LONDON – Drinkaware, the UK charity which aims to reduce alcohol harm, is seeking to appoint a digital and a PR agency to create a £1m campaign aimed at making it the trusted source on responsible drinking.
LONDON – Britain’s media regulator today cited the 41 per cent drop in ITV’s profits as symptomatic of the challenges facing free-to-air broadcasters.
If you ever have one of those days where you wake up and lament that you’ve given your life to something as banal as advertising, just watch “Singing Fish” and you will laugh — because this industry is so completely insane.
NEW YORK (AdAge.com) — One of Time Inc.'s most successful digital features grew out of the discovery that online content related to hair drew more traffic than any other topic. Appearing at the recent AlwaysOn OnMedia NYC conference, Senior VP-Digital Amanda Kanaga said the company is looking for creative technology firms that can help it create more consumer tools like the wildly popular "Hollywood Hair" app it developed with Facebook.
LONDON – Microsoft UK chief Ashley Highfield has attacked communications minister Lord Carter’s Digital Britain work for representing “an analogue approach in a digital age”.
LONDON – Tequila -lavoured beer Desperados is launching a digital campaign to create ‘Die Hard’ brand advocates.
For better or worse, Diesel knows how to seize attention.
Rareform Branding est une petite agence corporate, qui propose des créations print intéressantes. Allant de la recherche d’identités aux packagings de produits de luxes, leur portfolio est simple et ergonomique, avec notamment une navigation bien pensée.
There’s something about Japanese pop culture that compels us to watch and not look away.
LONDON – ITV executive chairman Michael Grade has effectively axed the key tenets of his content-led recovery plan for the broadcaster, axing revenue targets for its global content and online operations.
LONDON – Remember A Charity has unveiled fresh branding ahead of an awareness-boosting campaign at the end of the month.
LONDON – ITV is set to slash £65m from its £1bn programming budget this year and another £70m from 2011 as it begins a further round of cost-cutting following today’s financial results.
LONDON – BT has recruited former Eastenders TV star Tamzin Outhwaite to front ‘My Vision’, a new online guide to upcoming content on the BT Vision video-on-demand service.
LONDON – ITV is to cut its programme budget by £65 million, slash 600 jobs and try to sell off its Friends Reunited website, after announcing a 41 per cent collapse in pre-tax profits this morning.
LONDON – A discomforting cinema ad for pharmaceutical company Pfizer, featuring a man pulling a dead rat out of his mouth is to be investigated by the advertising watchdog after more than 50 complaints.
LONDON – Total Film is celebrating the return of Star Trek to the big screen later this year with four collectors’ covers featuring a new foil cover treatment.
LONDON – JWT London’s latest ad for Aero has come under scrutiny for copying an old skateboarding YouTube video.
(TrendHunter.com) Canine McMansions, chicken flavored bubbles and love dolls for dogs: today we hunt Spoiled Pet Mania.
10. Your dog loves playing fetch, but imagine the fun he’ll have with chicken flavoured bubbles!…
LONDON – A TV ad for Olay Regenerist skin cream by Saatchi & Saatchi has been pulled after a record 46 people complained.
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