Ex-Research Now executive launches custom panels firm

LONDON – Charles Pearson, a former Research Now executive, has launched a UK-based market research agency called EasyInsites.

Stoute: Chris Brown Will Live Another Day

Ostensibly to promote his inclusion in Details' recent list of mavericks, Steve Stoute appeared on MSNBC last week to chat for a few minutes about how hip-hop has entered the mainstream and, of course, the future of Chris Brown's career.

How Sites Like ESPN 360 Can Alleviate ‘Cord Cutting’


NEW YORK (AdAge.com) — Time Warner's TV Everywhere initiative and others like it all seek to answer the same question: Will consumers pay for cable content online? If you ask George Bodenheimer, the answer is already yes.

Virgin Media leaves marketing post unfilled

LONDON – Virgin Media has streamlined its marketing team and says it has no plans to replace Lisa McCormack, director of acquisition marketing, who left earlier this year.

Barclaycard named Mercury Prize sponsor in four-year deal

LONDON – The Mercury Prize has signed a four-year partnership with Barclaycard, which will become the main sponsor for the prestigious music prize won this year by Elbow.

MasterCard supports initiative encouraging neighbours to lunch

LONDON – MasterCard is supporting an initiative aimed at getting everyone in the UK to sit down for lunch with their neighbours.

Free music download sites SpriralFrog and Ruckus fold

LONDON – Music sites that promise free music while satisfying music labels’ cash flow demands are struggling as two popular sites shut down.

Zaini Chocolate

Click to enlarge the creative ad / design

Click to enlarge the creative ad / design

Click to enlarge the creative ad / design

“Kofli, chocolate with coffee inside.”

Agency: Leo Burnett, Milan
Executive Creative Director: Enrico Dorizza, Sergio Rodriguez
Art Director: Milos Obradovic
Copywriter: Andrea Rosagni
Illustration: Studio Ros
Photography: Studio Ros

Thanks Leo from Leo Burnett for sending this campaign! I love it :D

European shoppers spending more time online, says eBay

LONDON – Nearly two out of three (61%) shoppers pay attention to ads when browsing retailers’ online shops, research from eBay Advertising reveals. However, only 13% notice ads when using social networks.

Hoje no Seminário Info 2009

Seminário Info 2009 de Mídias Sociais, onde a tarde participo de um painel chamado “As experiências brasileiras com o Twitter”, ao lado de Edney Souza da Pólvora! Comunicação, Marcelo Tripoli da iThink e Gabriel Klein da DW Comunicação.

Os posts por aqui, se rolar, serão meio lentos. Qualquer coisa estou no Twitter.

The Ronin 2009

Mise en ligne du nouveau showreel 2009 concentrant le superbe travail de l’Anglais Rob Chiu qui a fondé l’agence The Ronin. Il y mélange ses travaux en motion, sur une bande son de Radiohead : Videotape.



rob2

Ralph Bernard becomes chief executive of Royal Albert Hall

LONDON – The Royal Albert Hall has appointed former GCap Media chairman Ralph Bernard as its chief executive.

Brands offered chance to get in on Paramount web drama

LONDON – Endemol has won rights to sell brands the chance to be integrated into a new web TV series called ‘Section 8’ that gives users the chance to engage in character and plot development, which will eventually be distributed on DVD.

Woolies sets up ‘the first single I ever bought’ user groups on Spotify and last.fm

LONDON – Shop Direct Group, which is relaunching Woolworths as an online-only retailer, is tapping into its Twitter and Facebook fans to ask them about the first single they ever bought.

And in the Real World: Nationwide, Dunfermline, General Motors, Peugeot Citroen, Chrysler, Tesco

LONDON – Campaign’s round-up of today’s key business news.

WPP rejigs TNS management following Research International merger

LONDON – TNS, which recently merged with WPP’s Research International business, has announced a new global management team led by chairman Bob Meyers and chief executive officer Pedro Ros.

Debenhams cuts advertising shortlist to two agencies

LONDON – M&C Saatchi has been kicked off the Debenhams pitch, leaving just JWT and Bartle Bogle Hegarty to battle it out.

Music fans shun TV for YouTube

LONDON – More 15 to 24 year-olds watched a music video on YouTube than on TV last
year, according to research

International Herald Tribune website merged with NYT online

LONDON – The International Herald Tribune website has relaunched as Global.NYTimes.com after consolidating the web operations of the Tribune and The New York Times.

Google still hiring despite layoffs

LONDON – Google is still hiring despite last week laying off 200 sales and marketing staff in what was the internet company’s biggest round of jobs cuts to date.