Hasta La Creative!

NEW YORK – Research group Ipsos has launched PerceptorPlus and BrandStretch — two research tools aimed at marketers and brand managers.

So far, I don't see much of that stimulus money coming our way. Especially to smaller shops. But we can't exactly wait, either. So I've prepared my own stimulus plan for our industry. Here's what I believe we should do to grow our businesses in the next couple of years.

LONDON – Egmont, the specialist children’s publisher, is launching a new customer publishing business, CanDo.

LONDON – Microsoft’s smartphone battle against Apple and Google has hit a setback after a phone carrying its next generation software was stolen at the Mobile World Congress in Barcelona.

NEW YORK (AdAge.com) — The central premise of "Harper's Island" is that each week a character on the CBS show — which will launch April 9 and run through early July — will be killed. The twist: It's likely the show will be killed too. CBS has ordered only 13 episodes and asked writers for a finite story arc. From death, however, new life might spring: If the show's a hit, it could give marketers a model for how to program the dreary summer-reruns season.

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Andréa Leupold
Copywriter: Alexandre Hildebrand
Photographer: Thomas Geffrier
Account executives: Stéphane Gaillard, Eric hazout

LONDON – Poke co-founder and last year’s D&AD president Simon Waterfall is writing a blog for Campaign about his experience as an ANDYs judge.

Many in the advertising business are calling for a new business model for ad-supported TV. It is clear that the value of traditional TV as a medium for delivering advertising messages effectively is quickly eroding, and there is a scramble for new technologies and models to fill the void.

Cebola Apimentada, Chocolate com Queijo, Barbucue Extra Sauce ou…?
Qual deve ser o mais novo sabor adotado por Doritos?
Os consumidores da “geração conteúdo” serão os “gurus” desta novidade que a marca pretende comercializar, em muito breve.

Acontece que, no Canadá, a Doritos está lançando a nova promo “Doritos Guru“, que escolherá o melhor comercial produzido por um consumidor, que propõem, através do vídeo (enviado para o hotsite da campanha), qual seria o melhor e mais novo sabor a ser lançado pela marca de snacks.

O criador do “melhor” vídeo/comercial, que de alguma forma deverá repassar os porquês da adoção do sabor, por parte da Doritos, vai ser  gratificado com US$ 25 mil + 1% de toda a venda na comercialização deste novo produto, além de protagonizar o comercial que vai divulgar o novo lançamento, em toda televisão canadense (=O

Para não ser diferente, criaram uma comunidade no Facebook como forma de atrair o maior número de interessados em se envolver com a promo.

Dessa forma, Doritos continua fazendo escola na criação de campanhas altamente eficientes diante de um público que deseja cada vez mais ações deste tipo.

Découverte du troisième extrait du dernier album de Kanye West, avec ce nouveau clip réalisé par Nabil Elderkin en images de synthèse mêlé à des curieux effets de pixels et un jeu de compression numérique. Découvrez le clip en bonne définition dans la suite.

Label: Island Def Jam
Production Co: Partizan