Ask.com returns to its former name of Ask Jeeves

LONDON – The internet search engine site Ask.com is relaunching today, returning to its former name of Ask Jeeves.

CBI predicts “slow and fragile” return to growth in 2010

LONDON – The UK recession deepened more than expected in the first three months of the year and a “slow and fragile” recovery is not expected to achieve growth until spring 2010, warns the Confederation of British Industry today.

Are Big Ad Agencies Ready for Interactive TV?


NEW YORK (AdAge.com) — The emerging forces of set-top box and Internet Protocol TV interactivity are soon expected to change the nature of television-based advertising. But are the country's big advertising agencies ready to lead the way into this totally new environment? Speaking at the Age Age Digital Conference, Verizon Communications CMO John Stratton pointedly said he doesn't think they are.

Google accused of UK tax avoidance

LONDON – Google is one of many companies accused of tax avoidance after it was revealed it paid just £600,000 in UK corporation tax, despite UK revenues of more than £1.25 billion.

Zara Phillips becomes brand ambassador for Musto

LONDON – Outdoor clothing brand Musto has signed up Zara Phillips as brand ambassador.

Sheep used to shepherd passengers to thetrainline.com

LONDON – Thetrainline.com has harnessed the power of lo-fi advertising by recruiting a flock of sheep to act as living billboards.

IN&M considers sale of India’s largest newspaper

LONDON – Independent News & Media is looking at selling its minority stake in the Hindi-language Indian newspaper Dainik Jagran to relieve its £1.3bn debt burden, according to reports.

INM mulls sale of The Independent

LONDON – Independent News & Media (INM) is reported to be considering selling The Independent newspaper.

thetrainline.com advertises on sheep outside Dorking Station

LONDON – Sheep are being used as walking bilboards as part of a new campaign from thetrainline.com.

Trident White: Grandma

tridentwhitegrandma

“Long lasting whiteness.”

Advertising Agency: JWT, Morocco
Creative Director: Nicolas Geahchan
Art Director / Copywriter: Sirine Sabbah
Photographers: Khalil Nemmaoui, Gilles Benchetrit
Other additional credits: Khalil Khatib, Ali Rezgui
Published: April 2009

Zara Phillips at odds with RBS over sponsorship switch to Coutts

LONDON – Zara Phillips, the equestrian sportswoman and granddaughter of the Queen, is resisting attempts by the Royal Bank of Scotland to switch her sponsorship deal over to its subsidiary private banking brand Coutts.

King of Shaves to demerge licensing division

LONDON – King of Shaves is demerging its division that produces shaving products for other brands in order to focus on its own-brand manufacturing business.

Metro International reveals €15m loss as takeover talks stop

LONDON – Free newspaper group Metro International, which today recorded a €15.3m (£13.7m) post-tax loss in the first quarter, has terminated discussions with a potential buyer.

Jeeves returns to Ask.com

LONDON – Cartoon butler Jeeves is returning as the face of Ask.com after an absence of three years.

Major political parties back MiCandidate launch

LONDON – The UK’s major political parties and news outlets including Sky News, The Independent and The Telegraph have backed new political website MiCandidate.

Public View – ITV ‘beach’ by Bartle Bogle Hegarty

LONDON – ITV has rebranded itself with a new promo by Bartle Bogle Hegarty – what did the public think of the result?

Oprah Will Kill Twitter, right?

Okay, since signing on last week, she has 368,000+ followers. No really, in one day I’m watching her follow count go up literally 20,000 every 4-5 hours.

Tesco extends in-stone phone offering

LONDON – Tesco is planning to open more in-store phone shops in a bid to challenge Carphone Warehouse’s market leadership.

Good morning ….. with Kotex

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Advertising Agency: JWT Bahrain
Creative Director: Mazen Hassan
Art Director: Nader Tabaja
Copywriter: Jaafar Hamza

Via [ads of the world]

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TVC: Sony ‘Bird’

Agency: FP7 Dubai

Agency: FP7, Dubai