Mise à jour du portfolio d’Ellen Kooi, photographe hollandaise qui s’illustre dans la mise en scène de l’être humain au milieu de la nature. Des situations souvent originales et extravagantes dans lesquelles chaque modèle devient acteur du cliché. Plus d’images dans la suite.
L’artiste avait été découverte grâce à sa collaboration avec Maryse Khoriaty.
Sony Ericsson and mobile operator 3 are running an online and retail marketing campaign to promote the Sony Ericsson Cyber-shot C510 mobile phone and its Facebook application.
LONDON – Lowe Bangkok has created a striking print campaign for the Exact brand of pregnancy tests featuring images of a naked woman.
A Visa entra de vez na era do slogan “Go” com a sua nova campanha institucional, criada pela TBWA/Chiat/Day.
O filme principal, de 1 minuto, é quase que um “Wear Sunscreen” dos cartões de crédito, falando das experiências e emoções que as pessoas devem e podem viver. Obviamente, nada que um dinheirinho não pague.
Um dos comerciais derivados dessa peça é “Aquarium”, também convidando seus clientes a explorarem a vida. A campanha estréia a assinatura “More people go with Visa”, tudo com narração de Morgan Freeman.
Tudo bem esquemático e dentro do mesmo papo que as operadoras de cartão de crédito já trabalham há anos. A produção é da foreignfilms.
LONDON – Mobile phone operator Sony Ericsson has launched a pink handset to mark the start of its sponsorship of Breast Cancer Care.
LONDON – UKTV has signed a deal with Sky Player to make two of its channels available through the online TV service from today (5 March).
LONDON – Environmental activists have gathered outside the London offices of Royal Bank of Scotland (RBS) today to protest against the bank’s financial support of energy companies.
LONDON – Mobile operator O2 is to launch a touchscreen communications device called a Joggler, priced at £150, which is intended to be used at home to help families stay in touch.
LONDON – Homebase is axing its paid-for quarterly magazine Homebase Ideas, published by Redwood, after six years.
LONDON –
Volvo is set to launch a pan-European advertising campaign for its C70 marque that will include print ads with a specially integrated QR (Quick Response) barcode.
LONDON – Omnicom has suspended plans to dramatically change the contractual terms offered by its agencies, after Campaign exposed the plot in this week’s issue.
LONDON – European online publisher NetMediaEurope has launched IT website eWeek Europe in the UK, today.
LONDON – The colour a brand uses in its logo and product design can be responsible for the highest levels of recall by consumers, according to new research.
LONDON – The Conservative Party has launched an online campaign asking the public to write apologies to the British people from Gordon Brown.
LONDON – DDB London has created the latest in its series of ‘We live in Financial Times’ ads for the FT, following shortly after its ‘Global Downturn’ and ‘St Bernard’ posters.
LONDON – Publisher HarperCollins has launched a website which offers book recommendations based on a user’s previous reads and the opinions of other users.
The Media Week team discuss ITV’s latest results, the closure of Arena, News International under fire and Malcolm Wall’s departure from Virgin Media, with editor Steve Barrett, press reporter John Reynolds and broadcast reporter Emma Barnett, in the Media Week podcast.
LONDON – Anomaly is launching a make-up range for the YouTube bedroom make-up artist Lauren Luke.
Quer título melhor do que esse?
Não, né?!
Então deixa eu explicar!
Assim como a Cadbury, que não se preocupar em vender seus produtos na comunicação, e acabam criando comerciais “non-sense” – vide Gorilla e Eyebrows – existe uma varejista dinamarquesa, chamada Fleggaard (low-cost reatailer).
A companhia tem como objetivo, em todas as suas peças publicitárias, mostrar a sensualidade para que todos os homens (principal alvo da marca), sejam surpreendidos e tenham uma percepção diferente e “benéfica” da companhia.
Agora, cá entre nós: este não é um tipo de comercial pra a gente entender. E sim, para que a gente aprecie (sem moderação). Confira na seqüência:
Dizem que este filme serve para divulgar a promoção de máquinas de lavar. Mas até que ponto interessa, não é mesmo?
Ano passado, a empresa também havia veiculado um comercial utilizando strippers em cima de um vagão (aqui) para divulgar… não sei o quê! 
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
