Worldwide bloggers tour / blogger from Argentina

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tour

 Week 16

 

Country, City:

Argentina, Buenos Aires

[…]

New Energy Drink Suffers Serious MTV Envy

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There’s a hot new energy drink on the block. It’s called Guru, and it boasts clean energy for dirty minds.

ATT Helps Hype the TOMS Cause

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AT&T makes a deposit into karmic collections in this collaboration with TOMS Shoes, a cause-based shoe firm that gives one pair of shoes away to a needy kid every time you — yes, you! — buy a pair.

Ska Brewing Introduces Rotgutzen, A Beer For Babies

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Yes, you read that right. Beer for babies.

Former DDB Europe regional director Richard Morris joins Identica

Richard Morris, the former regional director of DDB Europe, has joined the Cossette-owned branding and design agency Identica as its managing director.

Ben & Jerry’s competition lets consumers create flavours

LONDON – Ice cream maker Ben & Jerry’s is following in the footsteps of Walkers crisps to allow customers to launch their own flavour.

Bikinis, Bondage and Bikes. Now There’s An Ad Campaign

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Alrighty then. All women wear bikinis, sundresses and short shorts while exploring the world on a bicycle, right?

Al Gore’s Current Media abandons plans for NYSE listing

LONDON – Plans to list former US Presidential candidate Al Gore’s youth television network Current Media on the New York Stock Exchange have been cancelled.

Global Radio severs MediaVest deal as it calls £2m review

LONDON – Global Radio has ended its relationship with Publicis Groupe’s MediaVest and called a review of its £2m media planning and buying business in the UK.

Gardening brand Roundup hires digital shop

LONDON – Roundup Lawn and Garden Europe, owned by agricultural group Monsanto, has appointed Birmingham-based HRO’C Digital as its first lead digital agency following a three-way pitch.

Yell.com relaunches website

LONDON – Yell.com is beefing up its website to allow advertisers to promote their services with sponsored listings detailing relevant sale and product information, as well as maps and links to their business websites.

CVV: Repetition

CVV is a phone service known in Brazil for offering emotional support to people suffering from depression

Advertising Agency: Leo Burnett, Brazil
Production Company: Fulano Filmes
Director: Octavio Scopeliti
Creative Director: Ruy Lindenberg
Creative: Tomas Correa
Creative: Paulo Areas
Country: Brazil
Music Company: Tesis

As If There Aren’t Already Enough Ice Cream Flavors

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Really. How many flavors of ice cream do we really need?

Peter Iacono departs ITV Global Entertainment

LONDON – Peter Iacono, president and managing director of ITV Global Entertainment, has left the broadcaster after his role was made redundant, just over a year since he took on the job.

Effort Encourages Students to Graduate


The U.S. Army and the Ad Council have launched a new series of public service announcements as part of their "Boost" campaign to encourage students to graduate from high school. The effort is an extension of the High School Dropout Prevention initiative that made its debut in 2000.

Microsoft consolidates direct account

LONDON – Microsoft has handed its global direct-marketing account to WPP-owned agency Wunderman

MediaCom Works With Dress for Success


Doug Checkeris, CEO of MediaCom North America, recently served as chairman of Dress for Success' annual "Something to Share" Worldwide Gala in New York, which raised more than $1 million for the nonprofit organization.

Masters Proves Masterful for CBS on Sunday


MINNEAPOLIS (AdAge.com) — For nearly a decade, CBS won the Sunday ratings race based in part on the strength of "Touched by an Angel." It happened again Sunday night, only it wasn't Ireland's Roma Downey but Argentina's Angel Cabrera, whose dramatic Masters victory helped CBS win with the ad-centric 18-to-49 demographic, as the network delivered an overall 2.9/8 rating and share, ahead of ABC and NBC (each 2.3/7), Fox (1.8/5) and the CW (0.3/1).

Fox Networks signs ad sales deal with celebrity news service

LONDON – Fox Networks, the international ad network operated by Fox International Channels, is to become the exclusive online sales house to World Entertainment News Network (WENN), after the pair agreed a “significant” global sales agreement.

Fox Networks signs exclusive ad deal with WENN

LONDON – Fox Networks, the international ad network operated by Fox International Channels, is to become the exclusive online sales house to World Entertainment News Network (WENN), after the pair agreed a “significant” global sales agreement.