Hasta La Creative!

LONDON – Hello! magazine has launched an online fashion shop on its website hellomagazine.com.

LONDON – The International Marketing of the Oresund region (IMO), encompassing southern Sweden and eastern Denmark, has signed a deal to sponsor the travel section of Virginmedia.com, in its largest campaign to date.

LONDON – Newsquest’s ad revenue tumbled by 38.7% year on year in the first quarter of 2009, with property ads down a colossal 60%, contributing to a $300m slide in parent Gannett’s global revenue.

“New Ad Stays in View While Users Scroll, Making Content Work Harder for Brand Advertisers” Well that, from a VideoEgg press release, ought to go over well.

A raft of agency reviews, Charles Allen’s new venture and the latest ad spend forecasts are up for discussion with Media Week’s Steve Barrett, Emma Barnett and Arif Durrani in the Media Week podcast.

Twitter, the microblogging service, attracted 9.3 million U.S. unique visitors to its site in March, up 131% from February, according to ComScore. That's more than 5 million more visitors than the site had in February.

The way crowdsourcing works is relatively straightforward: it's the online distribution of certain tasks to crowds of experts and enthusiasts. But the impact of crowdsourcing on both agencies and the creative process itself is just starting to be felt.

Most of us just happily blog-along, with no worries, really. We try to do our best, tell the truth, and use correct punctuation. We don’t try to misquote, and do work to give credit where credit is due. These practices, however, will most likely be changing in the near future as the FTC (Federal Trade Commission) looks at plans to regulate viral marketing and blogs.

As part of its review of its advertising guidelines, the FTC is proposing that word-of-mouth marketers and bloggers, as well as people on social-media sites such as Facebook, be held liable for any false statements they make about a product they’re promoting, along with the product’s marketer. This could present a significant issue for marketers, including the likes of Microsoft, Ford, and Pepsi, who spend billions on word-of-mouth and social media. PQ Media projects that marketers will spend $3.7 billion on word-of-mouth marketing in 2011.

Luckily, this monitoring will only apply to those who blog and are compensated for reviewing and promoting products. That would NOT be me. (So, if you have any questions regarding my policy, please send me an email…I’ll get some good juice going for your business…shh!) The best example currently is Ford’s Fiesta plan, where the automaker is giving 100 automobiles to influential bloggers for a six-month review.

The current FTC guidelines in the “Advertising-Practices” divisions are over 30 years old, and even prolific viral advertisers, such as Pepsi, agree that some sort of monitoring is necessary. One of the other items concerning the FTC are TV spots that make grandiose promises for making money or losing weight, and then scroll the words, “Results not typical, Individual Results May Vary” across the bottom of the screen in tiny 7pt type.

Everyone that uses the Internet is minimally aware of various scams and fraudulent business practices that thrive online, so it is surprising that the latest FTC move is coming relatively late. It is not policy yet, though. The FTC will vote this summer, taking the 4A’s and PCPC (Personal Care Products Council) comments into consideration.

Once they do get rules implemented, I have a couple sites I want them to look at that are hawking software bots that can break in to profiles on MySpace and Facebook. (Like this one…)

Jeff Louis is an professional Senior Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you: www.linkedin/in/jefflouis or on twitter @jlo0312.

Découverte de la série “The Laundry Room” par l’artiste contemporain américain Richard Jackson. Actuellement à Los Angeles, il a reconstruit deux pièces d’une maison et soumet le modèle de l’american way of life à l’épreuve du grotesque. Entre sculpture et installation.

LONDON – Travel social networking website Wayn is relaunching its site next week, shifting its focus from travel to lifestyle in an attempt to grow its active membership.