‘Behind every detail … there’s a detail.’

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In “House of Cards,” Lexus showcases its buttery engine and vibration absorbing capabilities with not one but many houses (and towers and turrets and a single Parthenon) of cards.

Ford seeks savings in global launch of new Focus

LONDON – Ford has tasked its European agency line-up with devising a creative concept for the introduction next year of its new Focus model, to be rolled out across each of its global markets.

OfficeMax Organizes the Sky … and You

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To promote an office organization product line spearheaded by Peter Walsh, this OfficeMax outdoor campaign wryly de-clutters crows, pigeons and seagulls — a billboard’s many friends.

Oceans and Mars open for exploration with new Google Earth

LONDON – Google has launched a new version of Google Earth, which allows users to dive and explore the oceans, track historical changes over the years, create their own earth-tours, and explore planet Mars.

Unilever awards Lynx digital account to TMW

LONDON – Unilever has appointed digital and direct agency TMW to work on the digital marketing account for the Lynx brand following a pitch.

IDS hires Brandon as new platforms director

LONDON – Mark Brandon, digital media consultant and former Channel 4 head of interactive, has been hired by IDS, the sales house for UKTV and Virgin Media TV, in the new role of director, platforms.

Bottom falls out of lads’ mag sector, ABCs expected to show

LONDON – FHM and Loaded, the magazines that defined the lads¹ generation in the mid-1990s, are set to reveal further steep falls in news-stand circulations in the upcoming ABCs.

The Virgins – Teen Lovers

Rappelant l’excellent travail vidéo autour du groupe Metronomy, voici le nouveau clip réalisé par Ace Norton à l’occasion du titre “Teen Lovers” des artistes de The Virgins. Une production Partizan ainsi qu’un travail de Claire Carré.

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MediaVest wins £2m accounts

LONDON – MediaVest Manchester has picked up two accounts totalling nearly £2m.

Global chief considers Heart brand expansion

LONDON – Global Radio chief Ashley Tabor is considering rolling out the Heart brand to stations the radio group does not own in areas such as central Wales, the Scottish highlands and Cornwall.

IPA to seek full review if OFT probe only covers ITV1

LONDON – The IPA will push for a full market review of the TV industry if the Office of Fair Trading does not broaden its contract rights renewal probe to cover ITV¹s digital channels.

Initiative restructures UK operations

LONDON – Initiative is restructuring its UK media planning and buying operations to ready itself for the recession.

Standard set to up the ante in London newspaper street war

LONDON – The Evening Standard is poised to up the ante in the newspaper war on London¹s streets by offering free and heavily discounted copies of its 50p daily paper outside train and Tube stations.

Online shopping venture closes after Publicis shuts off funding

NEW YORK – Honeyshed, a ‘QVC meets MTV’ online shopping business funded by Publicis Groupe, Droga5 and production company Smuggler, is closing down after Publicis declined to invest more money.

Channel 4 freezes staff salaries and executive bonuses

LONDON – Channel 4 has frozen the salaries of its entire staff, with Andy Duncan, the chief executive, and Kevin Lygo, the director of television, also waiving their executive bonuses for 2008.

Creston reports 4 per cent revenue growth

LONDON – Creston, the marketing services group that owns agencies including Delaney Lund Knox Warren & Partners and Tullo Marshall Warren, reported 4 per cent revenue growth for the nine months ending December 2008.

Framed Objects

Une idée intéressante pour porter un autre regard sur les objets du quotidien. Entièrement en porcelaine, ces tableaux permettent de valoriser les objets et autres accessoires de tous les jours. Idéal pour offrir aux objets ordinaires un brin d’extraordinaire.

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Monster.com: Double Take

Watch it in high resolution.

Advertising Agency: BBDO, New York, USA
Production Company: Rattling Stick, London/Epoch Films, USA
Director: Daniel Kleinman
DoP: John Mathieson
Chief Creative Officer: David Lubars, Bill Bruce
Executive Creative Director: Eric Silver
Art Director: Gerard Caputo
Copywriter: Reuben Hower
Editor: Haines Hall
Senior Agency Producer: Ed Zazzera, Anthony Curti
Producer: Theresa Ward, Johnnie Frankel
Executive Producer: Jerry Solomon
Music Producer: Loren Parkins
VFX: Framestore
Executive Producer: James Razzall
Producer: Michael Stanish
Visual Effects Supervisor: Mike McGee
Sound Design: Stimmung
Sound Designer: Gus Koven

Overtly Violent Art – Disturbing Photography by Alison Brady Looks Murderous (GALLERY)

(TrendHunter.com) There has been a run of overtly violet and faux-murder themed art lately, and the work of New-York based photographer Alison Brady certainly fits the bill.

Her female subjects are positioned in contexts…

Micolor: Yellow, Red, Green

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“Keep colours unmixed.”

Advertising Agency: TBWA, Barcelona, Spain
Creative Director: Miquel Sales
Art Directors / Copywriters: Amilcar Guevara, Albert Calsina