O DBSA (Development Bank of Southern Africa) está usando um apelo sincero de que o país está cada vez mais auto-sustentável no avanço de todas as áreas. E é essa sustentabilidade, unida ao trabalho sólido do Banco, que a Copa do Mundo de 2010 será um sucesso no país. Pelo menos é isso que prevê a campanha institucional do DBSA.
Assistam a um dos filmes brilhantes desta campanha, intitulado “2010″, e criado pela The Agency:
Don’t you hate the over-produced, over-styled, ridiculously unrealistic fragrance commercial that insist upon portraying life as if it were based solely upon how you smell?
NEW YORK (AdAge.com) — Supersized gas prices followed by a roaring recession tore a chunk out of magazines' newsstand sales last year, according to a new report showing that single-copy sales fell 11.1% in the second half.
Now we know where all the good commercials were during the Super Bowl. In France!
Since the start of the general election, Barack Obama spent $11 million per week communicating with voters through TV. This unfiltered messaging proved to be one of candidate Obama's biggest strengths last fall. Since he took office in January, however, Obama has relied on a series of press conferences and the usual presidential forums to get his message to the American public.
The name of this commercial, Naughty Boy, and the tagline, “Fresh breath that turns you on,” might lead one to believe Colgate has added some sort of aphrodisiac to its toothpaste.
Já que falei hoje de uma paródia do mais recente comercial da Cadbury, vamos a mais uma. Foi feita no programa do Channel 4 inglês, Sunday Night Project, ontem a noite.
Lily Allen se junta aos apresentadores Justin Lee e Alan Carr para gravar suas próprias versões dos filmes da marca de chocolates, “Eyebrown Dancing” e “Gorilla”.
Se pensarmos no tamanho da mídia espontânea que esses comerciais conseguem, podemos imaginar que caminho a publicidade deve seguir. Além de se espalharem na internet de maneira avassaladora, ainda ganham esse destaque em programas de massa.
Reparem, logo no início do vídeo, no momento em que o apresentador Justin Lee pergunta para o auditório se alguém conhece o novo comercial da Cadbury. E depois tem quem ainda questione: “Mas e o conceito? É alegria, e só? Isso vai vender o produto?”. Toma, engole esse conceito aí:
| A dica foi do Gustavo Tasselli
LONDON – The Wall Street Journal has expanded its European and Asian web sites, and launched a dedicated India site, with more regionally relevant content, streamlined navigation and multimedia features.
Tá, eu confesso que vai ser difícil um anunciante competir com a criatividade imposta pela Kibon na ação “iPod no Palito“. Mas a idéia brilhante da Y&R de Bangkok, na Tailândia, não é pra ser ignorada.
A ação, promovida para a Colgate, tinha o propósito de fazer as crianças recordarem da importância de escovar os dentes após comerem doces. Para conseguir isso, ou pelo menos tentar, vários palitos de picolés e pirulitos foram redesenhados com a forma de uma escova de dente, e a mensagem impressa “Don’t Forget” (Não se esqueça).
Genial!!!
:: Via Adland
Phil Johnson and I were talking about our new internet radio/podcasting project and at the end of the conversation, he said, "Know what, Zanger? You're great at creative, but you really need a business person." He's dead on.
LONDON – Mumsnet.com has undergone its first major redesign since its inception in 2000 and has brought the bulk of its online sales in-house.
There isn’t much that skeeves a guy out more than alluding to testicular injury and that’s the nut this PSA from the Government of Ontario cracks.
LONDON – Paul Silburn, the creative partner at Saatchi & Saatchi, has turned down the chance to return to TBWA\London as its executive creative director.
NEW YORK (AdAge.com) — Hispanic marketing veteran Rick Marroquin is joining Mediabrands to create a Hispanic business unit within the Interpublic Group of Cos.' media-holding company.
LONDON – Aegis-owned media agency Carat has won the £500,000 account for this year’s Carole Nash International Motorcycle and Scooter Show without a pitch
LONDON – FutureBrand has created a new look for Cadbury’s Roses, the chocolate selection brand which is 70 years old this year.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
