Voici une vidéo en slow motion HD (1000 images/secondes) entièrement réalisée avec une caméra SprintCam. Tournée par David Coiffier au Stade de France grâce à la société I-Movix. L’Ultra Slow Motion permet de décortiquer et d’afficher des images 40 fois moins vite que la réalité.
Sprite does the brandvertainment webseries thing. Billed as reality remixed, follow and up and coming singer-songwriter Katie Vogel as she tries to
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tour
Week 17
Country, City:
Brazil, Recife
[…]
Credits:
Advertising Agency: Artplan
Creative Director: Roberto Vilhena
Art Directors: Bernardo Romero
Copywriter: Ricardo Dolla
Illustrator: Otavio Rios
Other additional credits: Marcello Pereira, Aderi, Pepe, Barbi
(TrendHunter.com) From plaid jacket to (gasp) black Converse boots, the 90s grunge look is back in full swing in Denmark’s capital. Greasy, long, unkempt locks for ladies and the head-to-toe Denim Dan look for gents were…
E-Trade has booked thousands of new accounts since it began running its talking-baby TV commercials, starting with the 2008 Super Bowl. But back then, the baby spots had a whole different tenor than they do now.
Ad Age speaks with the new Live Nation CMO Seth Matlins about the value of live music in a recession, the role his company will play in the future of music distribution and why the economy has changed the differentiation between "want" and "need."
To succeed in this new era, companies — especially the marketing and advertising functions — must change three fundamental, interdependent aspects of their marketing model: their organizational design metaphor, their processes and their data dexterity.
NEW YORK (AdAge.com) — After a decade of near-universal love, Google is facing its toughest test. It's still got a great product and a good story but it's big enough that competitors are slinging arrows from all directions. And while it's cultivated a fun, easy and helpful brand persona, its culture is highly data-driven and insular. It's a combination that helped it win Round 1 of the search war, but may make managing Brand Google a whole lot tougher going forward.
CHICAGO (AdAge.com) — The major pizza chains now do 20% to 30% of their business online, but they want that figure to climb a lot higher, to 50%. Getting there will take some doing, but the journey offers lessons for other marketers also seeking to build their business online: Know your customers, make it easy and offer incentives.
NEW YORK (AdAge.com) — In an aggressive social-media program that goes far beyond what Ford has done in the past — and reaches beyond just the marketing department — the automaker is counting on 100 bloggers to introduce its new Fiesta, which is set to reach U.S. dealers in early 2010.
NEW YORK (AdAge.com) — That NBC felt the need to put a semigloss on harsh language in "Southland" — even though it initially aired at 10 p.m. on a Thursday — epitomizes the confused TV world in which we live.
NEW YORK (AdAge.com) — While the networks attract tens of millions of people to their TV programs, as broadcast audiences steadily erode, they are also fishing for tens of thousands of these more rapt viewers online. So the plan is to woo them away from grass-roots fan sites operated by others and secure additional marketer support in the process.
Advertising Agency: Callegari Berville Grey, Paris, France
Executive Creative Director : Andrea Stillacci
Art director : Cedric Auzannet
Copywriter : Benjamin Dessagne
Account manager : Claire Vallet
Art buying : Elena Mazzanti-Houel
Photographer : Gettyimages – Jupiterimages
Retouching : Frederic Perrot
“GPS as standard. Seat Exeo Techside.”
Advertising Agency: Callegari Berville Grey, Paris, France
Executive Creative Director : Andrea Stillacci
Art Director : Cedric Auzannet
Copywriter : Benjamin Dessagne
Account executive : Bruno Sabrie
Art Buying : Elena Mazzanti-Houel
Images credits : Gettyimages – Ozhie
Retouching : Docs ad hoc
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
