocket in 2010 when a far wider selection of domain names becomes available.

The wild strip tease of the marmot

Spring is coming so the marmot is stripping…

Another good thing is happening in Spring with the flip flop.

"It’s time for a touch of spring cleaning."

Advertiser: Mountain riders
Agency : Publicis Conseil
CD : Emmanuel Lalleve & Florent Imbert […]