Deloitte called in for GNM review

LONDON – Guardian News and Media has called in accountancy firm Deloitte to undertake a review of its 76-strong commercial operation.

Fantastic Femmetographers – Alice Hawkins is a Master of Provocative Photography (GALLERY)

(TrendHunter.com) Alice Hawkins is responsible for Maggie Gyllenhaal’s sexy Agent Provocateur ads. She’s only 28 years old and has already worked with all the major models such as Gisele Bündchen and rock stars like Marilyn…

Unilever cuts back on using external marketing consultancies

LONDON – Unilever is cutting back on its use of external consultancies following an announcement that the FMCG giant would be slashing costs.

Confused.com introduces Confucius character to its advertising

LONDON – Confused.com is trying to stand out in a cluttered price-comparison market with a new brand mascot named Confucius starring in future ads.

Tesco, Waitrose, and Aldi offer Valentine’s Day meal deals on a budget like Toad in the Hole

LONDON – Money might not be able to buy you love, but £9 can buy you a romantic Valentine’s Day ready-meal and a bottle of wine for two, with Tesco’s latest price promotion.

Burger King adds King Deal ‘value meal’ to menu

LONDON – Burger King, which nine months ago launched a £95 burger, is now launching its first value meal, to appeal to cash-strapped consumers.

Twitter to begin charging brands for commercial use

LONDON – Twitter is planning to charge brands for using the micro-blogging website.

Wrigley readies US gum brand 5 for UK debut

LONDON – Wrigley is launching its first new gum brand in the UK for more than a decade with a premium range called 5, aimed at younger consumers.

Pepsi Raw to launch with tagline ‘Natural born cola’

LONDON – Pepsi will support the imminent roll-out of its Pepsi Raw variant with the tagline, ‘Natural born cola’.

Disability activists call on Action for Children to withdraw autism ad

LONDON – Action for Children’s high-profile TV ad campaign has been slammed by a coalition of disability rights campaigners, people with autism, their parents and specialists, who have called for its withdrawal.

Publicis Vancouver Direct

During the recent holiday season, Publicis Vancouver – inspired by the recent economic recession – opted for a contribution to the local food bank on behalf of their clients. In lieu of a traditional holiday card, paper plates were sent to clients informing them of the donation made. The response was overwhelming and received much praise, including an on-air mention from a local radio station.



Credits:
Advertising Agency: Publicis Vancouver
Creative Director: Bill Downie
Senior Art Director: Tana Kosiyabong
Copywriter: Kate Qually
Illustrator: Tana Kosiyabong
Photographer: Raeff Miles
Print Producer: Robert Clements

National Family Week seeks sponsor

LONDON – National Family Week, an inaugural event celebrating British family life, hopes to add a title sponsor in addition to a raft of existing tie-ups with blue chip companies.

Incredible CGI Cyborgs – “Terminator Salvation” Design Art Released (VIDEO)

(TrendHunter.com) While Christian Bale is being a punk about the lighting, these scenes from “Terminator Salvation” suggest most of the lighting is actually computer-generated. “Terminator Salvation” is still in the design…

Cancer Patients Aid Association: Bistro, Motel

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Advertising Agency: Bleublancrouge, Montréal, Canada
Creative Director and writer: Gaétan Namouric
Art Director: Sébastien Deland
Photographer: Leda & St-Jacques
Client services: Justin Kingsley

Hope in the Slammer, Witch Buddies, Ad Poetry

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– “Twitter for sports.” And then our eyes rolled back in our heads, and then we died.

Bedposted.com – Social Media Roadtest

There seems to be a free online planner for everything these days – none more intriguing than Bedpost.com for which I recently received a invitation to trial their beta website. Pitched as “a personal web application that will give you some insight into your sex life” Bedpost had me intrigued to understand what sort of […]

Budget-Friendly High Fashion – ‘McQ Alexander McQueen’ Fashions Hit the Bargain Racks at Target (GALLERY)

(TrendHunter.com) Late last year, Target said it would benefit from a collection called Designer Collaborations. First up is Alexander McQueen, and the fashions are now starting to hit the racks in Target stores. Here is…

DirecTV | Sofá Sutra

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Uma paródia bem sacada do “Kama Sutra” indiano. O anúncio da DirecTV para promover o sinal em alta de definição, via satelite, trocou a cama e as posições sexuais, pelo sofá e posições variadas para assistir televisão.

Alguns dizem que o motivo dessa criação são estudos que alegaram que muitos preferem assistir televisão a fazer sexo.

O “manual de instrução” pôde ser visto impresso na contracapa da SportIlustrated, nesta última segunda feira, nos EUA.

Clique no anúncio acima para ampliar ;)

:: Via Adweek

Hachette Filipacchi Drops Out of Magazine Publishers of America

NEW YORK (AdAge.com) — Hachette Filipacchi Media U.S., publisher of magazines including Elle and Car and Driver, has dropped out of the Magazine Publishers of America, the magazine industry's association for promoting the medium, lobbying in Washington and supporting magazine publishers. Hachette casts its withdrawal as a response to the recession. "These are extraordinary economic times," a spokeswoman said, "and this is one of a number of hard decisions that we are making until conditions change."

Pregnant Performances – The 2009 Grammys Didn’t Help M.I.A. Deliver on Her Due Date (VIDEO)

(TrendHunter.com) After seeing M.I.A. hit the stage on her due date ready to squeeze out a baby, most viewers of the 2009 Grammys were waiting to see if the show could deliver twice.

M.I.A. and the producers of the Grammys…