Tango says ‘Thanks’ with logo change
Posted in: UncategorizedLONDON – Britvic is launching a limited edition of its Tango can as part of its ‘Save Tango’ campaign by replacing its brand name with the word ‘Thanks’.
LONDON – Britvic is launching a limited edition of its Tango can as part of its ‘Save Tango’ campaign by replacing its brand name with the word ‘Thanks’.
NEW YORK – Alpha Media Group, the US company that bought Maxim, Stuff and Blender magazines from Felix Dennis in 2007, has closed Blender’s print edition to go online-only and merged Maxim’s print and digital editorial teams.
LONDON – Condé Nast has embarked on a digitally focused launch campaign for its new magazine Wired UK.
LONDON – Ricola, the Swiss confectioner, is to run a sponsorship and sampling campaign at this year’s BBC Gardeners’ World Live.
LONDON – VisitEngland, the new domestic tourism body representing England, is to roll out its first marketing campaign next month targeting British holidaymakers.
NEW YORK – Google is cutting roughly 200 sales and marketing positions globally after revealing it had over-invested in some areas of its business.
LONDON – Europe’s main advertising lobbying group is spearheading a major initiative aimed at raising the skills of agency staff across the continent.
Hydrogen Advertising was awarded the 2009 Merit Award for its Family Services “Army of Kids” campaign. The Seattle Show (www.seattleshow.org) recognizes the best work created in the region, with more than 750 entries judged by creative experts.
Hydrogen’s work for Family Services (www.family-services.org), a Seattle-area non-profit helping King County families achieve self-sufficiency, was designed to raise money and awareness for the organization. The non-traditional campaign featured life-sized cutouts of children, strategically placed in high-traffic Seattle venues, drawing awareness to the plight of homeless families. More that $455,000 was raised through the campaign.
“Our Family Services work continues to win accolades because it is more than just visually striking and an exemplary demonstration of the power of guerrilla marketing, but it really connects with people,” said Tom Scherer, vice president and executive creative director, Hydrogen Advertising.
(Source) Press
In a move to help push for the worldwide call to fight global warning, Coca Cola has done its part in leading the call to support the Earth Hour scheduled on March 28. The Company also is participating in local awareness-raising events in more than 50 countries to support what is expected to be the largest ever, global climate event.
Iconic Coca-Cola signs are scheduled to go dark in Times Square and on top of The Mirage hotel on the Las Vegas strip in the United States, Piccadilly Circus in London, and Kings Cross in Sydney. Other well-known illuminated signs and billboards will go off from Mexico to Cairo to Shanghai. The Company also is helping promote Earth Hour in various markets with radio, movie theater, television and print advertising.
Coca-Cola employees are being encouraged to participate in Earth Hour activities, along with their families and friends. An Earth Hour reminder will be sent to employees in Spain with an event-branded candle to be lit during the lights out hour, and in Latin America, employees will receive pins and glow worms with key messages to mark the occasion. In addition, dozens of Coca-Cola offices and bottling facilities will go dark, and viewing parties and other special events are planned around the world. Earth Hour also is being promoted on Coca-Cola delivery trucks in some markets.
(Source) BusinessWire
With hard times ahead, who would ever think that a pizza meal could be bought at $9.99? Well apparently you can and it is all made possible by Uno Chicago Grill. Uno Chicago Grill is testing a Complete Pizza Meal special for just $9.99 in Boston, MA, southern New Hampshire and Rhode Island, as well as Rochester and Buffalo, NY and Columbus, OH.
Guests in these test markets can choose any handcrafted individual deep-dish or all-natural-crust flatbread pizza with a choice of a side Caesar or house salad and any one of Uno(R)’s mini desserts. The pizza meal special provides a savings of up to $6 (compared to buying items separately) and is available Monday-Thursday, 4:00 PM till closing, for a limited time.
Uno Chicago Grill was recently named among the top ten casual dining chains considered “Best Recession Restaurant Deals” by AOL’s WalletPop.com, which is a tool to help consumers manage their money better.
(Source) Press
Quitting to Smoke is something hard these days but you can be assured that proper authorities and groups will exhaust all means to help people kick the habit. The recent passage of a law by Congress to expand the State Children’s Health Insurance Program (SCHIP) means Minnesotans and smokers nationwide will see the price of cigarettes increase soon.
Beginning March 31, the price of a pack of cigarettes will go up about 62 cents, raising the average cost in Minnesota to nearly $5. The tax increase will be used to provide children from low-income families with health care. President Barack Obama signed the bill into law on February 4, 2009.
With the cost of cigarettes increasing, Minnesotans can rely on ClearWay Minnesota’s QUITPLAN Services for free counseling, support and access to nicotine patches, lozenges and gum to help them quit smoking. Minnesotans can find out about all the free help to quit smoking through QUITPLAN Services by visiting quitplan.com
(Source) Press
Começa agora o BrainSessions, o primeiro filhote do Braincast TV. A intenção é mostrar apresentações curtas sobre temas inspiradores, que envolvam criatividade, sociedade e tecnologia. Se quiser saber mais sobre o nascimento do projeto, leia esse post no Brainstorm #9.
A primeira convidada é Rosana Hermann, jornalista, apresentadora, roteirista, blogueira e Mestre em Física Nuclear. Em sua apresentação sobre Agilidade Mental, fala das várias maneiras de pensar, como pensamos certas coisas sem nem mesmo planejar, agindo pela intuição, o chamado aprendizado de ouvido, além das relações originais, a natureza das coisas, etc.
| Perfil de Rosana Hermann
Rosana Hermann já foi roteirista do “Pânico na TV”, do “Sai da Baixo” e até do “Show da Xuxa”. Apresentou o programa “Fala Brasil” na Record e foi Editora Chefe e apresentadora do programa “Atualíssima” na Band. Já foi sócia e redatora de agência de propaganda, autora do livro “Presas na Teia”. E também pode ser encontrada nos blogs Querido Leitor e Skype Brasil, no no Twitter @rosana.
Advertising Agency: Euro RSCG, Amsterdam, Netherlands
Creatives: Joost van Praag Sigaar, Ryan McManus, Dennis Zijlstra, Laurens Boschman
Advertising Agency: TBWA\MAP, Boulogne Billancourt, France
Creative Director: Sébastien Vacherot, Manoelle Van Der Vaeren
Art Director: Julien Boissinot, Nicolas Pontacq
Copywriter: Julien Boissinot, Nicolas Pontacq
Model Maker: Jérémy B.Caravita
Photographer: Mitchell Feinberg
Art Buyer: Vanessa Barbel